social business by design transformative social media strategies for the connected company

Download Book Social Business By Design Transformative Social Media Strategies For The Connected Company in PDF format. You can Read Online Social Business By Design Transformative Social Media Strategies For The Connected Company here in PDF, EPUB, Mobi or Docx formats.

Social Business By Design

Author : Dion Hinchcliffe
ISBN : 9781118273210
Genre : Business & Economics
File Size : 50. 71 MB
Format : PDF
Download : 241
Read : 359

Download Now Read Online


"How to rethink modern organizations for the social media eraSocial Business by Design begins by exploring how the social, cultural, and technological trends provoked by the social media explosion are transforming the business environment. From this big picture view, the book then steps down to closely analyze the various tools of social media strategy: social media marketing, social product development, crowdsourcing, social customer research management, and more. The author then shows how to choose and implement a social business strategy and reveals the exact playbook to maximize its impact. These strategies are grounded in real-world examples from high-profile organizations such as Accenture, Best Buy, DIA, GEICO, ING, LG, Missile Defense Agency, Gucci, World Bank, and IBM.Social Business by Design draws on the rich unique set of assets of the Dachis Group. With a leading consulting business for numerous senior executive clients in Fortune 500 and Global 2000 companies, Dachis uses its "front row" seat in the industry to complete research work with large enterprises in their industry-leading Social Business Council. The books combines compelling explanation, hard-hitting research, and strategic recommendation, very much in line with the way Dachis practices"--

Social Business By Design

Author : Dion Hinchcliffe
ISBN : 9781118283622
Genre : Business & Economics
File Size : 76. 22 MB
Format : PDF, ePub, Mobi
Download : 782
Read : 465

Download Now Read Online


From the Dachis Group—the global leader in social business—comes the groundbreaking book on transformative social business strategies. Social Business By Design is the definitive management book on how to rethink the modern organization in the social media era. Based on their research and work through the Dachis Group, thought leaders Dion Hinchcliffe and Peter Kim deftly explore how the social, cultural, and technological trends provoked by the social media explosion are transforming the business environment. Designed as both a strategic overview and a hands-on resource, Social Business By Design clearly shows how to choose and implement a social business strategy and maximize its impact. Explains the mechanisms, applications, and advantages of a strategic array of social media topics, including social media marketing, social product development, crowdsourcing, social supply chains, social customer relationship management, and more Features examples from high-profile companies such as SAP, Procter & Gamble, MillerCoors, Bloomberg, HBO, Ford, and IBM who have implemented social business strategies Draws on the extensive research and expertise of the Dachis Group, which has helped numerous Fortune 500 clients plan, build, and activate effective social business solutions Containing actionable, high-impact techniques that save time and the bottom line, Social Business By Design will transform any organization's strategy to ensure success and avoid disruption in a fast-moving world.

Social Business By Design

Author : Dion Hinchcliffe
ISBN : 9781118286135
Genre : Business & Economics
File Size : 31. 39 MB
Format : PDF, ePub, Mobi
Download : 740
Read : 423

Download Now Read Online



The Social Organization

Author : Anthony Bradley
ISBN : 9781422142370
Genre : Business & Economics
File Size : 33. 95 MB
Format : PDF, Mobi
Download : 659
Read : 935

Download Now Read Online


As a leader, it's your job to extract maximum talent, energy, knowledge, and innovation from your customers and employees. But how? In The Social Organization, two of Gartner's lead analysts strongly advocate exploiting social technology. The authors share insights from their study of successes and failures at more than four hundred organizations that have used social technologies to foster—and capitalize on—customers’ and employees’ collective efforts. But the new social technology landscape isn’t about the technology. It’s about building communities, fostering new ways of collaborating, and guiding these efforts to achieve a purpose. To that end, the authors identify the core disciplines managers must master to translate community collaboration into otherwise impossible results: • Vision: defining a compelling vision of progress toward a highly collaborative organization. • Strategy: taking community collaboration from risky and random success to measurable business value. • Purpose: rallying people around a clear purpose, not just providing technology. • Launch: creating a collaborative environment and gaining adoption. • Guide: participating in and influencing communities without stifling collaboration. • Adapt: responding creatively to change in order to better support community collaboration. The Social Organization highlights the benefits and challenges of using social technology to tap the power of people, revealing what managers must do to make collaboration a source of enduring competitive advantage.

