this means this this means that a users guide to semiotics 2 edition

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This Means This This Means That

Author : Sean Hall
ISBN : UOM:39015074083240
Genre : Art
File Size : 53. 76 MB
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Semiotics is the theory of signs. Signs are amazingly diverse: from simple road signs that point to a destination, to smoke that warns us of fire, to the culturally-conditioned symbols buried within art and literature. Our reading of signs is very much a part of everyday life. Yet semiotics is often perceived as a mysterious science. This introductory book decodes themystery of semiotics using visual examples instead of abstract theory. Divided into 75 key semiotic concepts, each section of the book begins with a single image or sign, accompanied by a question that invites us to interpret what we are seeing. Turning the page, we can compare our response with the theory behind the sign. In this way, we actively engage in creative thinking. Read straight through or dipped into regularly, thisbook provides practical examples of how meaning is made in contemporary culture.


Author : Daniel Chandler
ISBN : 0415351111
Genre : Language Arts & Disciplines
File Size : 46. 76 MB
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Using jargon-free language and lively, up-to-date examples, Semiotics: The Basics demystifies this highly interdisciplinary subject. Along the way, the reader will find out: * What is a sign? * Which codes do we take for granted? * What is a text? * How can semiotics be used in textual analysis? * Who were Saussure, Peirce, Barthes and Jakobson - and why are they important? Features include a glossary of key terms and realistic suggestions for further reading. There is also a highly-developed and long-established online version of the book at:

Marketing Semiotics

Author : Laura R. Oswald
ISBN : 9780199566495
Genre : Business & Economics
File Size : 30. 54 MB
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Proposes that consumers shop for brand meanings, not just goods and services. Brands offer consumers intagible benefits such as symbolic relationship, a vicarious experience, and even a sense of identity. This semiotic dimension of brands, has more that academic interest for firms, since the breadth and depth of the meanings consumers associate with the brand name and logo have measurable impact on the firm's financial performance.

Media Semiotics

Author : Jonathan Bignell
ISBN : 0719062055
Genre : Language Arts & Disciplines
File Size : 85. 7 MB
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Using examples such as "Big Brother" and "Billy Elliot", Bignell offers a comprehensive, intelligent and readable introduction into the critical approach in contemporary media studies. This second edition includes sections on men's style magazines, docusoaps and "reality TV".

Handbook Of Semiotics

Author : Winfried Nöth
ISBN : 0253209595
Genre : Language Arts & Disciplines
File Size : 77. 22 MB
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"This is the most systematic discussion of semiotics yet published." —Choice "A bravura performance." —Thomas Sebeok "Nöth's handbook is an outstanding encyclopedia that provides first-rate information on many facets of sign-related studies, research results, and applications." —Social Sciences in General

The Critique Handbook

Author : Kendall Buster
ISBN : 0205708110
Genre : Art
File Size : 27. 85 MB
Format : PDF, Kindle
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This unique textbook is an invaluable tool for students in any art course requiring critiques. The Critique Handbook is an excellent resource both for beginners and more experienced students. This text was written to address an existing gap in text offerings for art students. Although the critique is central to all art programs, there have been no textbooks or comprehensive guides to help students navigate the critique process. The Critique Handbook fills the need for such a book.

Visible Signs Second Edition

Author : David Crow
ISBN : 9782940411429
Genre : Design
File Size : 36. 35 MB
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Explains semiotic terms and theories in relation to visual communication, illustrated with contemporary examples from art and design, it helps readers to develop their own practice.

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