second that emotion how decisions trends movements are shaped

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Second That Emotion

Author : Jeremy D. Holden
ISBN : 9781616146658
Genre : Psychology
File Size : 78. 96 MB
Format : PDF
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An advertising and communications expert traces the fascinating process whereby a passion for an idea, a politician, a celebrity, or a brand gives rise to a set of illogical beliefs that becomes the basis for a powerful movement. Conventional wisdom has it that spin doctors and Madison Avenue are responsible for manipulating our thoughts, causing us to endorse ideas or buy products that we would otherwise reject outright. Holden shows that while advertising and propaganda can provide a spark and social media provides the kindling, individuals create consumer, political, and cultural trends based, more often than not, on thinking that they know logically to be flawed. For businesspeople who want to see their company or brand break through, this book is both essential and entertaining reading. For the rest of us, the author provides a window into our decision-making processes, and how emotion-based illogical leaps drive our support for movements, whether they are political, commercial, or related to popular culture. From the Hardcover edition.

More Damned Lies And Statistics

Author : Joel Best
ISBN : 0520930029
Genre : Social Science
File Size : 21. 14 MB
Format : PDF, Kindle
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In this sequel to the acclaimed Damned Lies and Statistics, which the Boston Globe said "deserves a place next to the dictionary on every school, media, and home-office desk," Joel Best continues his straightforward, lively, and humorous account of how statistics are produced, used, and misused by everyone from researchers to journalists. Underlining the importance of critical thinking in all matters numerical, Best illustrates his points with examples of good and bad statistics about such contemporary concerns as school shootings, fatal hospital errors, bullying, teen suicides, deaths at the World Trade Center, college ratings, the risks of divorce, racial profiling, and fatalities caused by falling coconuts. More Damned Lies and Statistics encourages all of us to think in a more sophisticated and skeptical manner about how statistics are used to promote causes, create fear, and advance particular points of view. Best identifies different sorts of numbers that shape how we think about public issues: missing numbers are relevant but overlooked; confusing numbers bewilder when they should inform; scary numbers play to our fears about the present and the future; authoritative numbers demand respect they don’t deserve; magical numbers promise unrealistic, simple solutions to complex problems; and contentious numbers become the focus of data duels and stat wars. The author's use of pertinent, socially important examples documents the life-altering consequences of understanding or misunderstanding statistical information. He demystifies statistical measures by explaining in straightforward prose how decisions are made about what to count and what not to count, what assumptions get made, and which figures are brought to our attention. Best identifies different sorts of numbers that shape how we think about public issues. Entertaining, enlightening, and very timely, this book offers a basis for critical thinking about the numbers we encounter and a reminder that when it comes to the news, people count—in more ways than one.

