you are a brand how smart people brand themselves for business success 2nd edition

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You Are A Brand 2nd Edition

Author : Catherine Kaputa
ISBN : 9781857885804
Genre : Business & Economics
File Size : 85. 18 MB
Format : PDF, ePub
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Updated throughout and featuring two bonus chapters.

U R A Brand

Author : Catherine Kaputa
ISBN : 0891062130
Genre : Business & Economics
File Size : 36. 38 MB
Format : PDF, Kindle
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Peek inside to find the secrets of a personal branding strategist..

Book Yourself Solid Illustrated

Author : Michael Port
ISBN : 9781118611357
Genre : Business & Economics
File Size : 87. 78 MB
Format : PDF, Docs
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A visual way to easily access the strategies and tactics in Book Yourself Solid Learning new concepts is easier when you can see the solution. Book Yourself Solid Illustrated, a remarkable, one-of-a-kind work of art, transforms the Book Yourself Solid system into a more compelling and easy-to-consume playbook for any business owner. You won't find business school graphs or mind maps. Instead, you'll find compelling, visual stories that reinvent old and tired business concepts, making Book Yourself Solid Illustrated a fun and playful book that you will revisit year after year as you get more clients than you can handle. There isn't a business book on the market that can show you how to apply the strategies, techniques, and skills necessary to generate new leads, add more clients, and increase profits through visuals. Previously you could only read or listen to advice, now you can see it and get it faster. This illustrated version is organized into four modules: your foundation, building trust and credibility, simple selling and perfect pricing, and the Book Yourself Solid 6 core self-promotion strategies. Reengineering the book with visual strategist, Jocelyn Wallace, has given author Michael Port new ways of explaining and expanding his gold-standard material. Author Michael Port has been called a "marketing guru" by the Wall Street Journal and "an uncommonly honest author" by The Boston Globe, and wrote Book Yourself Solid (in it's 2nd edition), Beyond Booked Solid,The Contrarian Effect which was selected as a 2008 top ten business book by Amazon.com and the 2008 #1 sales book of the year by 1-800-CEO-READ, and The New York Times Bestseller, The Think Big Manifesto. Author is one of the most popular business coaches in the world and headlines events all over the world. Master the techniques in Book Yourself Solid Illustrated, and take your service business to the next level today. For the first time ever you can have the Book Yourself Solid Mobile app. Install it on any device and the Book Yourself Solid System comes to life. Do all of 49 exercises from the new book on any device, including your desktop computer. This thing rocks.

The New Rules Of Green Marketing

Author : Jacquelyn Ottman
ISBN : 9781605098685
Genre : Business & Economics
File Size : 50. 98 MB
Format : PDF, Mobi
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Green products have been around since the 1970s, but it’s only in recent years that they’ve become ubiquitous. It’s not because consumers suddenly prize sustainability above all. It’s because savvy green marketers are no longer trying to “sell the earth”—instead they’re promoting the value their products provide: better health, superior performance, good taste, cost-effectiveness, or simply convenience. This central emphasis on primary benefits—the new rules—is critical to winning over the mainstream consumer. The New Rules of Green Marketing helps readers understand why value-based sustainability marketing has become a critical organizational capacity and how they themselves can adopt this approach. Drawing on the latest data from leading researchers and reflecting on learnings from her corporate clients and other pioneers—including GE, Nike, Method, Starbucks, Timberland, HP, NatureWorks, Procter & Gamble, Stonyfield Farm, and Wal-Mart—Ottman provides practical strategies, tools, and inspiration for building every aspect of a credible value-based green marketing strategy. She covers using a proactive approach to sustainability to spur innovation, developing products that are green throughout their life cycle, communicating credibly to avoid accusations of “greenwashing,” teaming up with stakeholders to maximize outreach to consumers, taking advantage of social media, and much more. This book takes the best of Ottman’s previous groundbreaking work it into the 21st century. Her new rules relegate traditional “green guilt” approaches to the recycling bin of history, break green products out of their niche and, ultimately do a far better job of advancing the triple bottom line of people, profits, and planet.

Women Who Brand

Author : Catherine Kaputa
ISBN : 9781857889987
Genre : Business & Economics
File Size : 50. 33 MB
Format : PDF
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A twenty year veteran of branding advises women how to use their gender-based advantages to succeed beyond mid-level in corporations.

Soaring On Your Strengths

Author : Robin Ryan
ISBN : 9781101200988
Genre : Self-Help
File Size : 60. 54 MB
Format : PDF, Docs
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Robin Ryan’s groundbreaking new book is designed to help readers take advantage of a paradigm shift in the workplace. Instead of hiring or promoting generally qualified people and improving their weaknesses, companies are now looking for workers who have the strengths that match particular jobs. Ryan shows readers how to identify those strengths and use that knowledge to advance their careers and better promote themselves to prospective employers. She shows how to establish an appealing career identity using self-branding tools like résumés, Mind Maps, and on-the-job success stories, and outlines fresh approaches to networking with colleagues and negotiating with bosses. Savvy and entertaining, Soaring on Your Strengths will be the job and promotion seekers guide for the twenty-first century.In Soaring on Your Strengths, Ryan shows you how to: identify your most marketable qualities and strengths self-promote and brand yourself for the best jobs and promotions. establish an appealing career identity implement fresh approaches to networking with colleagues improve your relationship with the boss Filled with her client success stories, solid strategies, and smart, easy-to-follow advice, this book is the next best thing to having your own career coach on-call to advance your career and prosper.

Brand Premium

Author : Nigel Hollis
ISBN : 1137279915
Genre : Business & Economics
File Size : 25. 17 MB
Format : PDF, Mobi
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Why do consumers pay a premium price for a brand? Is it better quality, the look and feel, or is it the brand's social standing? Author Nigel Hollis believes the answer to all those questions is "yes." Yet the vast majority of brands today trade on past equity and transient buzz. And marketers focus on plan execution rather than creating meaningful differentiation rooted in the brand experience. This lack of meaning is creating a market full of commodities rather than products that instill loyalty. But loyalty (i.e., repeat business) is the key to long term success, and that requires focusing on meaningful differentiation: functional, emotional, or societal. Here, brand expert Nigel Hollis focuses on the four components of a meaningfully different brand: purpose, delivery, resonance, and difference.This unique model will be applied to two very different brand models: premium priced and value priced. The models will show readers how to amplify what their brand stands for across all the brand touch points including: findability, affordability, credibility, vitality, and extendibility. The book will include cases of global brands such as Dyson, Johnnie Walker, Geico, Volkswagen, and more.

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