writing and research for graphic designers a designers manual to strategic communication and presentation

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Writing And Research For Graphic Designers

Author : Steven Heller
ISBN : 9781592538041
Genre : Design
File Size : 37. 91 MB
Format : PDF, Mobi
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"This is the first handbook for those designers who write and those writers who design. ... Some of the features are: Introduction to various forms of writing and research: trade journalism, scholarly discourse, criticism, general journalism, and business-to-business capability communications. How images can be visualized through words. How to express, analyze, and report on the issues and news of design practice. Turning information into strategic assets. Using library, online, primary and secondary sources, and more. Writing for magazines, blogs, papers, lectures, journals, books--and even press releases. How design, typography, and illustration supports writing."--Back cover.

Design Studies

Author : Audrey Bennett
ISBN : 156898586X
Genre : Architecture
File Size : 58. 82 MB
Format : PDF, Kindle
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In an age of globalization and connectivity, the idea of "mainstream culture" has become quaint. Websites, magazines, books, and television have all honed in on ever-diversifying subcultures, hoping to carve out niche audiences that grow savvier and more narrowly sliced by the day. Consequently,the discipline of graphic design has undergone a sea change. Where visual communication was once informed by a designer's creative intuition, the proliferation of specialized audiences now calls for more research-based design processes. Designers who ignore research run the risk of becoming mere tools for communication rather than bold voices. Design Studies, a collection of 27 essays from an international cast of top design researchers, sets out to mend this schism between research and practice. The texts presented here make a strong argument for performing rigorous experimentation and analysis. Each author outlines methods in which research has aided their designwhether by investigating how senior citizensreact to design aesthetics, how hip hop culture can influence design, or how design for Third World nations is affected by cultural differences. Contributors also outline inspired ways in which design educators can teach research methods to their students. Finally, Design Studies is rounded out by five annotated bibliographies to further aid designers in their research. This comprehensive reader is the definitive reference for this new direction in graphic design, and an essential resource for both students and practitioners.

Writing For Visual Thinkers

Author : Andrea Marks
ISBN : 0321767454
Genre : Design
File Size : 44. 21 MB
Format : PDF, ePub
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Writing can be a special challenge for artists and designers, who tend to be more visual than verbal. Writing for Visual Thinkers is designed to help people who think in pictures gain skills and confidence in their writing abilities. Andrea Marks approaches the craft of writing from many directions, all with the ultimate goal of unlocking the reader's verbal potential. This new and expanded edition introduces brainstorming techniques that focus on writing and explores the various connections between verbal and visual thinking. Writing for Visual Thinkers includes a companion CD with an ebook containing hundreds of links to articles, books, websites, blogs, wikis, video, and audio podcasts by writers and designers including Ellen Lupton, Steven Heller, and Jessica Helfand. With the addition of new exercises that push the reader to explore a wide range of writing strategies, the second edition of Writing for Visual Thinkers is a great resource to help visual communicators enrich their work with writing.

The Education Of A Graphic Designer

Author : Steven Heller
ISBN : 9781581154313
Genre : Design
File Size : 48. 17 MB
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• Anecdotes and insights from graphic-design stars • In association with the School of Visual Arts in New York City • This replaces ISBN 1-880559-99-4 Completely updated, this compelling collection of essays, interviews, and course syllabi is the ideal tool to help teachers and students keep up in the rapidly changing field of graphic design. Contributors, including Milton Glaser, Lou Danziger, Jessica Helfand, Paula Scher, Maud Lavin, Armin Vit, and Marty Newmeier, offer original theories and proposals on design education concerns. Personal anecdotes from these stars about their own education, their mentors, and their students make this an entertaining and illuminating idea book.

Research For Designers

Author : Gjoko Muratovski
ISBN : 9781473947726
Genre : Social Science
File Size : 35. 95 MB
Format : PDF, Kindle
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Instructors - Electronic inspection copies are available or contact your local sales representative for an inspection copy of the print version. 'Today, designers design services, processes and organizations; craft skills no longer suffice. We need to discover, define and solve problems based upon evidence. We need to demonstrate the validity of our claims. We need a guide to design research that can educate students and be a reference for professionals. And here it is: a masterful book for 21st century designers.' - Don Norman, Professor and Director of Design Lab, University of California San Diego, and former Vice President, Advanced Technologies, Apple 'Muratovski provides a structured approach to introducing students and researchers to design research and takes the reader through the research process from defining the research problem to the literature review on to data collection and analysis. With such practical and useful chapters, this book should prove to be essential reading in design schools across the world.' - Tracy Bhamra, Professor of Sustainable Design and Pro Vice-Chancellor of Enterprise, Loughborough University Design is everywhere: it influences how we live, what we wear, how we communicate, what we buy, and how we behave. In order for designers to design for the real world, defining strategies rather than just implementing them, they need to learn how to understand and solve complex, intricate and often unexpected problems. This book is a guide to this new creative process. With this book in hand, students of design will: understand and apply the vocabulary and strategies of research methods learn how to adapt themselves to unfamiliar situations develop techniques for collaborating with non-designers find and use facts from diverse sources in order to prove or disprove their ideas make informed decisions in a systematic and insightful way use research tools to find new and unexpected design solutions. Research for Designers is an essential toolkit for a design education and a must-have for every design student who is getting ready to tackle their own research.

Graphic Design For Architects

Author : Karen Lewis
ISBN : 9781317552352
Genre : Architecture
File Size : 21. 73 MB
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Graphic Design for Architects is a handbook of techniques, explanations and examples of graphic design most relevant to architects. The book covers a variety of scales of graphic design, everything from portfolio design and competition boards, to signage and building super-graphics – to address every phase of architectural production. This book combines and expands on information typically found in graphic design, information design, and architectural graphics books. As architectural communication increases to include more territory and components of a project, it is important for designers to be knowledgeable about the various ways in which to communicate visually. For instance, signage should be designed as part of the process – not something added at the end of a project; and the portfolio is a manifestation of how the designer works, not just an application to sell a design sensibility. In thinking about architecture as a systematic and visual project, the graphic design techniques outlined in this book will help architects process, organize and structure their work through the lens of visual communication. Each chapter is titled and organized by common architectural modes of communication and production. The chapters speak to architects by directly addressing projects and topics relevant to their work, while the information inside each chapter presents graphic design methods to achieve the architects’ work. In this way, readers don’t have to search through graphic design books to figure out what’s relevant to them – this book provides a complete reference of graphic techniques and methods most useful to architects in getting their work done.

Semiology Of Graphics

Author : Jacques Bertin
ISBN : 1589482611
Genre : Design
File Size : 39. 47 MB
Format : PDF, ePub
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Originally published in French in 1967, "Semiology of Graphics" holds a significant place in the theory of information design. It presents a close study of graphic techniques including shape, orientation, color, texture, volume, and size in an array of more than 1,000 maps and diagrams.

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