the social media handbook for financial advisors how to use linkedin facebook and twitter to build and grow your

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The Social Media Handbook For Financial Advisors

Author : Matthew Halloran
ISBN : 9781118240861
Genre : Business & Economics
File Size : 71. 74 MB
Format : PDF, ePub, Mobi
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Expert advice for financial advisors looking to make the most of social media platforms Social media is everywhere. 3.5 billion pieces of content are shared on Facebook each week, 22 million professionals are networking on LinkedIn, and 140 million tweets are posted every day. The opportunities these platforms present for financial advisors are huge, but most advisors have no idea how to use them to build bigger, stronger client bases. The Social Media Handbook for Financial Advisors: How to Use Facebook, Twitter, and LinkedIn to Build and Grow Your Business shows how to make the most of these new tools, offering invaluable advice about how to connect with potential clients in the twenty first century. For most advisors, converting prospects into clients is their top priority, and social media presents incredible opportunities for sealing the deal. Sales don't happen because clients are impressed by complicated charts, they happen because they're impressed by your social media presence, and by properly understanding how to make these new platforms work for you, you'll be positioned to see your business boom. Designed to teach financial advisors how to use social media to better market their services to attract new clients and referrals Presents expert communication advice from top financial advisor coach Matthew Halloran Categorizes communicators in a unique new way Teaches financial advisors how to use social media in new, highly effective ways that they've never even considered An essential resource for wealth managers and financial advisors looking to amplify their marketing message and raise their visibility in a crowded marketplace, The Social Media Handbook for Financial Advisors is the only book you need to make yourself heard.

The Social Media Handbook For Financial Advisors

Author : Matthew Halloran
ISBN : 9781118228647
Genre : Business & Economics
File Size : 58. 56 MB
Format : PDF, ePub, Mobi
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The Socially Savvy Advisor Website

Author : Jennifer Openshaw
ISBN : 9781118959084
Genre : Business & Economics
File Size : 55. 67 MB
Format : PDF, ePub, Mobi
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The social media marketing bible for the financial industry The Socially Savvy Advisor: Compliant Social Media for the Financial Industry is the complete guide to creating an effective social media strategy without breaking the big rules. Written by an industry specialist Jennifer Openshaw, alongside Stuart Fross, Fidelity International's former general counsel, and Amy McIlwain, president of Financial Social Media, this book merges marketing basics with FINRA and SEC guidelines to help readers create an effective social media campaign specifically for the finance and investing world. Contributions from industry leaders at Charles Schwab, Citibank, and others provide inside perspective and experience so readers can tap into a new audience. With a focus on compliance, the book clears common hurdles while dispelling myths and outlining effective methods and techniques. Readers also gain access to a website featuring videos, Q & As, tutorials, Slideshare, and a social media policy template. Social media is one of the hottest topics in finance. From solo practitioners to large asset managers, everyone's consumed by how, when, and where to use this new and powerful medium—but guidance is hard to find. The Socially Savvy Advisor covers the entire issue, from platform, to content, to what not to do. Best practices in using social media for advisors and compliance officers Planning for the regulators, vs. failing to plan Challenges with LinkedIn, Facebook, Twitter and other social platforms Elements of a good social media policy Managing the top issues related to marketing and business development, engagement, and compliance With the right plan and the proper technique, social media marketing can dramatically improve client outreach and retention. The Socially Savvy Advisor provides the expert insight, tools, and guidance that shape a robust, effective strategy.

Great Jobs For Everyone 50

Author : Kerry Hannon
ISBN : 9781118240700
Genre : Business & Economics
File Size : 67. 38 MB
Format : PDF, Docs
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The how-to guide to finding profitable, fulfilling work after 50 Aimed at workers aged 50+ looking for a new job—whether they have been laid off or taken early retirement, need supplemental income, or want to pursue an encore career—Great Jobs for Everyone 50+ is the definitive guide to finding lasting financial security and personal and professional fulfillment. Opportunities abound—the trick is knowing where to look and what to expect. Whether readers are interested in trying jobs they've long dreamed of doing, or just want something with flexible hours that brings in a little extra income, this book covers all the options. As Americans live longer and healthier lives, the desire to work longer—for the income, the mental engagement, or the chance to give back—has grown. But there is little guidance for the 50+ crowd looking for work and few role models who've blazed a path. In Great Jobs for Everyone 50+, author and personal finance, retirement, and career transitions expert Kerry Hannon shows the way, with compelling stories from people who've been there. Presenting the nitty-gritty details of available job opportunities, wages to expect, typical hours, and the qualifications and savvy needed to get hired, the book is loaded with practical advice on how to prepare both professionally and financially to start out on a new adventure. Shows where the best opportunities for new employment lie Helps readers find profitable and rewarding jobs to save for retirement Understands that different workers want different things from their jobs and shows how to cast a wide net to find an opportunity that fits Provides incredible insights into working after 50 from Kerry Hannon, a nationally renowned expert in personal finance, retirement, and career transitions Motivational, inspirational, and thoroughly practical, Great Jobs for Everyone 50+ explains how to find part-time, temporary, work-at-home, or seasonal employment in profitable, rewarding jobs.

