the social media why a busy professionals practical guide to using social media

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The Social Media Why

Author : Crystal Washington
ISBN : 0989214400
Genre : Blogs
File Size : 79. 26 MB
Format : PDF, ePub
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The Internet and social media have created a new group of Haves and Have-Nots in business. The Haves enjoy a competitive advantage, access to nearly unlimited information, and are pushing the Have-Nots out of leadership roles (and sometimes jobs) in organizations. In The Social Media WHY, marketing strategist and international speaker Crystal Washington dispels the myths surrounding using social media for business and concisely demonstrates the very practical ways that innovative professionals are using social media to become more efficient, effective and connected.

Communicating Your Research With Social Media

Author : Amy Mollett
ISBN : 9781526414236
Genre : Social Science
File Size : 38. 85 MB
Format : PDF, ePub, Docs
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This dynamic, engaging guide empowers you to go beyond bar charts and jargon-filled journal articles to bring your research online and present it in a way that highlights and maximises its relevance through social media. Drawing upon a wealth of timely, real-world examples, the authors present a framework for fully incorporating social media within each step of the research process. From visualising available data to tailoring social media to meet your needs, this book explores proactive ways to share cutting edge research. A complete ‘how to’ for communicating research through blogs, podcasts, data visualisations, and video, it teaches you how to use social media to: create and share images, audio, and video in ways that positively impacts your research connect and collaborate with other researchers measure and quantify research communication efforts for funders provide research evidence in innovative digital formats reach wider, more engaged audiences in academia and beyond Through practical advice and actionable strategies, this book shows how to achieve and sustain your research impact through social media.

Understanding And Using Social Media On College Campuses

Author : Brandon C. Waite
ISBN : 9781475826951
Genre : Education
File Size : 49. 74 MB
Format : PDF, Kindle
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The purpose of this book is to help higher education professionals approach social media initiatives strategically. It presents a framework for systematically thinking about the Internet Technology Environments (ITE) in which faculty, staff, and administrators operate. By foregoing a one-size-fits-all approach to social media use on campuses for one that is based upon structured inquiry, individuals can discern their unique campus environment and prepare for the challenges and opportunities they are likely to encounter. In addition to explaining why social media use on college campuses is glaringly inconsistent, the book highlights the approaches faculty and staff might take when designing and implementing social media initiatives, given the type of environment in which they work. It also introduces strategies these actors and administrators can utilize to strengthen their ITEs, ultimately facilitating the successful incorporation of social media technology into campus communications.

The Social Executive

Author : Dionne Kasian-Lew
ISBN : 9780730312901
Genre : Business & Economics
File Size : 69. 70 MB
Format : PDF, Docs
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Social media is not about social media. It's about leadership and connections. Billions of conversations are taking place in social networks every day. But for busy executives and business owners, time constraints make it hard to dedicate time to demystifying these communication opportunities. In The Social Executive, readers are given evidence-based, data-driven strategies for mastering social media, and using it to enable business success. This book's easy, straightforward, practical style ensures that you will gain a solid working platform in the shortest amount of time possible. The focus is on the reasons why social media is important for executives, and how it aligns perfectly with business strategies. The Social Executive is for analogue people who know they need to be digital but need a guiding hand - the book is a safety net - it's saying - we will guide you there - we will tell you why - we will tell you how - let us help you to remain relevant and become more influential - it's about human communication. It gives the tips and tools to adapt to new online environments, and the confidence to use them to build credibility, authority deeper and new business relationships. Written by Dionne Kasian-Lew, an expert who has advised many executives on the topic of corporate social media use, this resource also helps professionals pinpoint the most important social networks to invest time in, and explores which platforms are best suited for various communication goals. Brings together strategy and concrete actions, so can learn not only the most rewarding approaches, but how best to carry them out Delves into the benefits of a strong presence on the most popular social networks, including Twitter, LinkedIn, SlideShare, Pinterest, Instagram, Google+ and YouTube Presents hard evidence that shows the positive results of investing time and energy in social networks Focuses on the most important aspects of social networks that can be learned in a short period, and is designed for busy professionals Social networks represent a powerful way to make connections and draw attention and interest to your company. This resource can help you hit the ground running and become social media savvy efficiently and effectively.

Social Media For Academics

Author : Diane Rasmussen Neal
ISBN : 9781780633190
Genre : Computers
File Size : 42. 55 MB
Format : PDF, Docs
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This book provides an overview of social media technologies in the context of practical implementation for academics, guided by applied research findings, current best practices, and the author’s successful experiences with using social media in academic settings. It also provides academics with sensible and easy strategies for implementing a wide spectrum of social media and related technologies - such as blogs, wikis, Facebook, and various Google tools for professional, teaching, and research endeavours. No other book exists that assists academics in learning how to use social media to benefit their teaching and research The editor has an extensive background in social media teaching, consulting, research, and everyday use All the contributors come to the book with a common goal, from various expertise areas and perspectives

Altmetrics

Author : Andy Tattersall
ISBN : 9781783300105
Genre : Language Arts & Disciplines
File Size : 69. 34 MB
Format : PDF, ePub, Mobi
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This book gives an overview of altmetrics, its tools and how to implement them successfully to boost and measure research outputs. New methods of scholarly communication and dissemination of information are having a huge impact on how academics and researchers build profiles and share research. This groundbreaking and highly practical guide looks at the role that library and information professionals can play in facilitating these new ways of working and demonstrating impact and influence. Altmetrics focuses on research artefact level metrics that are not exclusive to traditional journal papers but also extend to book chapters, posters and data sets, among other items. This book explains the theory behind altmetrics, including how it came about, why it can help academics and where it sits amongst current measurements of impact. Editor Andy Tattersall draws on the expertise of leading altmetric innovators and practitioners, with chapters from Euan Adie, the founder of Altmetric.com; William Gunn, the Head of Academic Outreach at Mendeley and Ben Showers, author of the bestselling Facet title Library Analytics and Metrics. Readership: Altmetrics will empower library and information professionals working in higher education, researchers, academics and higher education leaders and strategists to develop the skills and knowledge needed to introduce and support altmetrics within their own institutions.

A Practical Guide To Teaching Computing And Ict In The Secondary School

Author : Andrew Connell
ISBN : 9781317613992
Genre : Education
File Size : 29. 26 MB
Format : PDF, ePub
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A Practical Guide to Teaching Computing and ICT in the Secondary School offers straightforward guidance and inspiration to support all trainee and newly qualified teachers, as well as their tutors and mentors. It will also be a source of support and ideas for qualified teachers who wish to develop their teaching of Computing as a subject, in light of recent changes to the National Curriculum. Grounded in the best research and practice available, it focuses on the key pedagogical issues which arise during teacher training and offers stimulating activities based on tried and tested strategies. Comprehensively updated and restructured to reflect recent changes in the curriculum, Initial Teacher Training Standards and classroom technologies, it covers key aspects of Computing and ICT teaching: Planning pupil learning and progression Managing the learning environment Using assessment to improve pupil learning and your own teaching Developing pupils’ understanding of key concepts and ideas in Computing, including Computational Thinking and Programming Pupils’ common misconceptions and how to avoid them Helping pupils appreciate good and bad effects of computing. A Practical Guide to Teaching Computing and ICT in the Secondary School, written by experts in the field, provides detailed examples of theory in practice, enabling you to analyse and reflect on your own teaching in order to ensure pupil learning is maximised.

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