you are a brand in person and online how smart people brand themselves for business success

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You Are A Brand

Author : Catherine Kaputa
ISBN : 9781857889345
Genre : Business & Economics
File Size : 37. 85 MB
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Using strategies from the playbook of the Mad Men of Madison Avenue, advertising guru Catherine Kaputa serves as your personal branding coach in You Are A Brand! 2nd Edition: In Person and Online, How Smart People Brand Themselves for Business Success. Kaputa has revamped her 2007 award-winning classic to include new chapters on crafting your own ?elevator speech? and leveraging the power of social media.

You Are A Brand

Author : Catherine Kaputa
ISBN : 9781857884500
Genre : Business & Economics
File Size : 25. 55 MB
Format : PDF, Mobi
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Corporate icons, star athletes, entertainers—they have what it takes to be in demand: a unique brand. Now you, too, can learn the secrets of how to think and act like a brand, and take charge of your career, your business and your life. You Are a Brand! lays out a top ten list of strategies to execute a self-brand action plan that is unique and memorable. Taken directly from the playbook used by Madison Avenue’s advertising executives and the nation’s best brand managers, Catherine Kaputa helps you create the one-of-a-kind brand that is you.

Women Who Brand

Author : Catherine Kaputa
ISBN : 9781857889987
Genre : Business & Economics
File Size : 20. 46 MB
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A twenty year veteran of branding advises women how to use their gender-based advantages to succeed beyond mid-level in corporations.

The Brand Called You Make Your Business Stand Out In A Crowded Marketplace

Author : Peter Montoya
ISBN : 0071641777
Genre : Business & Economics
File Size : 50. 56 MB
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The international bestseller-now updated for an even bigger, brand-savvy market Self-published in 2005, this step-by-step guide for professionals looking to develop a strong company brand has become an international sensation, selling more than 65,000 copies worldwide and hitting #3 on Japan's business bestseller list. This invaluable guide teaches you the vital principles and skills of personal branding, including how to craft an emotionally resonant branding message, create top-quality branding tools, and attract a constant flow of business. “Montoya's Personal Branding ideas are going to change how business owners and professionals promote themselves.”-Robert G. Allen and Mark Victor Hansen, coauthors, The One-Minute Millionaire

Women Who Brand

Author : Catherine Kaputa
ISBN : 9781473645240
Genre : Education
File Size : 29. 39 MB
Format : PDF, Kindle
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Today self-branding is not an option-it's something women need to master. Ofter what's holding women back from career success is that we don't brand ourselves as well as men do. Women Who Brand is about what happens when women take charge of their personal brands and performance success. It's about what happens when women start thinking and acting more confidently, more creatively and more strategically about themselves and their abilities.

Brand Admiration

Author : C. Whan Park
ISBN : 9781119308072
Genre : Business & Economics
File Size : 52. 69 MB
Format : PDF
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Brand Admiration uses deep research on consumer psychology, marketing, consumer engagement and communication to develop a powerful, integrated perspective and innovative approach to brand management. Using numerous real-world examples and backed by research from top notch academics, this book describes how companies can turn a product, service, corporate, person or place brand into one that customers love, trust and respect; in short, how to make a brand admired. The result? Greater brand loyalty, stronger brand advocacy, and higher brand equity. Admired brands grow more revenue in a more efficient way over a longer period of time and with more opportunities for growth. The real power of Brand Admiration is that it provides concrete, actionable guidance on how brand managers can make customers (and employees) admire a brand. Admired brands don't just do the job; they offer exactly what customers need (enabling benefits), in way that's pleasing, fun, interesting, and emotionally involving (enticing benefits), while making people feel good about themselves (enriching benefits). Providing these benefits, called 3 Es, is foundational to building , strengthening and leveraging brand admiration. In addition, the authors articulate a common-sense and action based measure of brand equity, and they develop dashboard metrics to diagnose if there are any 'canaries in the coal mine', and if so, what to do next. In short, Brand Admiration provides a coherent, cohesive approach to helping the brand stand the test of time. A well-designed, well-managed brand becomes a part of the public consciousness, and ultimately, a part of the culture. This trajectory is the fruit of decisions made from an integrated strategic standpoint. This book shows you how to shift the process for your brand, with practical guidance and an analytical approach.

Influence

Author : Robert B. Cialdini
ISBN : 0205609996
Genre : Psychology
File Size : 27. 29 MB
Format : PDF, ePub, Docs
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Praised for enjoyable writing, practical suggestions, and scientifically documented material, previous editions of this title have been widely read by business professionals, fundraisers, and those interested in psychology. This new edition includes morefirsthand accounts of how principles presented in the book apply to personal lives; updated coverage of popular culture and new technology; and more on how compliance principles work in other cultures.--From publisher description.

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