media today mass communication in a converging world 5th edition

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Media Today

Author : Joseph Turow
ISBN : 9781136278976
Genre : Business & Economics
File Size : 39. 32 MB
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Media Today uses convergence as a lens that puts students at the center of the profound changes in the 21st century media world. Through the convergence lens they learn to think critically about the role of media today and what these changes mean for their lives presently and in the future. The book's media systems approach helps students to look carefully at how media is created, distributed, and exhibited in the new world that the digital revolution has created. In this way, Media Today goes beyond the traditional mass communication textbook's focus on consuming media, to give students an in.

Media Today

Author : Joseph Turow
ISBN : 9781136278969
Genre : Social Science
File Size : 57. 49 MB
Format : PDF, Mobi
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"Turow’s Media Today: Mass Communication in a Converging World, now in its fifth edition, chooses [a] cutting-edge option. This is a student-friendly publication, offering aids such as definitions of key terms, colourful infographics, case studies and end-of-chapter review questions. There’s a companion website, too, and a password-protected website for instructors."—Philip Kemp, Times Higher Education Media Today uses convergence as a lens that puts students at the center of the profound changes in the 21st century media world. Through the convergence lens they learn to think critically about the role of media today and what these changes mean for their lives presently and in the future. The book’s media systems approach helps students to look carefully at how media is created, distributed, and exhibited in the new world that the digital revolution has created. In this way, Media Today goes beyond the traditional mass communication textbook’s focus on consuming media, to give students an insider’s perspective on how media businesses operate. How exactly does Google profit from web searches? What will a magazine look like five years from now? Informative and engaging, Media Today, Fifth Edition, is characterized by its focus on: Convergence: In addition to separate chapters on the Internet and the Video Games industry, coverage of convergence and its impact is incorporated into every chapter. Consumer Education: Media Literacy questions ask students to consider their roles as a media consumer and potential media creator. Comprehensive Media Industry Coverage: Historical timelines in the print book and on the companion website track the development of each media industry, giving students an overview of a particular industry at a glance. Contemporary, Student-friendly Examples: New culture and media boxes help students think about the impact of media industries on their own lives and globally. Joseph Turow—who has been teaching Intro to Mass Communication for well over a decade—demonstrates the many ways that media convergence and the pervasiveness of the Internet have blurred distinctions between and among various media. From newspapers to video games or social networking to mobile platforms, Media Today prepares students to live in the digital world of media.

Media Today

Author : Joseph Turow
ISBN : 9780203895344
Genre : Language Arts & Disciplines
File Size : 52. 22 MB
Format : PDF, Docs
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Media Today puts mass communication students at the center of the profound changes in the twenty-first century media world – from digital convergence to media ownership – and gives them the skills to think critically about what these changes mean for the role of media in their lives. Comprehensive and engaging, Media Today features: an interactive companion website featuring a full range of instructor and student materials including study podcasts at www.routledge.com/textbooks/mediatoday a three-pronged media systems approach focused on media literacy, convergence, and emerging trends in today's media culture up-to-date coverage of the latest political, economic, technological, and cultural issues affecting media industries exciting new resources including an enclosed free DVD with media examples. Completely revised with updated examples, case studies, and media resources, the third edition of this innovative mass communication textbook is built upon a media systems approach that gives students an insider's perspective on how mass media industries operate. By making students more knowledgeable about the influences that guide media organizations, Media Today builds media literacy skills to make students sensitive to ways of seeing media content as a means of learning about culture. Joseph Turow emphasizes throughout the many ways in which media convergence has blurred distinctions between and among various media. Each chapter of Media Today will: guide students through the essential history of media industries examines the current forces shaping their creation, distribution and exhibition explores the impact of emerging trends in media and society from globalization to social networking to video games. Media Today is designed to be used independently, but can also be used with the supplemental textbook edited by Brooke Erin Duffy and Joseph Turow, Key Readings in Media Today.

Converging Media

Author : Shawn McIntosh
ISBN : 0190271515
Genre : Digital media
File Size : 29. 8 MB
Format : PDF, Kindle
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Placing convergence at the center of the discussion, this text uses the technologies we employ every day to explain our current media environment, and to project where we might be headed. Rather than discussing each media industry in isolation, Converging Media shows how each branch of media -print, visual, and audio - relates to and influences the others.

The Law Of Journalism And Mass Communication

Author : Robert Trager
ISBN : 9781506303437
Genre : Language Arts & Disciplines
File Size : 78. 95 MB
Format : PDF, ePub
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The Law of Journalism and Mass Communication is the media law text your students will want to read. Esteemed authors Robert Trager, Susan Dente Ross and Amy Reynolds tailor this text to the needs of future journalists and media professionals. They provide a current and comprehensive survey of media law and its effects on mass communication complete with real-world, landmark court rulings in context, scenarios from significant cases, cutting-edge research, photographs and feature boxes that offer snapshots of media law in practice to spark classroom discussion and encourage critical thinking. This thoroughly revised Fifth Edition includes a sharp focus on how the law applies to newsgathering and dissemination in the digital age. It offers new social media law boxes, new case excerpts and new features to keep students abreast of the latest developments in the law and its application.

Mass Communication

Author : Ralph E. Hanson
ISBN : 9781506358574
Genre : Language Arts & Disciplines
File Size : 50. 86 MB
Format : PDF
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Transform your students into smart, savvy consumers of the media. Mass Communication: Living in a Media World (Ralph E. Hanson) provides students with comprehensive yet concise coverage of all aspects of mass media, along with insightful analysis, robust pedagogy, and fun, conversational writing. In every chapter of this bestselling text, students will explore the latest developments and current events that are rapidly changing the media landscape. This newly revised Sixth Edition is packed with contemporary examples, engaging infographics, and compelling stories about the ways mass media shape our lives. From start to finish, students will learn the media literacy principles and critical thinking skills they need to become savvy media consumers.

Writing On The Wall

Author : Tom Standage
ISBN : 9781408842072
Genre : Business & Economics
File Size : 45. 11 MB
Format : PDF, Mobi
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Today we are endlessly connected: constantly tweeting, texting or e-mailing. This may seem unprecedented, yet it is not. Throughout history, information has been spread through social networks, with far-reaching social and political effects. Writing on the Wall reveals how an elaborate network of letter exchanges forewarned of power shifts in Cicero's Rome, while the torrent of tracts circulating in sixteenth-century Germany triggered the Reformation. Standage traces the story of the rise, fall and rebirth of social media over the past 2,000 years offering an illuminating perspective on the history of media, and revealing that social networks do not merely connect us today ? they also link us to the past.

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