the ad makers how the best tv commercials are produced

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The Ad Makers

Author : Tom von Logue Newth
ISBN : 9781136017049
Genre : Performing Arts
File Size : 71. 68 MB
Format : PDF, ePub
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The Ad-Makers looks at the cinematic form where commerce and creativity collide most dramatically: the TV commercial. Featuring interviews from top professionals in the field, the book provides the kind of behind-the-scenes expertise that it usually takes a lifetime of professional practice to acquire. Gathered from the disciplines of cinematography, directing, producing, and editing, the filmmakers tell the stories behind the making of some of the world’s top commercials. Each chapter includes an overview of best practice and a host of images—stills from the spots themselves and concept visuals. Exploring the creative process from conception to post-production, The Ad-Makers also covers developments within the industry precipitated by the digital age and the new challenges placed on ad-making by the explosion of social media. With special focus on the shooting and production elements of making a television advert, this book is ideal for all filmmakers who want to build a career in advertising or even feature films. • The stories behind some of the best-known TV commercials, as told by the people who made them • Top producers, designers, storyboarders, directors, editors, and visual effects creatives reveal the secrets of the television advertising industry

The New Icons

Author : Paul Rutherford
ISBN : 0802074286
Genre : Business & Economics
File Size : 88. 5 MB
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Tracing commercials from the late 1940s, when they made their first appearance, to the early 1990s, Rutherford focuses on the shape and character of actual commercials as well as on what we do with them.

Radio Television Daily

Author :
ISBN : IND:30000089289437
Genre : Radio broadcasting
File Size : 26. 43 MB
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Television Radio Age

Author :
ISBN : STANFORD:36105013064394
Genre : Television broadcasting
File Size : 21. 98 MB
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Japan Spotlight

Author :
ISBN : UCSD:31822035853134
Genre : Industries
File Size : 55. 61 MB
Format : PDF, Docs
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Film Scripts

Author : George Garrett
ISBN : 0829022783
Genre : Performing Arts
File Size : 88. 4 MB
Format : PDF, Kindle
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These scripts from 1964-65 movies are presented to aid in understanding filmmaking. The reader/viewer can study the script and "finished" images to compare film script with movie productions.

Still Life With Brook Trout

Author : John Gierach
ISBN : 9781416590392
Genre : Sports & Recreation
File Size : 90. 1 MB
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Brilliant, witty, perceptive essays about fly-fishing, the natural world, and life in general by the acknowledged master of fishing writers. In Still Life with Brook Trout, John Gierach demonstrates once again that fishing, when done right, is as much a philosophical pursuit as a sport. Gierach travels to Wyoming and Maine and points in between, searching out new fly-fishing adventures and savoring familiar waters with old friends. Along the way he meditates on the importance of good guides ("Really, the only thing a psychiatrist can do that a good guide can't is write prescriptions"), the challenge of salmon fishing ("Salmon prowl. If they're not here now, they could be here in half an hour. Or tomorrow. Or next month"), and the zen of fishing alone ("I also enjoy where my mind goes when I'm fishing alone, which is usually nowhere in particular and by a predictable route"). On a more serious note, he ponders the damaging effects of disasters both natural and man-made: drought, wildfires, and the politics of dam-building, among others. Reflecting on a trip to a small creek near his home, Gierach writes, "In my brightest moments, I think slowing down...has opened huge new vistas on my old home water. It's like a friendship that not only lasts, but gets better against the odds." Similarly, Still Life with Brook Trout proves that Gierach, like fly-fishing itself, becomes deeper and richer with time.

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