second that emotion how decisions trends movements are shaped

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Second That Emotion

Author : Jeremy D. Holden
ISBN : 9781616146658
Genre : Psychology
File Size : 78. 20 MB
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An advertising and communications expert traces the fascinating process whereby a passion for an idea, a politician, a celebrity, or a brand gives rise to a set of illogical beliefs that becomes the basis for a powerful movement. Conventional wisdom has it that spin doctors and Madison Avenue are responsible for manipulating our thoughts, causing us to endorse ideas or buy products that we would otherwise reject outright. Holden shows that while advertising and propaganda can provide a spark and social media provides the kindling, individuals create consumer, political, and cultural trends based, more often than not, on thinking that they know logically to be flawed. For businesspeople who want to see their company or brand break through, this book is both essential and entertaining reading. For the rest of us, the author provides a window into our decision-making processes, and how emotion-based illogical leaps drive our support for movements, whether they are political, commercial, or related to popular culture. From the Hardcover edition.

Changing Contours Of Work

Author : Stephen Sweet
ISBN : 9781483358260
Genre : Social Science
File Size : 85. 40 MB
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In the Third Edition of Changing Contours of Work: Jobs and Opportunities in the New Economy, Stephen Sweet and Peter Meiksins once again provide a rich analysis of the American workplace in the larger context of an integrated global economy. Through engaging vignettes and rich data, this text frames the development of jobs and employment opportunities in an international comparative perspective, revealing the historical transformations of work (the “old economy” and the “new economy”) and identifying the profound effects that these changes have had on lives, jobs, and life chances. The text examines the many complexities of race, class, and gender inequalities in the modern-day workplace, and details the consequences of job insecurity and work schedules mismatched to family needs. Throughout the text, strategic recommendations are offered to improve the new economy.

The Feminine Mystique 50th Anniversary Edition

Author : Betty Friedan
ISBN : 9780393239188
Genre : Social Science
File Size : 25. 91 MB
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“If you’ve never read it, read it now.”—Arianna Huffington, O, The Oprah Magazine Landmark, groundbreaking, classic—these adjectives barely do justice to the pioneering vision and lasting impact of The Feminine Mystique. Published in 1963, it gave a pitch-perfect description of “the problem that has no name”: the insidious beliefs and institutions that undermined women’s confidence in their intellectual capabilities and kept them in the home. Writing in a time when the average woman first married in her teens and 60 percent of women students dropped out of college to marry, Betty Friedan captured the frustrations and thwarted ambitions of a generation and showed women how they could reclaim their lives. Part social chronicle, part manifesto, The Feminine Mystique is filled with fascinating anecdotes and interviews as well as insights that continue to inspire. This 50th–anniversary edition features an afterword by best-selling author Anna Quindlen as well as a new introduction by Gail Collins.

Biology Annual Report

Author :
ISBN : UCLA:L0084165919
Genre : Biology
File Size : 73. 52 MB
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The Teen Years Explained

Author : Clea McNeely
ISBN : 9780615302461
Genre : Family & Relationships
File Size : 33. 87 MB
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We idealize childhood and demonize adolescence, often viewing the typical teenager as a bundle of problems. Yet according to a new book, The Teen Years Explained: A Guide to Healthy Adolescent Development, by Clea McNeely, MPH, DrPH and Jayne Blanchard, adolescence can be a time of opportunity, not turmoil. By understanding the developmental stages and changes of adolescence, both teens and adults can get the most out of this second decade of life. In plain English, this guide incorporates the latest scientific findings about physical, emotional, cognitive, identity formation, sexual and spiritual development with tips and strategies on how to use this information in real-life situations involving teens. Whether you have five minutes or five hours, you will find something useful in this book. This practical and colorful guide to healthy adolescent development is an essential resource for parents, teens, and all people who work with young people.

Advances In Knowledge Based And Intelligent Information And Engineering Systems

Author : Manuel Graña
ISBN : 9781614991045
Genre : Computers
File Size : 69. 83 MB
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In this 2012 edition of Advances in Knowledge-Based and Intelligent Information and Engineering Systems the latest innovations and advances in Intelligent Systems and related areas are presented by leading experts from all over the world. The 228 papers that are included cover a wide range of topics. One emphasis is on Information Processing, which has become a pervasive phenomenon in our civilization. While the majority of Information Processing is becoming intelligent in a very broad sense, major research in Semantics, Artificial Intelligence and Knowledge Engineering supports the domain specific applications that are becoming more and more present in our everyday living. Ontologies play a major role in the development of Knowledge Engineering in various domains, from Semantic Web down to the design of specific Decision Support Systems. Research on Ontologies and their applications is a highly active front of current Computational Intelligence science that is addressed here. Other subjects in this volume are modern Machine Learning, Lattice Computing and Mathematical Morphology.The wide scope and high quality of these contributions clearly show that knowledge engineering is a continuous living and evolving set of technologies aimed at improving the design and understanding of systems and their relations with humans.

Journal Of Arms Control

Author :
ISBN : STANFORD:36105061598087
Genre : Disarmament
File Size : 77. 93 MB
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