web marketing how to increase your website traffic in 23 steps

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101 Ways To Promote Your Tourism Business Web Site

Author : Susan Sweeney
ISBN : 1931644624
Genre : Business & Economics
File Size : 30. 28 MB
Format : PDF, ePub
Download : 433
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Full of practical, proven techniques and step-by-step strategies, this informative resource teaches internet tourism businesses how to attract visitors and convert them into paying customers. With a design that allows each chapter to stand on its own, the book provides easy and immediate implementation for a variety of promotion strategies, including those geared for bed and breakfasts, campgrounds, and theme parks. By learning to utilize industry-specific internet newsgroups and mailing lists, businesses can target their customers, examine advertising techniques of their competitors, and ensure consistent visibility on the Web. Tips on updating, revisiting, and rethinking a business's online presence round out the advice, ensuring that potential and existing clients keep coming back.

Eboot Camp

Author : Corey Perlman
ISBN : 0470522402
Genre : Business & Economics
File Size : 86. 49 MB
Format : PDF, ePub, Mobi
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In this Web 2.0 era, small business owners are at a severe disadvantage because they have minimal, if any, knowledge, about Internet marketing. They also lack the budget to hire a top-notch web marketer. As a result, the thrust of their Internet marketing program is usually a poorly performing website that attracts few visitors. e Boot Camp is the solution to the entrepreneur's Internet marketing problem. This do-it-yourself book provides the know-how that's needed to win business in cyberspace while eliminating the need for a large marketing budget. In just an hour or two a week, the small business owner will gain control of his or her Internet marketing campaign, using the step-by-step method Perlman presents. Specifically, readers will learn the keys to improving their search-engine ranking (the critical driver of traffic to a Website), how to create and manage blogs and e-newsletters and, finally, the secrets to a successful, sales-driven website.

How To Use The Internet To Advertise Promote And Market Your Business Or Web Site

Author : Bruce C. Brown
ISBN : 9781601384409
Genre : Business & Economics
File Size : 54. 89 MB
Format : PDF, Kindle
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Increase Online Sales Through Viral Social Networking

Author : Stephen Woessner
ISBN : 9781601383167
Genre : Business & Economics
File Size : 45. 4 MB
Format : PDF, Kindle
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This volume is a complete guide to increasing your online conversion rate by gaining access to millions of potential customers through Facebook, Twitter, and LinkedIn. Learn the easy steps to creating conversations within these social networks, building strong relationships with your customers, and ultimately, increasing sales. Facebook, Twitter, and LinkedIn likely represent a collection of your best customers, making viral social networking an important promotional tool for your business. This book will provide you with a list of topics to get you started and show you how to persuade this rapidly growing and influential audience by creating and sharing the right content. You will also learn how to measure your results using Google Analytics and manage your social networking efforts in just ten minutes a day. Each chapter concludes with a step-by-step checklist that will make following the process straightforward and non-technical. This book also includes several real-world success stories and a frequently asked questions section, so you can learn from the experiences of other business owners and managers.

Search Engine Marketing Inc

Author : Mike Moran
ISBN : 9780133039177
Genre : Business & Economics
File Size : 57. 55 MB
Format : PDF, ePub, Docs
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The #1 Step-by-Step Guide to Search Marketing Success...Now Updated and Reorganized to Help You Drive Even More Value For years, Search Engine Marketing, Inc. has been the definitive practical guide to driving value from search. Now, Mike Moran and Bill Hunt have completely rewritten their best-seller to present valuable new strategies, best practices, and lessons from experience. Their revamped and reorganized Third Edition introduces a holistic approach that integrates organic and paid search, and complements them both with social media. This new approach can transform the way you think about search, plan it, and profit from it. Moran and Hunt address every business, writing, and technical element of successful search engine marketing. Whatever your background, they help you fill your skills gaps and leverage the experience you already have. You'll learn how search engines and search marketing work today, and how to segment searchers based on their behavior, successfully anticipating what they're looking for. You'll walk through formulating your custom program: identifying goals, assessing where you stand, estimating costs, choosing strategy, and gaining buy-in. Next, you'll focus on execution: identifying challenges, diagnosing and fixing problems, measuring performance, and continually improving your program. You'll learn how to Focus relentlessly on business value, not tactics Overcome the obstacles that make search marketing so challenging Get into your searcher's mind, and discover how her behavior may change based on situation or device Understand what happens technically when a user searches--and make the most of that knowledge Create a focused program that can earn the support it will need to succeed Clarify your goals and link them to specific measurements Craft search terms and copy that attracts your best prospects and customers Optimize content by getting writers and tech people working together Address the critical challenges of quality in both paid and organic search Avoid overly clever tricks that can destroy your effectiveness Identify and resolve problems as soon as they emerge Redesign day-to-day operating procedures to optimize search performance Whether you're a marketer, tech professional, product manager, or content specialist, this guide will help you define realistic goals, craft a best-practices program for achieving them, and implement it flawlessly. NEW COMPANION WEBSITE PACKED WITH TOOLS AND RESOURCES SEMincBook.com includes exclusive tools, deeper explorations of key search management techniques, and updates on emerging trends in the field mikemoran.com whunt.com SEMincBook.com

Internet Marketing

Author : Matt Bailey
ISBN : 1118087224
Genre : Computers
File Size : 65. 39 MB
Format : PDF, Docs
Download : 475
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Proven, task-based approach to developing winning internet marketing campaigns If you've been seeking a practical, day-by-day, do-it-yourself plan for success in your Internet marketing, this is the book for you. The latest in the very popular Hour a Day series, this book gives you step-by-step instruction and clear action plans for all crucial aspects of successful internet marketing: SEO, website optimization, integration of social media and blogs, and pay-per-click strategies. Above all, it shows you how to use analytics effectively, so you can track and understand your results, then course-correct as you need. Provides step-by-step instruction to help you design, implement, and measure an internet marketing strategy Uses the empowering and winning approach that has made the books in the Hour a Day series top sellers Breaks down intimidating topics into approachable, hour-a-day tasks Covers key topics in step-by-step detail, including SEO, website optimization and usability, analytics, blog integration, social media, and pay-per-click strategies Offers expert guidance from an experienced and well-known internet marketer, Matt Bailey Drive targeted traffic to your site, keep them there, and convert them into happy customers with this refreshingly practical, roll-up-your-sleeves guide!

Internet Marketing To Go Cashing In On Google

Author : Jinger Jarrett
ISBN : 9781435743953
Genre :
File Size : 21. 91 MB
Format : PDF, ePub
Download : 269
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Finally Revealed! Market Your Business on Google, Get Your Site Indexed in 24 Hours or LESS! For Free!Step by step instructions submitting a sitemap to Google. You'll start getting traffic from this one technique in less than 24 hours.Start an Affiliate Program Using Google Checkout. Access to thousands of affiliates who want to sell your products (Get included on Ebay too).Use Social Bookmarking Sites to Build Backlinks to Your Site. Only Takes a Few Minutes a Day. Imagine what having a link to a PR 7 website will do for your traffic and rankings!Use Google Base to Sell Your Products and Services, W/O a Website.Use Google News to Not Only Raise Your Rankings in the Search Engines, Get More Traffic from High Ranking News Sites (Save the $80 it would cost at PR Web to submit a widely distributed press release. Use this technique instead).There's MUCH, MUCH, MORE!

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