the public relations handbook 4th edition

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The Public Relations Handbook

Author : Alison Theaker
ISBN : 9781317487364
Genre : Business & Economics
File Size : 72. 87 MB
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The Public Relations Handbook, Fifth Edition provides an engaging overview and in-depth exploration of a dynamic and ever evolving industry. The diverse chapters are united by a set of student friendly features throughout, including clear chapter aims, analytical discussion questions, and key further reading. Featuring wide ranging contributions from key figures in the PR profession, the new edition presents a new chapter on public relations and activism, alongside discussion of key critical themes in public relations research and exploratory case studies on public relations practices in relation to a variety of different institutions, including The Bank of Scotland, Queen Margaret University, Diabetes UK, Continental Tyres, and Action for Children. Split into four parts exploring key conceptual themes of the context of public relations, strategic public relations, stakeholder public relations, and shaping the future, the book offers coverage of essential areas including: public relations, politics and the media media relations in the social media age using new technology effectively in public relations public relations and engagement in the not-for-profit sector business-to-business public relations the public relations of globalisation.

The Dartnell Public Relations Handbook

Author : Richard W. Darrow
ISBN : CORNELL:31924001976764
Genre : Business & Economics
File Size : 50. 31 MB
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DARTNELL'S PUBLIC RELATIONS HANDBOOK, 4TH EDITION is written by a team of expert PR practitioners, including editor Robert L. Dilenschneider, who brings in-depth theoretical expertise & more than 30 years of practical experience in public relations for corporate & professional groups, trade associations & education institutions. DARTNELL'S PUBLIC RELATIONS HANDBOOK covers everything from the history of public relations to the latest strategies in news media, from effective internal PR programs to crisis communications program. No matter how you use this newly revised reference, you'll find it invaluable. The 4th edition includes case studies; a series of "how-to" chapters, including how to write a press release, develop a media kit, speak to the media, etc.; a new chapter on how to work with a PR firm; plus much more.

The Public Relations Strategic Toolkit

Author : Alison Theaker
ISBN : 9781136501050
Genre : Business & Economics
File Size : 62. 20 MB
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This introduction to the critical practice of public relations offers clear guidance on successful techniques and practices within a professional context that reflects the reality of contemporary careers in the discipline.

The Public Relations Handbook

Author : Alison Theaker
ISBN : 9781317487371
Genre : Business & Economics
File Size : 87. 45 MB
Format : PDF, Docs
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The Public Relations Handbook, Fifth Edition provides an engaging overview and in-depth exploration of a dynamic and ever evolving industry. The diverse chapters are united by a set of student friendly features throughout, including clear chapter aims, analytical discussion questions, and key further reading. Featuring wide ranging contributions from key figures in the PR profession, the new edition presents a new chapter on public relations and activism, alongside discussion of key critical themes in public relations research and exploratory case studies on public relations practices in relation to a variety of different institutions, including The Bank of Scotland, Queen Margaret University, Diabetes UK, Continental Tyres, and Action for Children. Split into four parts exploring key conceptual themes of the context of public relations, strategic public relations, stakeholder public relations, and shaping the future, the book offers coverage of essential areas including: public relations, politics and the media media relations in the social media age using new technology effectively in public relations public relations and engagement in the not-for-profit sector business-to-business public relations the public relations of globalisation.

The Routledge Handbook Of Critical Public Relations

Author : Jacquie L'Etang
ISBN : 9781317918868
Genre : Business & Economics
File Size : 63. 34 MB
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Critical theory has a long history, but a relatively recent intersection with public relations. This ground-breaking collection engages with commonalities and differences in the traditions, whilst encouraging plural perspectives in the contemporary public relations field. Compiled by a high-profile and widely respected team of academics and bringing together other key scholars from this field and beyond, this unique international collection marks a major stage in the evolution of critical public relations. It will increasingly influence how critical theory informs public relations and communication. The collection takes stock of the emergence of critical public relations alongside diverse theoretical traditions, critiques and actions, methodologies and future implications. This makes it an essential reference for public relations researchers, educators and students around a world that is becoming more critical in the face of growing inequality and environmental challenges. The volume is also of interest to scholars in advertising, branding, communication, consumer studies, cultural studies, marketing, media studies, political communication and sociology.

Strategic Planning For Public Relations

Author : Ronald D. Smith
ISBN : 9781136172472
Genre : Business & Economics
File Size : 69. 81 MB
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This innovative and popular text provides a clear pathway to developing public relations campaigns and other types of strategic communication. Implementing the pragmatic, in-depth approach of the previous editions, author Ronald D. Smith presents a step-by-step unfolding of the strategic campaign process used in public relations practice. Drawing from his experience in professional practice and in the classroom, Smith walks readers through the critical steps for the formative research, strategic and tactical planning, and plan evaluation phases of the process. Offering clear explanations, relevant examples, and practical exercises, this text identifies and discusses the decision points and options in the development of a communication program. The cases and examples included here explore classic real-world public relations situations as well as current, timely events. This fourth edition highlights the results of new research studies on opinions and practices within the discipline, and adds overviews of several award-winning public relations campaigns. As a classroom text or a resource for professional practice, this volume provides a model that can be adapted to fit specific circumstances and used to improve effectiveness and creativity in communication planning. It serves as an accessible and understandable guide to field-tested procedures, offering practical insights that apply to public relations campaigns and case studies coursework.

The Television Handbook

Author : Jeremy Orlebar
ISBN : 9781136655555
Genre : Performing Arts
File Size : 87. 74 MB
Format : PDF, ePub
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The Television Handbook is a critical introduction to the practice and theory of television. The book examines the state of television today, explains how television is made and how production is organised, and discusses how critical thinking about programmes and genres can illuminate their meanings. This book also explores how developments in technology and the changing structure of the television industry will lead the medium in new directions. The Television Handbook gives practical advice on many aspects of programme making, from an initial programme idea through to shooting and the post-production process. The book includes profiles giving insight into how personnel in the television industry - from recent graduates to television executives - think about their work. The Television Handbook offers chapters on the vigorous debates about what is meant by quality television, how news and factual programmes are responding to interactive technologies, and how formats such as Reality/Talent TV have risen in prominence. It also considers how drama, sport and music television can be discussed and interpreted. The Television Handbook includes: Profiles of TV news and drama producers, editors and TV studio personnel Case histories of important TV genres and series Practical programme making advice Explanations of key theoretical perspectives in television studies

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