thumbonomics the essential business roadmap to social media mobile marketing

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Medienkommunikation In Bewegung

Author : Jeffrey Wimmer
ISBN : 9783531193755
Genre : Social Science
File Size : 66. 45 MB
Format : PDF, Mobi
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​​​​In heutigen Gesellschaften stehen soziale, informationelle und räumliche Mobilität und digitale Kommunikationsmedien in einem engen Zusammenhang. Medien werden dabei nicht nur immer mobiler, sondern die Menschen verwenden sie auch zunehmend zum Zwecke kommunikativer Mobilität. Die vielfältigen Dimensionen individueller wie gesellschaftlicher Mobilitäts- und Mobilisierungsprozesse werden aus einer kommunikations- und mediensoziologischen Perspektive sowohl theoretisch als auch empirisch verortet. Dabei werden die Erträge bisheriger Forschungsansätze kritisch reflektiert und ein Blick auf zukünftige Forschungsherausforderungen geworfen und damit neue Impulse für die Diskussion geliefert.

The Findability Formula

Author : Heather F. Lutze
ISBN : 0470445645
Genre : Business & Economics
File Size : 78. 57 MB
Format : PDF, Docs
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To be successful in business you must be able to attract the right clients and persuade them to buy. However, on the internet, people only see what the search engines direct them to and the competition for those top spots is fierce. So how do you ensure that your business is front-and-center when prospects are searching for solutions? The answer is The Findability Formula. The Findability Formula is for anyone who wants to improve results from Internet marketing. The book is specifically written for business owners who are frustrated with a website that is not showing up in search results and not generating business. The Findability Formula will help readers understand how prospects and customers search for products and services on the Internet, and will show them, step-by-step, how to optimize their findability. The book will be a non-technical guide to effectively building and implementing, from the ground up, an Internet search marketing program that gets results. The reader will learn how paid search works, and how paid and organic search can work together to create optimum web visibility and reduce paid search costs over time. The basic message of the book is that there is a formula for findability and for converting prospects to purchasers. Readers' Benefits from The Findability Formula: * A complete step-by-step approach to search engine marketing applicable to any product or service, The Findability Formula will include easy-to-follow instruction from chapter to chapter as well as launch checklists in the appendix. * The most up-to-date search research and statistics available, including uncommon ways to connect with your online buyer. * Shows the reader how to avoid common search marketing mistakes that cost big money. How to not be bullied and take control of in-house e-commerce department strategies and SEM agencies. * A small company can compete successfully in search with larger, well-established competitors. How to work smarter to get even better search engine "findability". * Maximizes the reader's investment. The reader won't waste money by needlessly paying for "clicks" from customers who have no intention of buying. The investment in this book will be repaid thousands of times over. * Saves time, money and energy in creating in-house search marketing programs and properly tracking results by keyword. Negates the need to hire outside SEM agencies

Internet Marketing

Author : Matt Bailey
ISBN : 1118087224
Genre : Computers
File Size : 83. 55 MB
Format : PDF, ePub, Mobi
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Proven, task-based approach to developing winning internet marketing campaigns If you've been seeking a practical, day-by-day, do-it-yourself plan for success in your Internet marketing, this is the book for you. The latest in the very popular Hour a Day series, this book gives you step-by-step instruction and clear action plans for all crucial aspects of successful internet marketing: SEO, website optimization, integration of social media and blogs, and pay-per-click strategies. Above all, it shows you how to use analytics effectively, so you can track and understand your results, then course-correct as you need. Provides step-by-step instruction to help you design, implement, and measure an internet marketing strategy Uses the empowering and winning approach that has made the books in the Hour a Day series top sellers Breaks down intimidating topics into approachable, hour-a-day tasks Covers key topics in step-by-step detail, including SEO, website optimization and usability, analytics, blog integration, social media, and pay-per-click strategies Offers expert guidance from an experienced and well-known internet marketer, Matt Bailey Drive targeted traffic to your site, keep them there, and convert them into happy customers with this refreshingly practical, roll-up-your-sleeves guide!

Neighbors At War

Author : Ward Lucas
ISBN : 9780985697815
Genre :
File Size : 56. 65 MB
Format : PDF, Mobi
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Zeke Meeks

Author : D. L. Green
ISBN : 1479557714
Genre : Juvenile Fiction
File Size : 55. 92 MB
Format : PDF, Kindle
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Like any third-grade boy, Zeke Meeks has his share of problems. His little sister sings embarrassing princess songs around his friends. He has a deep, dark secret that no one can find out about. (Psst...he's terrified of bugs!) And his biggest enemy is a tiny, evil girl with razor-sharp fingernails. It's Zeke Meeks versus the world!

