you are a brand how smart people brand themselves for business success 2nd edition

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You Are A Brand

Author : Catherine Kaputa
ISBN : 9781857889345
Genre : Business & Economics
File Size : 56. 31 MB
Format : PDF, ePub, Docs
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Using strategies from the playbook of the Mad Men of Madison Avenue, advertising guru Catherine Kaputa serves as your personal branding coach in You Are A Brand! 2nd Edition: In Person and Online, How Smart People Brand Themselves for Business Success. Kaputa has revamped her 2007 award-winning classic to include new chapters on crafting your own ?elevator speech? and leveraging the power of social media.

U R A Brand

Author : Catherine Kaputa
ISBN : 0891062130
Genre : Business & Economics
File Size : 76. 90 MB
Format : PDF, Kindle
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Peek inside to find the secrets of a personal branding strategist..

Breakthrough Branding

Author : Catherine Kaputa
ISBN : 9781857889956
Genre : Business & Economics
File Size : 76. 35 MB
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This book uses dozens of brand histories to demonstrate what makes a brand thrive and how to do the same

Women Who Brand

Author : Catherine Kaputa
ISBN : 9781857889987
Genre : Business & Economics
File Size : 66. 48 MB
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A twenty year veteran of branding advises women how to use their gender-based advantages to succeed beyond mid-level in corporations.

Eating The Big Fish

Author : Adam Morgan
ISBN : 0470527757
Genre : Business & Economics
File Size : 83. 22 MB
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EATING THE BIG FISH : How Challenger Brands Can Compete Against Brand Leaders, Second Edition, Revised and Expanded The second edition of the international bestseller, now revised and updated for 2009, just in time for the business challenges ahead. It contains over 25 new interviews and case histories, two completely new chapters, introduces a new typology of 12 different kinds of Challengers, has extensive updates of the main chapters, a range of new exercises, supplies weblinks to view interviews online and offers supplementary downloadable information.

The Social Media Bible

Author : Lon Safko
ISBN : 9781118283455
Genre : Business & Economics
File Size : 79. 75 MB
Format : PDF, Kindle
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The go-to guide to social media skills, now in an updated and revised Third Edition The Social Media Bible is comprehensive 700-plus page social media resource that will teach corporate, small business, and non-profit marketers strategies for using social media to reach their desired audiences with power messages and efficiency. This newly revised 3rd edition addresses technology updates to the iPad, apps, Foursquare, and other geotargeted networks. New case studies and company profiles provide practical examples of how businesses have successfully implemented these strategies, using the newest social media marketing tools. Updates and changes to Google's search engine algorithms More information on plug-ins, widgets, apps, and integration Updates on Twitter and Yammer and new information on Google+ The latest in mobile marketing Master the latest social media tools and deliver powerful messaging in the most effective way possible with The Social Media Bible.

Branding Yourself

Author : Erik Deckers
ISBN : 9780133056808
Genre : Business & Economics
File Size : 88. 32 MB
Format : PDF, Mobi
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Want a new job or career? Need to demonstrate more value to customers or employers? Use today’s hottest social media platforms to build the powerful personal brand that gets you what you want! In this completely updated book, Erik Deckers and Kyle Lacy help you use social media to attract new business and job opportunities you’ll never find any other way. From Facebook to Pinterest to video sharing, this book is packed with new techniques and ideas that are practical, easy, and effective. Deckers and Lacy show you how to supercharge all your business and personal relationships…demonstrate that you are the best solution to employers’ or partners’ toughest problems…become a recognized thought leader…and turn your online network into outstanding jobs, great projects, and a fulfilling, profitable career! DISCOVER HOW TO: • Choose today’s best social media tools for your personal goals • Build an authentic storyline and online identity that gets you the right opportunities • Make the most of Facebook, LinkedIn, and Twitter—and leverage new platforms like Pinterest and Google+ • Build connections and prove expertise by sharing video on YouTube and Vimeo • Find yourself on search engines and then optimize your personal online presence • Promote your events, accomplishments, victories…and even defeats and lessons learned • Integrate online and offline networking to get more from both • Reach people with hiring authority and budgets on LinkedIn • Use Twitter to share the ideas and passions that make you uniquely valuable • Avoid “killer” social networking mistakes • Leverage your online expert status to become a published author or public speaker • Measure the success of your social media branding • Get new projects or jobs through your online friends and followers Learn more with Branding Yourself Video Lessons. For additional information go to

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