the relationship of body weight and skepticism towards advertising

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The Relationship Of Body Weight And Skepticism Towards Advertising

Author : Sabrina Brauneis
ISBN : 9783658148614
Genre : Business & Economics
File Size : 39. 21 MB
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Based on the Self-Esteem Theory, Gender Theories, the Cognitive Dissonance Theory and the Social Comparison Theory Sabrina Brauneis investigates the relationship between body weight (conceptualized and measured here using the Body Mass Index (BMI)) and skepticism towards advertising. The first study’s findings support a general direct influence of body weight on skepticism towards advertising. The second study finds out that specific products influence the relation of body weight, self-esteem and skepticism towards advertising. The third study discovers seasons as a crucial factor on the relationship. The fourth study shows that overweight models cause higher levels of skepticism towards advertising among normal weight and overweight women.

Advances In Advertising Research Vol V

Author : Ivana Bušljeta Banks
ISBN : 9783658081324
Genre : Business & Economics
File Size : 47. 59 MB
Format : PDF
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Advances in Advertising Research are published by the European Advertising Academy (EAA). This volume is a compilation of research presented at the 12th International Conference in Advertising (ICORIA) which was held in Zagreb (Croatia) in June 2013. The conference gathered 105 leading researchers from 23 countries under the conference theme “To Boldly Go... Extending the Boundaries of Advertising”. The book provides international state-of-the-art research with 23 articles by renowned scholars from the worldwide ICORIA network.

Medical Times

Author :
ISBN : UCAL:C3210305
Genre : Medicine
File Size : 70. 37 MB
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European Business

Author :
ISBN : UOM:35128001646114
Genre : Management
File Size : 70. 71 MB
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The Obesity Epidemic

Author : Michael Gard
ISBN : 9781134365647
Genre : Social Science
File Size : 77. 38 MB
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Increasing obesity levels are currently big news but do we think carefully enough about what this trend actually means? Everybody – including doctors, parents, teachers, sports clubs, businesses and governments – has a role to play in the ‘war on obesity’. But is talk of an obesity ‘crisis’ justified? Is it the product of measured scientific reasoning or age-old ‘habits of mind’? Why is it happening now? And are there potential risks associated with talking about obesity as an ‘epidemic’? The Obesity Epidemic proposes that obesity science and the popular media present a complex mix of ambiguous knowledge, familiar (yet unstated) moral agendas and ideological assumptions.

The Magician S Book

Author : Laura Miller
ISBN : 0316143561
File Size : 76. 89 MB
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A co-founder and staff writer for explores the meaning and influence of C.S. Lewis' Chronicles of Narnia series while revealing how Lewis's troubled childhood, unconventional love life, and friendship with J.R.R. Tolkien affected his writing.

Unbearable Weight

Author : Susan Bordo
ISBN : 0520930711
Genre : Social Science
File Size : 83. 48 MB
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"Unbearable Weight is brilliant. From an immensely knowledgeable feminist perspective, in engaging, jargonless (!) prose, Bordo analyzes a whole range of issues connected to the body—weight and weight loss, exercise, media images, movies, advertising, anorexia and bulimia, and much more—in a way that makes sense of our current social landscape—finally! This is a great book for anyone who wonders why women's magazines are always describing delicious food as 'sinful' and why there is a cake called Death by Chocolate. Loved it!"—Katha Pollitt, Nation columnist and author of Subject to Debate: Sense and Dissents on Women, Politics, and Culture (2001)

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