The Connected Company

Author : Dave Gray
ISBN : 9781449336653
Genre : Business & Economics
File Size : 73. 97 MB
Format : PDF, Kindle
Download : 730
Read : 622

Download Now Read Online


The future of work is already here. Customers are adopting disruptive technologies faster than your company can adapt. When your customers are delighted, they can amplify your message in ways that were never before possible. But when your company’s performance runs short of what you’ve promised, customers can seize control of your brand message, spreading their disappointment and frustration faster than you can keep up. To keep pace with today’s connected customers, your company must become a connected company. That means deeply engaging with workers, partners, and customers, changing how work is done, how you measure success, and how performance is rewarded. It requires a new way of thinking about your company: less like a machine to be controlled, and more like a complex, dynamic system that can learn and adapt over time. Connected companies have the advantage, because they learn and move faster than their competitors. While others work in isolation, they link into rich networks of possibility and expand their influence. Connected companies around the world are aggressively acquiring customers and disrupting the competition. In The Connected Company, we examine what they’re doing, how they’re doing it, and why it works. And we show you how your company can use the same principles to adapt—and thrive—in today’s ever-changing global marketplace.

The Collaborative Organization A Strategic Guide To Solving Your Internal Business Challenges Using Emerging Social And Collaborative Tools

Author : Jacob Morgan
ISBN : 9780071782319
Genre : Business & Economics
File Size : 77. 9 MB
Format : PDF, ePub, Mobi
Download : 306
Read : 164

Download Now Read Online


Solve business problems, uncover new opportunities, and ignite innovation using the newest collaborative technologies The Collaborative Organization gives you a strategic approach to building, implementing, and using social and collaborative technologies—such as those created by Jive and Yammer—to create innovative products, solve business problems, and create new processes that will foster lasting success and growth. Jacob Morgan is the principal and cofounder of Chess Media Group, which helps organizations understand how to use social and collaborative tools to solve business problems.

Get Bold

Author : Sandy Carter
ISBN : 9780132618311
Genre : Business & Economics
File Size : 62. 21 MB
Format : PDF, Kindle
Download : 616
Read : 789

Download Now Read Online


A systematic approach to creating and implementing winning social media strategies worldwide - from renowned expert and IBM VP Sandy Carter • •A specific, detailed, patented framework for driving more business value from social media on every continent, in any marketplace. •By an award-winning social media evangelist who has helped make social media work in 60+ countries. •Includes case studies and lessons learned from multiple business segments. •Links with IBM's new, high-profile 'Social Business' initiative. Get Bold offers the most systematic approach to creating a worldwide social media strategy that delivers maximum business value. Drawing on her unsurpassed social media experience in 60 countries, IBM Vice President Sandy Carter details a six-step 'A.G.E.N.D.A.' for integrating social media into any marketing strategy, and building a true 'social business.' Using practical examples and case studies, Carter shows how to: • •Align organizational goals and culture. •Gain friends through social trust. •Engage through experiences. •Network your business processes. •Design for PR recovery. •Analyze your data Get Bold helps you customize social media strategies to reflect the needs and preferences of customers in diverse regions and industries, as well as specific 'lessons learned' about your sectors and markets. Carter doesn't just offer a unique global perspective on social media: she provides 'patterns of success' that help you accelerate strategy formulation for your business. You'll find specific guidance for addressing a wide spectrum of challenges, from reducing cost and increasing revenue to building personalized and consistent interactions across customer touchpoints.

Top Download:

New Books