social media marketing expert advice made easy

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Social Media Marketing

Author : James Stables
ISBN : 178361398X
Genre :
File Size : 53. 9 MB
Format : PDF, ePub, Mobi
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Social Media Marketing is a great guide to the relatively new way of marketing through social media sites such as Twitter and Facebook. You'll learn how to make the most of these sites from step-by-step guides and clear and practical text to create a great strategy suited to your needs.

Social Media Ethics Made Easy

Author : Joseph W. Barnes
ISBN : 1606498525
Genre : Business & Economics
File Size : 50. 73 MB
Format : PDF, Mobi
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Read : 275

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Social Media Ethics Made Easy takes an in-depth look at the risks of social, digital and mobile media marketing without structured policies. Readers will learn what is at stake from the law to their reputation, and what happens if businesses and/or individuals do not disclose relationships or comply with (FTC) Federal Trade Commission regulations. Readers will come to understand what they should do, why, and how they should do it. The issues in this book affect every single business from for-profits, to nonprofits, to government and educational institutions. It also addresses the impact on every single social/digital media participant and why they must learn about these guidelines so they can protect their own personal brand. This book is intended for a broad audience including students and professors in both undergrad and graduate schools, and practicing business executives. The goal is to inform management practice and help current and future business leaders navigate through the ethical laws and compliance issues affecting social, digital and mobile media.

Profitable Social Media Marketing

Author : Tim Kitchen
ISBN : 149281993X
Genre : Business & Economics
File Size : 66. 16 MB
Format : PDF, ePub, Mobi
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The thing that is missing from most books on social media is the ?profitable? bit. Whether it?s building a targeted fanbase, selling more of your products & services or serving customers, every piece of your social media marketing campaign should be making you money. Combining the ?holy grail? marketing principles from some of history?s most successful marketers with the very latest social media strategies gives savvy businesses of all size a chance to ?do? social media in an entirely new way. Gone are the days of hopeful social media. The new era is about testing, measuring and profit. From the psychological triggers that make us buy; employing social proof to stand out; using (and faking) controversy to sell more or just simply demonstrating your true competitive advantage, profitable social media marketing is here.

The Social Media Marketing Book

Author : Dan Zarrella
ISBN : 9781449383107
Genre : Computers
File Size : 54. 5 MB
Format : PDF, Mobi
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Are you looking to take advantage of social media for your business or organization? With easy-to-understand introductions to blogging, forums, opinion and review sites, and social networks such as Twitter, Facebook, and LinkedIn, this book will help you choose the best -- and avoid the worst -- of the social web's unique marketing opportunities. The Social Media Marketing Book guides you through the maze of communities, platforms, and social media tools so you can decide which ones to use, and how to use them most effectively. With an objective approach and clear, straightforward language, Dan Zarrella, aka "The Social Media & Marketing Scientist," shows you how to plan and implement campaigns intelligently, and then measure results and track return on investment. Whether you're a seasoned pro or new to the social web, this book will take you beyond the jargon to social media marketing mastery. Make sense of this complicated environment with the help of screenshots, graphs, and visual explanations Understand the history and culture of each social media type, including features, functionality, and protocols Get clear-cut explanations of the methods you need to trigger viral marketing successes Choose the technologies and marketing tactics most relevant to your campaign goals Learn how to set specific goals for your campaigns and evaluate them according to key performance indicators Praise for The Social Media Marketing Book: "Let Zarrella take you to social-media marketing school. You'll learn more from reading this book than a month of research on the Internet."--Guy Kawasaki, co-founder of Alltop.com "If I could be any other person for a day, it would be Dan Zarella. Either him or Brad Pitt. But Dan's smarter. This book is why I say that."--Chris Brogan, President of New Marketing Labs "This book demonstrates a beginning to the endless possibilities of the Social Web."-- Brian Solis, publisher of leading marketing blog PR 2.0

Social Media Marketing For Dummies

Author : Shiv Singh
ISBN : 9781118236307
Genre : Computers
File Size : 35. 79 MB
Format : PDF, ePub, Mobi
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Get the last word on the most up-to-date social media marketing techniques If you're not tweeting, Facebooking, or blogging by now, your business is getting left behind. Social media marketing is a highly effective way to engage with your customers. It's an easy, inexpensive way to enlarge your audience, add customers, and build your business. This guide provides an indispensable resource for small businesses and start-ups looking for low-cost online marketing strategies, as well as for marketers in larger companies who want to be more involved with social media. Learn which social media sites best fit your business and how to take full advantage of them. Explore the many aspects of social media, including reviewing sites, monitoring competitors, and fitting social into your current marketing plans Launch a campaign, develop a voice, reach your audience on key and niche platforms, and embrace the influencers Identify social media sites that appeal to your target audience and learn which social platform works best for which objectives Learn to monitor results and assess your program's effectiveness This straightforward guide is exactly what busy marketers and entrepreneurs need to help them get up and running!

The Book Marketing Expert

Author : Penny Sansevieri
ISBN : 9781626750258
Genre : Reference
File Size : 48. 27 MB
Format : PDF
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Ready to sell books by the truckload? This marketing book is a compilation of one of the industry's hottest newsletters: The Book Marketing Expert. It's packed with literally thousands of marketing tips, articles, and shortcuts to selling thousands book books! Here's what's inside: Amazon hacks: how to get more out of your Amazon page and sell more books. How to get more reviews for your book. Selling on Pinterest Turning your website into a 24/7 sales machine ...and much, much more!

Social Media Marketing

Author : Dave Evans
ISBN : 9781118240540
Genre : Computers
File Size : 72. 60 MB
Format : PDF, ePub, Docs
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Updated with 100 pages of new content, this edition is better than ever In the newest edition of his top-selling book, social media expert Dave Evans bypasses theory to provide you with practical, hands-on advice on developing, implementing, and measuring social media marketing campaigns. In what can be an overwhelming topic, he demystifies the jargon, dispels the myths, and helps you develop an effective, day-by-day plan. Revised and updated with more than 100 pages of new material on all the latest developments, Evans includes new and updated coverage on Facebook, Twitter, and Google+; the latest on listening and analytics platforms; how to incorporate mobile and location-based services like Foursquare and Gowalla into your plan; and more. Helps marketers, advertisers, and small business owners quickly develop effective, practical approaches to social media marketing campaigns Highlights the latest you should know about Facebook, Twitter, and Google+; as well as mobile- and location-based services such as Foursquare and Gowalla Shows you how to track and measure results and integrate that information into your overall marketing plan Features case studies, step-by-step instructions, and hands-on tutorials If you've been seeking ways to break down social media marketing into tasks you can handle and campaigns that deliver, this is the book you need.

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