united breaks guitars the power of one voice in the age of social media

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United Breaks Guitars

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ISBN : 9781401937959
Genre : Consumer complaints
File Size : 23. 39 MB
Format : PDF, Kindle
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Ecsm2014 Proceedings Of The European Conference On Social Media

Author : Asher Rospigliosi
ISBN : 9781910309285
Genre :
File Size : 47. 37 MB
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Social Media Strategy

Author : Keith A. Quesenberry
ISBN : 9781442251540
Genre : Language Arts & Disciplines
File Size : 87. 56 MB
Format : PDF, Mobi
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Social Media Strategy is your guide to practicing marketing, advertising, and public relations in a world of social media-empowered consumers. Grounded in a refreshing balance of concept, theory, industry statistics, and real-world examples, Keith Quesenberry introduces readers to the steps of building a complete social media plan and how companies can integrate the social media consumer landscape. This simple, systematic text leads readers through core marketing concepts and how to think critically about the competitive marketplace—even as it shifts the perspective from an outdated communications-control model to a more effective consumer engagement method provides a step-by-step roadmap for planning social media marketing strategy emphasizes the need to apply solid marketing principles to social media explores how to integrate social media throughout an entire organization gives students and other readers skills vital for leveraging consumer knowledge and influence for the good of a brand. The end result delivers the context, process and tools needed to create a comprehensive and unique social media plan for any business or organization. FOR PROFESSORS: Ancillary resources are available for this title, including a sample syllabus and templates for social media audits, content calendars, storylines, and more.

Cases In Public Relations Management

Author : Patricia Swann
ISBN : 9781134060276
Genre : Business & Economics
File Size : 37. 68 MB
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Developed for advanced students in public relations, Cases in Public Relations Management uses recent cases in public relations that had outcomes varying from expected to unsuccessful. The text challenges students to think analytically, strategically, and practically. Each case is based on real events, and is designed to encourage discussion, debate, and exploration of the options available to today's strategic public relations manager. Key features of this text include coverage of the latest controversies in current events, discussion of the ethical issues that have made headlines in recent years, and strategies used by public relations practitioners. Each case has extensive supplemental materials taken directly from the case for students' further investigation and discussion. The case study approach encourages readers to assess what they know about communication theory, the public relations process, and management practices, and prepares them for their future careers as PR practitioners. New to the second edition are: 27 new case studies, including coverage of social media and social responsibility elements New chapters on corporate social responsibility (CSR) and activism End-of-chapter exercises Embedded hyperlinks in eBook Fully enhanced companion website that includes: Instructor resources: PowerPoint presentations, Syllabus, Video Clips, Case Supplements, Instructor Guides, Author Blog Student resources: Quizzes, Glossary, Case Supplements

Clark Howard S Living Large For The Long Haul

Author : Clark Howard
ISBN : 9781101609866
Genre : Business & Economics
File Size : 49. 9 MB
Format : PDF
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The follow-up to Clark Howard's #1 New York Times bestseller, Living Large in Lean Times, offers no-nonsense financial tips for achieving lifelong prosperity Americans from all walks of life are still feeling the roller-coaster effects of the Great Recession. For many, home values are still too low and unemployment is still too high. Others have prospered despite the ups and downs. In Clark Howard’s Living Large for the Long Haul, the renowned broadcaster examines our new paradigm through the eyes of those whose financial portfolios have beaten the odds, and those whose economic situation has gone off course. Through these fascinating personal accounts, readers uncover amazing opportunities and smart decisions, finding advantages in bleak times for lasting payoffs in the long run.

An Introduction To Social Media Marketing

Author : Alan Charlesworth
ISBN : 9781135006150
Genre : Business & Economics
File Size : 58. 76 MB
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"Although the Internet has had a massive impact on both society and business, it is the public's adoption of social media which provides its most significant legacy to date, and arguably the technology with the greatest potential for creative marketers. Nevertheless, its newness is also a challenge, particularly to those of us that aren't "digital natives". This is the first textbook for students that offers a step by step guide to social media marketing. Mirroring its sister text Digital Marketing: a Practical Approach, this book is grounded in solid academic underpinnings, but has a lighter, hands-on approach that is perfect for shorter courses and additional reading. Each section includes bespoke case studies developed to tests the learners' understanding of how the various concepts, models and examples are best applied in real-world scenarios. Moreover, it's supported by the author's excellent website, with a continually updated blog, further cases, and examples of good and bad practice from current events. Topics covered in this book include: - Blogs - Mobile Marketing - Online communities' social networks - Strategic SMM - And much more. Social Media Marketing is the first of its kind and ideal reading for students who want to work in a digital marketing environment, as well as the traditional marketer who wants to get to grips with this vibrant, and potentially lucrative tool"--

Cengage Advantage Series Essentials Of Public Speaking

Author : Cheryl Hamilton
ISBN : 9781285159454
Genre : Performing Arts
File Size : 20. 92 MB
Format : PDF, ePub
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Packed with sample speeches illustrating what to do as well as plenty of examples detailing what not to do, this value-priced public speaking text equips students with the essential skills and theories needed to become an effective public speaker. ESSENTIALS OF PUBLIC SPEAKING emphasizes critical thinking as it delivers abundant practical advice, intriguing discussions on the role of ethics in public speaking, and up-to-date coverage on effectively using technology in speech development and delivery. The sixth edition features a new streamlined organization, a revised initial chapter that gets students speaking right away with 11 types of introductory speeches, and two new chapters (one on ethics and technology in public speaking and another on team presentations). Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.

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