Social Media Marketing Workbook

Author : Jason McDonald
ISBN : 1534881980
Genre :
File Size : 36. 59 MB
Format : PDF, Mobi
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Social Media Marketing Workbook 2016 UPDATED: July, 2016 Learn how to market your business on Social Media for free! A best-selling social media marketing book from a best-selling author on Internet marketing: Jason McDonald Social media is big - really big. Facebook has over 1 billion users, and LinkedIn has over 350 million. Today's customers go online to review sites like Yelp and Google+ to check out businesses before they engage. Whether it's on Twitter, on Instagram, on YouTube, or even Pinterest, your customers are "on" social media and they are talking about businesses, products, and services just like yours. Small businesses and large businesses alike can leverage social media for amazing free marketing opportunities. If you know how... you can market on social media effectively. But do you know how? Or are you confused, befuddled, lost, or just spinning your wheels while your competitors blast ahead on Facebook or Twitter, LinkedIn or Pinterest, YouTube or Yelp? Enter the Social Media Marketing Workbook, your step-by-step guide on how to market your business on social media. With up-to-date information on how to market on all of the major social media platforms, the Social Media Marketing Workbook includes SOCIAL MEDIA MARKETING - an easy explanation of what social media marketing really is, and how to "think" about social media marketing. PLATFORM MARKETING STEP-BY-STEP - an explanation of: Facebook Marketing - Facebook for Business LinkedIn Marketing - LinkedIn for Business Twitter Marketing - Twitter for Business YouTube Marketing - YouTube for Business Pinterest Marketing - Pinterest for Business Yelp / Local - Marketing via Yelp, Google+ and other local review sites Epilogue - the "new" kids on the block of Snapchat and Instagram POSTING STRATEGY - creating great content is the first step, and knowing how to post it is the second. The SOCIAL MEDIA MARKETING WORKBOOK explains how to find other people's content to share and how to create your own content as well as how to OPTIMIZE and PROMOTE your social media efforts. FREE SOCIAL MEDIA MARKETING TOOLS - as part of Jason's SOCIAL MEDIA TOOLBOOK, you get complete access to hundreds of FREE social media tools as well - a $29.99 value! Social Media Marketing Worksheets This isn't a fancy book. This isn't a pie-in-the-sky book. This is a practical hands-on book, with links not only to free tools but to step-by-step worksheets. By the end of the book, you'll have a social media marketing plan ready for your business AND specific plans for each medium that makes sense for you (e.g., Facebook, Yelp, Twitter, etc.). Got questions? Just Google Jason McDonald and send him an email - he's happy to help. About the Author Author Jason McDonald has been active on the Internet since 1994 and has taught SEO, AdWords, and Social Media since 2009 - online, at Stanford University Continuing Studies, at both AcademyX and the Bay Area Video Coalition in San Francisco, at workshops, and in corporate trainings across these United States. His passion is to take complex marketing topics such as social media marketing and make them easy-to-understand for small business owners and marketers. His style is practical, hands-on, and fun. He received his Ph.D. in 1992 from the University of California, Berkeley, and his B.A. from Harvard University in 1985. When he's not surfing the Internet, Jason can be found being trained by his black Lab, Buddy, across the highways and byways of the San Francisco Bay Area. Compare with: Social Media for Dummies, Social Media Marketing in a Day, Social Media Marketing for Dummies

The Pariah Problem

Author : Rupa Viswanath
ISBN : 9780231537506
Genre : History
File Size : 88. 13 MB
Format : PDF, Mobi
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Once known as ÒPariahs,Ó Dalits are primarily descendants of unfree agrarian laborers. They belong to IndiaÕs lowest castes, face overwhelming poverty and discrimination, and continue to be a source of public anxiety. Drawing on a wealth of previously untapped sources, this book follows the conception and evolution of the ÒPariah problemÓ in public consciousness in the 1890s. It shows how high-caste landlords, state officials, and well-intentioned missionaries conceived of Dalit oppression and prevented substantive solutions to the ÒPariah ProblemÓÑwith consequences that continue to be felt today. The book begins with a description of the everyday lives of Dalit laborers in the 1890s and highlights the systematic efforts made by the state and Indian elites to protect Indian slavery from public scrutiny. Protestant missionaries were the first non-Dalits to draw attention to their plight. However, their vision of the PariahsÕ suffering as a result of Hindu religious prejudice obscured the fact that the entire agrarian political-economic system depended on Pariah labor. The Indian public as well as colonial officials came to share a view compatible with missionary explanations, which meant all subsequent welfare efforts directed at Dalits focused on religious and social transformation rather than on structural reform. Methodologically, theoretically, and empirically, this book breaks new ground to demonstrate how events in the early decades of state-sponsored welfare directed at Dalits laid the groundwork for the present day, where the postcolonial state and well-meaning social and religious reformers continue to downplay DalitsÕ landlessness, violent suppression, and political subordination.

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