the ad makers how the best tv commercials are produced

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The Ad Makers

Author : Tom von Logue Newth
ISBN : 9781136017049
Genre : Performing Arts
File Size : 82. 86 MB
Format : PDF, ePub
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The Ad-Makers looks at the cinematic form where commerce and creativity collide most dramatically: the TV commercial. Featuring interviews from top professionals in the field, the book provides the kind of behind-the-scenes expertise that it usually takes a lifetime of professional practice to acquire. Gathered from the disciplines of cinematography, directing, producing, and editing, the filmmakers tell the stories behind the making of some of the world’s top commercials. Each chapter includes an overview of best practice and a host of images—stills from the spots themselves and concept visuals. Exploring the creative process from conception to post-production, The Ad-Makers also covers developments within the industry precipitated by the digital age and the new challenges placed on ad-making by the explosion of social media. With special focus on the shooting and production elements of making a television advert, this book is ideal for all filmmakers who want to build a career in advertising or even feature films. • The stories behind some of the best-known TV commercials, as told by the people who made them • Top producers, designers, storyboarders, directors, editors, and visual effects creatives reveal the secrets of the television advertising industry

Designing And Producing The Television Commercial

Author : Larry Elin
ISBN : 0205365388
Genre : Business & Economics
File Size : 76. 17 MB
Format : PDF, Kindle
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Designing and Producing the Television Commercial explains the business, art, and technology of creating a commercial from the development of the client's message to postproduction. This text is ideal for readers who want to become producers, directors, or writers at an advertising agency, production company, or with an advertiser.

The New Icons

Author : Paul Rutherford
ISBN : 0802074286
Genre : Business & Economics
File Size : 44. 93 MB
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Tracing commercials from the late 1940s, when they made their first appearance, to the early 1990s, Rutherford focuses on the shape and character of actual commercials as well as on what we do with them.

Directing And Producing For Television

Author : Ivan Cury
ISBN : 9780240812939
Genre : Performing Arts
File Size : 85. 1 MB
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Directing and producing for television with a multi-camera approach takes skill, innovation, and precise planning. This book gives you the tools you need to effectively direct and produce television. The conversational style of the book includes instructional anecdotes scattered throughout each chapter, showing you how to avoid common pitfalls in directing for television and how to create excellent programs. Directing and Producing for Television addresses critical production techniques for various formats, including panel discussions, demonstrations, music, commercials, PSAs, news, documentaries, reality television, remote broadcasts, and sports. Written with both the director and producer in mind, but particularly relevant for the television director, Directing and Producing for Television gives a comprehensive overview of the facility (studio, control room, and support areas) and details the various jobs and personnel involved in television programs. In-depth coverage of script formats, schedules, and routines, along with a core focus on fundamental principles behind directing for television, make this a complete guide for beginning television directors.

Seducing The Subconscious

Author : Robert Heath
ISBN : 9780470974889
Genre : Psychology
File Size : 32. 70 MB
Format : PDF
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"Seducing the Subconscious reveals how this brave new advertising world works, using illustrative examples of advertising campaigns that have been hugely successful without anyone quite being able to recall what they were trying to communicate"--

Radio Television Daily

Author :
ISBN : IND:30000089289437
Genre : Radio broadcasting
File Size : 75. 72 MB
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Adweek

Author :
ISBN : UCLA:L0089339840
Genre : Advertising
File Size : 48. 91 MB
Format : PDF, Kindle
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Vols. for 1981- include four special directory issues.

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