what the new breed of cmos know that you dont

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What The New Breed Of Cmos Know That You Don T

Author : MaryLee Sachs
ISBN : 9781134761203
Genre : Business & Economics
File Size : 84. 73 MB
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This book should be viewed as a primer for any new or aspiring CMO, C-suite peer to marketing, or marketer looking to ‘up their game’, and as such it provides a range of ideas, concepts, approaches and considerations from a wide range of CMOs who are driving significant transformation within their organizations. The chief marketing officer is arguably the least understood role in the C-suite by both the outside world and internal audiences. Job specifications differ widely - much more than for the chief executive officer (CEO), chief financial officer (CFO), or chief talent officer. This book helps to define parameters for both B2C and B2B marketers and points to some game-changing strategies designed to lead change and deliver success. Following the success of her first book, The Changing MO of the CMO, MaryLee Sachs has drawn on her research and interviews with some of the most inventive new CMOs from companies in established and emerging markets. What the New Breed of CMOs Know that You Don’t speaks to the future of marketing, the strategic value of the function and the role of the CMO.

Value Creation And The Internet Of Things

Author : Mr Alexander Manu
ISBN : 9781472451811
Genre : Business & Economics
File Size : 60. 11 MB
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Value Creation and the Internet of Things describes value delivery and consumption, exploring the mechanisms by which new value is captured and created in enterprises dedicated to competing and prospering in this new environment. Manu revisits existing theories and frameworks of intrinsic motivation, explores their validity in the age of co-creation, and synthesizes a new framework to capture the changes in the mind-sets of individuals and organizations. The book provides a context in which the Internet of Things will soon become mainstream, forcing organizations to re-evaluate their value creation methodologies in light of new consumer behavior and expectations.

Leading The Customer Experience

Author : Sarah Cook
ISBN : 9781317106777
Genre : Computers
File Size : 75. 11 MB
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Leading the Customer Experience explores the relationship between leadership behaviour and exceptional service. Most organisation’s strategic aims and goals centre on the delivery of excellent service. Loyal customers not only keep buying from a company but also recommend the business to others. It is clear that managers and leaders throughout an organisation have a key influence on the experience that customers receive. How leaders behave has a direct impact on their team member’s motivation to go the extra mile to deliver excellent service for the customer. Sarah Cook’s vision for Leading the Customer Experience is to provide practical advice, tools and techniques for managers in how to effectively lead and motivate their team to deliver the best possible customer service. This book encapsulates her research on the behaviours of leaders who successfully create an environment where employees deliver exceptional service and she brings a pragmatic and business focused approach to the topic. Each chapter contains a variety of case study examples from businesses in UK and Europe, Asia Pacific, US and BRIC countries. These include service organisations in the financial sector, manufacturing, hospitality, transport, healthcare, public and third sectors.

The Changing Mo Of The Cmo

Author : MaryLee Sachs
ISBN : 1409423158
Genre : Business & Economics
File Size : 85. 80 MB
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Drawing on the experiences of Chief Marketing Officers (CMOs) from 10 iconic organizations with business and consumer brands across the globe, The Changing MO of the CMO explores how some organizations are making the most of a blended approach to communications and marketing and how CMOs can respond to and prepare for their new responsibilities.

Maintenance Benchmarking And Best Practices

Author : Ralph Peters
ISBN : 0071491651
Genre : Technology & Engineering
File Size : 60. 68 MB
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Over the past decade, companies have redirected their maintenance operational focus from internal cost-cutting to profit-maximization. This approach is referred to as profit centered maintenance. Peters provides maintenance supervisors and managers with a benchmarking/best practices road-map called the Maintenance Operations Scoreboard. The Scoreboard will allow maintenance managers to: a) determine and quantify benefits and savings, b) improve craft productivity and c) define a strategy to improve efficiency and productivity. These things are at the heart of a successful Profit Centered Maintenance organization. The author-devised Maintenance Operations Scoreboard is used to perform over 200 maintenance evaluations in over 5,000 profit centered maintenance organizations. For example, at Honda of America, it was used extensively to direct maintenance strategy. It was later translated into Japanese for presentation to key Japanese executives. Another excellent example is Boeing Commercial Aircraft Inc. Boeing combined elements from this same Scoreboard with their company-wide maintenance goals to develop ‘The Boeing Scoreboard for Maintenance Excellence.’ Over 60 facility maintenance work units, at region, group and team levels, are evaluated at on-site visits using the Scoreboard criteria.


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ISBN : UCSD:31822015730351
Genre : Electronics
File Size : 30. 58 MB
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Nano Cmos Circuit And Physical Design

Author : Ban P. Wong
ISBN : UOM:39015059560147
Genre : Computers
File Size : 30. 31 MB
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A practical approach to nano-CMOS circuit design and implementation The fast pace of new technology and the challenges of nano-scaling are bringing together the once-separate disciplines of circuit design, technology device physics, and physical implementation. A good understanding of the underlying physical constraints of device, interconnect, and manufacturing is crucial for designing circuit systems and devices and making sound technology decisions. Nano-CMOS Circuit and Physical Design integrates the nanometer process, device manufacturability, advanced circuit design, and related physical implementation into a single, seamless approach to advanced semiconductor technology. This comprehensive volume explores new developments in devices and processing; presents design issues, paying special attention to technology/design interactions such as signal integrity and interconnects; and addresses the impact of design for manufacturability and variability. Important topics include: Nano-CMOS process scaling issues and implications on design Subwavelength optical lithography Physics and theory of operation issues and solutions Design for manufacturability and variability Written by expert practitioners, Nano-CMOS Circuit and Physical Design is a useful resource for IC designers and professionals in the field, providing them with practical design solutions and approaches.

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