Organizational Survival Profitable Strategies For A Sustainable Future

Author : Gregory Balestrero
ISBN : 9780071817127
Genre : Business & Economics
File Size : 60. 47 MB
Format : PDF
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BOOST LOYALTY, PROFITABILITY, AND GROWTH WITH A STRATEGY OF SUSTAINABILITY Organizational Survival provides a rational, research-based approach to creating a durable business strategy designed to meet the needs of today's customers and position an organization to outperform while positively impacting society, the environment, community, and the bottom line. Balestrero and Udo present an airtight argument for sustainability being essential to any business strategy going forward. Illustrating how successful companies around the globe are already deliberately changing--including Coca-Cola, BMW, BASF, and Walmart--the authors take you step-by-step through the processes of developing a new strategy, or altering an existing one, to integrate sustainability into core business goals. Organizational Survival provides the tools needed to apply risk management, scenario planning, and due diligence to sustainability initiatives via their innovative SEEE model framework--developed in conjunction with International Institute for Learning, Inc.--which encompasses the social, economic, environmental, and ethical factors of strategic change. Learn to build adaptive foresight and steer the future of your company based on: SOCIAL COMMITMENT: Integrate individual and community stakeholder interests into your strategy and align them with your company's values ECONOMIC COMMITMENT: Develop a business model that will generate profits through sustainability ENVIRONMENTAL COMMITMENT: Honestly assess the company's impact on the environment and take requisite action ETHICAL COMMITMENT: Build trust among all stakeholders through openness, transparency, and accountability Embrace the changes businesses are facing, and implement a strategy now that will meet market demand and ensure your Organizational Survival. PRAISE FOR ORGANIZATIONAL SURVIVAL: "Fine book! What I find most impressive is the authors' success at achieving balance: Neither simply optimistic nor pessimistic, they offer grounds for hope. The book balances the need for sustainability with opportunities for its achievement. Well researched, their stories and their data come from both the developed and the developing world. The book is both deeply principled and highly pragmatic." -- Jay Ogilvy, Dean and Chief Academic Officer, Presidio School of Management "There's no shortage of corporate sustainability books or leaders. The rarity is corporate sustainability books by leaders: people who truly understand the institutional dynamics that get in the way of change, and that can be harnessed to make change happen. Greg Balestrero and Nathalie Udo plug this gap admirably in Organizational Survival." -- Storm Cunningham, author of The Restoration Economy and reWealth "Organizational Survival is a comprehensive approach to supporting and leading change within an organization. The practical insights, in-depth research, and business cases the authors present provide a valuable perspective on the business need for sustainability, as well as the practical assessment model and framework needed to successfully implement sustainability/Corporate Social Responsibility within an organization." -- Lisa Shambro, Executive Director, Foundation for Strategic Sourcing "Far more than a compelling case for change, Organizational Survival is a step-by-step road map for how to transform your corporate destiny and build a sustainable future for all." -- Simon Mainwaring, author of the New York Times bestseller We First: How Brands and Consumers Use Social Media to Build a Better World

The Feminine Mystique 50th Anniversary Edition

Author : Betty Friedan
ISBN : 9780393239188
Genre : Social Science
File Size : 25. 80 MB
Format : PDF, ePub, Mobi
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“If you’ve never read it, read it now.”—Arianna Huffington, O, The Oprah Magazine Landmark, groundbreaking, classic—these adjectives barely do justice to the pioneering vision and lasting impact of The Feminine Mystique. Published in 1963, it gave a pitch-perfect description of “the problem that has no name”: the insidious beliefs and institutions that undermined women’s confidence in their intellectual capabilities and kept them in the home. Writing in a time when the average woman first married in her teens and 60 percent of women students dropped out of college to marry, Betty Friedan captured the frustrations and thwarted ambitions of a generation and showed women how they could reclaim their lives. Part social chronicle, part manifesto, The Feminine Mystique is filled with fascinating anecdotes and interviews as well as insights that continue to inspire. This 50th–anniversary edition features an afterword by best-selling author Anna Quindlen as well as a new introduction by Gail Collins.

Biology Annual Report

Author :
ISBN : UCLA:L0084165919
Genre : Biology
File Size : 60. 86 MB
Format : PDF, ePub
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Stores

Author :
ISBN : UOM:35128000759215
Genre : Retail trade
File Size : 68. 98 MB
Format : PDF, ePub, Docs
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Annual Top 100 Retailers survey lists the nation's biggest retail companies.

What We Know About Emotional Intelligence

Author : Moshe Zeidner
ISBN : 9780262291613
Genre : Psychology
File Size : 71. 21 MB
Format : PDF, Docs
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Emotional intelligence (or EI)--the ability to perceive, regulate, and communicate emotions, to understand emotions in ourselves and others--has been the subject of best-selling books, magazine cover stories, and countless media mentions. It has been touted as a solution for problems ranging from relationship issues to the inadequacies of local schools. But the media hype has far outpaced the scientific research on emotional intelligence. In What We Know about Emotional Intelligence, three experts who are actively involved in research into EI offer a state-of-the-art account of EI in theory and practice. They tell us what we know about EI based not on anecdote or wishful thinking but on science. What We Know about Emotional Intelligence looks at current knowledge about EI with the goal of translating it into practical recommendations in work, school, social, and psychological contexts.

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