the social organization managing human capital through social media

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The Social Organization

Author : Amelia Manuti
ISBN : 9781137585356
Genre : Business & Economics
File Size : 71. 54 MB
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Social media is redefining how companies innovate by connecting people and ideas in previously unexplored ways. Organizations now have the ability to utilize knowledge from external audiences around the globe that they could never reach before. It is changing the way organizations do business today, but not without some considerable risk. The Social Organization aims to shed a light on how social media usage is transforming the way organizations make sense of their identity and of their processes. By adopting a human capital perspective and merging the literature from communication studies and management research, the book argues that social media usage could be fruitfully exploited by organizations as a competitive advantage, if properly attuned with the official organizational culture and with a people-based approach to human resources.

Successful Social Media And Ecommerce Strategies In The Wine Industry

Author : Gergely Szolnoki
ISBN : 9781137602985
Genre : Business & Economics
File Size : 25. 89 MB
Format : PDF, ePub
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This book focuses on principles and practices in digital wine marketing. By providing a global overview of social media and e-commerce strategies and practices in the wine business, this book allows readers to understand how consumers and producers deal with these modern communication and selling platforms.

Football And The Women S World Cup

Author : Carrie Dunn
ISBN : 9781137567338
Genre : Social Science
File Size : 32. 78 MB
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Women's football is the fastest growing participation sport in both the UK and across the world, and the 2015 Women's World Cup was the biggest tournament the sport had ever seen. This book explores the experience of fans of women's football who followed their teams in Canada, examining their practices and fan behaviour. How did host cities manage the influx of visitors? And how did fans manage to support their teams, considering the vast amounts of travel expected across such a big country? Dunn also examines the way that the England team is structured and run, relating this to the country's domestic competition, as well as assessing the media coverage of women's football globally. This research is all framed within the author's own experiences of the Women's World Cup, as both an academic and as a sports journalist.

Alien Audiences

Author : M. Barker
ISBN : 9781137532060
Genre : Performing Arts
File Size : 77. 72 MB
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Ridley Scott's 1979 Alien has attained classic status and is one of the most analysed films by scholars. But until now, there have been no published studies of its audiences. This book presents the findings of a major project exploring how different kinds of viewers engage with the film. Based on over 1,000 responses, the authors uncover some surprising patterns and tendencies. These disclose, among other things, the remarkable role played by parents and other relatives in 'gifting' the film to their children, raising important questions about the idea of 'age-inappropriate' viewing, a fascinating ambiguity over the role of 'acting' in the notorious 'chestburster scene' and an important shift in the way audiences see Alien as 'more than just a film' once imitations and parodies become prevalent. Some particularly long and rich responses reveal how this film can go on arousing strong visceral responses, even after repeated viewings. Richly illustrated with quotations, this book will shift current understandings of horror film audiences.

The Economics Of The Popular Music Industry

Author : C. Byun
ISBN : 9781137467058
Genre : Business & Economics
File Size : 69. 90 MB
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The Economics of the Popular Music Industry provides an overview of the music industry from an economics perspective, using modelling from Microeconomic theory and Industrial Organization.

John Benet S Chronicle 1399 1462

Author : Alison Hanham
ISBN : 9781137589217
Genre : History
File Size : 32. 29 MB
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John Benet's Chronicle, 1399-1462 is the first English translation of a fifteenth-century Latin chronicle which has been much used by medievalists since it was published in 1972. Lively and entertaining, it richly deserves the much wider readership that translation can now attract. The introduction argues that John Benet, vicar of Harlington, was only the — rather inefficient — copyist of a chronicle composed by an unidentified writer. Internal clues suggest that the real author was a Londoner who was exceptionally well-informed about events and people in the period of the Wars of the Roses. He was possibly a clerk to the signet, as this book investigates further.

Developing A United Nations Emergency Peace Service

Author : H. Peter Langille
ISBN : 9781137603135
Genre : Political Science
File Size : 39. 82 MB
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This book makes the case for a standing UN Emergency Peace Service. With this one development - effectively a UN first responder for complex emergencies - the organization would finally have a rapid, reliable capacity to help fulfill its tougher assigned tasks. To date, the UNEPS initiative has encountered an unreceptive political, fiscal, and security environment. Yet overlapping crises are now inevitable as are profound shifts. This book presents an insightful review of the worrisome security challenges ahead and analysis of two recent high-level UN reports. It addresses the primary roles, core principles, and requirements of a UNEPS, as well as the arguments for and against such a dedicated UN service. Further, it reveals that the primary impediments and lessons learned also help demonstrate what may work and, equally important, what won't. With modest support, the book shows, the next steps are feasible, although it's important to recall that ideas, even good ideas, don't work unless we do.

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