Profitable Social Media Marketing

Author : Tim Kitchen
ISBN : 149281993X
Genre : Business & Economics
File Size : 81. 17 MB
Format : PDF, ePub
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The thing that is missing from most books on social media is the ?profitable? bit. Whether it?s building a targeted fanbase, selling more of your products & services or serving customers, every piece of your social media marketing campaign should be making you money. Combining the ?holy grail? marketing principles from some of history?s most successful marketers with the very latest social media strategies gives savvy businesses of all size a chance to ?do? social media in an entirely new way. Gone are the days of hopeful social media. The new era is about testing, measuring and profit. From the psychological triggers that make us buy; employing social proof to stand out; using (and faking) controversy to sell more or just simply demonstrating your true competitive advantage, profitable social media marketing is here.

Establishing Managing And Protecting Your Online Reputation

Author : Kevin Pho
ISBN : 0988304058
Genre : Medical
File Size : 68. 69 MB
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Establishing, Managing and Protecting Your Online Reputation: A Social Media Guide for Physicians and Medical Practices The availability of online health information combined with social media channels like Twitter and Facebook has created a new generation of patients. They are empowered. They have a voice in their own care that they never had before. And they're not afraid to use it. Bottom line: If doctors don't take steps to define themselves, patients will. Maybe you're not a big social media user - but your patients are. And they rely on social media sources when they're finding a doctor or a medical practice. In fact, a recent study concluded that, as of 2012, 80% of new patients and 60% of prospective new patients consulted physician review sites in making their decision. Given these stakes, you can't afford to leave your online reputation to chance. Kick off your social media efforts today with Establishing, Managing and Protecting Your Online Reputation: A Social Media Guide for Physicians and Medical Practices, a comprehensive guide to physicians and social media not available anywhere else. In addition to unique insights from a practicing physician, social media pioneer and author Dr. Kevin Pho, (KevinMD) this book offers doctors a step-by step guide on how they can brand themselves on all of the major social media networks. It also provides insider tips on how to respond to online ratings and a guide on how to work with all of the major reviews sites. Don't let social media chatter define you. Take control of your online reputation now - or someone else will! From the Foreword, Robert Wachter, MD, says, ." . . whether we like it or not, our online reputation is becoming the main prism through which we will be known - to colleagues, to friends, to patients, to prospective employers. . . . With this realization comes the recognition that we can no longer afford to be passive observers of our online persona."

Social Media Marketing All In One For Dummies

Author : Jan Zimmerman
ISBN : 9781118282304
Genre : Business & Economics
File Size : 36. 15 MB
Format : PDF
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Learn the latest social media marketing techniques Social media continues to evolve at breakneck speed, and the savvy marketer needs to keep up. This bestselling guide to social media marketing has been completely updated to cover the newest vehicles, including Groupon and Rue La La, location-based services like Foursquare, and new social networking sites like Google+ and Pinterest. Checklists, case studies, and examples will help you decide the best places to spend your marketing dollars, and you'll learn about valuable social media tools and analytics methods that can help you assess the success of your efforts. A completely updated, all-in-one guide to social media marketing, a valuable way for businesses to reach current and new customers, assist customers with problems, and complete transactions Covers the latest sites and location-based services including Groupon, Rue La La, Foursquare, Google+, Pinterest, and more Minibooks examine the social media mix; tools and techniques; using content to grow your brand; Twitter, Facebook, Pinterest, and Google+ marketing; other sites; and how to measure results and build on success The perfect guidebook for the social media strategist, website manager, marketer, publicist, or anyone in charge of implementing and managing an organization's social media strategy Social Media Marketing All-in-One For Dummies, 2nd Edition helps you get the most from every minute and dollar you spend on marketing.

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