this means this this means that a users guide to semiotics 2 edition

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This Means This This Means That

Author : Sean Hall
ISBN : 1856697355
Genre : Design
File Size : 78. 23 MB
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Semiotics is the theory of signs, and reading signs is a part of everyday life: from road signs that point to a destination, to smoke that warns of fire, to the symbols buried within art and literature. Semiotic theory can, however, seem mysterious and impenetrable. This introductory book decodes that mystery using visual examples instead of abstract theory. Read straight through or dipped into regularly, this book provides practical examples of how meaning is made in contemporary culture.

This Means This This Means That

Author : Sean Hall
ISBN : UOM:39015074083240
Genre : Art
File Size : 40. 76 MB
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Semiotics is the theory of signs. Signs are amazingly diverse: from simple road signs that point to a destination, to smoke that warns us of fire, to the culturally-conditioned symbols buried within art and literature. Our reading of signs is very much a part of everyday life. Yet semiotics is often perceived as a mysterious science. This introductory book decodes themystery of semiotics using visual examples instead of abstract theory. Divided into 75 key semiotic concepts, each section of the book begins with a single image or sign, accompanied by a question that invites us to interpret what we are seeing. Turning the page, we can compare our response with the theory behind the sign. In this way, we actively engage in creative thinking. Read straight through or dipped into regularly, thisbook provides practical examples of how meaning is made in contemporary culture.

Semiotics The Basics

Author : Daniel Chandler
ISBN : 9781134324767
Genre : Literary Criticism
File Size : 58. 47 MB
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This updated second edition provides a clear and concise introduction to the key concepts of semiotics in accessible and jargon-free language. With a revised introduction and glossary, extended index and suggestions for further reading, this new edition provides an increased number of examples including computer and mobile phone technology, television commercials and the web. Demystifying what is a complex, highly interdisciplinary field, key questions covered include: What is a sign? Which codes do we take for granted? How can semiotics be used in textual analysis? What is a text? A highly useful, must-have resource, Semiotics: The Basics is the ideal introductory text for those studying this growing area.

Visible Signs Second Edition

Author : David Crow
ISBN : 9782940411429
Genre : Design
File Size : 24. 81 MB
Format : PDF
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Explains semiotic terms and theories in relation to visual communication, illustrated with contemporary examples from art and design, it helps readers to develop their own practice.

Handbook Of Semiotics

Author : Winfried Nöth
ISBN : 0253209595
Genre : Language Arts & Disciplines
File Size : 33. 9 MB
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"This is the most systematic discussion of semiotics yet published." —Choice "A bravura performance." —Thomas Sebeok "Nöth's handbook is an outstanding encyclopedia that provides first-rate information on many facets of sign-related studies, research results, and applications." —Social Sciences in General

Media Semiotics

Author : Jonathan Bignell
ISBN : 0719062055
Genre : Language Arts & Disciplines
File Size : 35. 65 MB
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Using examples such as "Big Brother" and "Billy Elliot", Bignell offers a comprehensive, intelligent and readable introduction into the critical approach in contemporary media studies. This second edition includes sections on men's style magazines, docusoaps and "reality TV".

The Critique Handbook

Author : Kendall Buster
ISBN : 0131505440
Genre : Art
File Size : 55. 6 MB
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Benefiting all visual artists regardless of their level of expertise, this book enables reader to deal with the important instructional studio classroom activity of critiquing art works. Covers such fundamentals as how to prepare for a critique, how to look at work formally, and basic terms used in critique. For all visual artists.

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