marketing research with ibm spss statistics

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Marketing Research With Ibm Spss Statistics

Author : Karine Charry
ISBN : 9781315525525
Genre : Business & Economics
File Size : 53. 6 MB
Format : PDF, Mobi
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Marketing researchers, companies and business schools need to be able to use statistical procedures correctly and accurately interpret the outputs, yet generally these people are scared off by the statistics behind the different analyses procedures, thus they often rely on external sources to come up with profound answers to the proposed research questions. In an accessible and step by step approach, the authors show readers which procedures to use in which particular situation and how to practically execute them using IBM® SPSS Statistics. IBM® is one of the largest statistical software providers world-wide and their IBM® SPSS Statistics software offers a very user-friendly environment. The program uses a simple drag-and-drop menu interface, which is also suitable for non-experienced programmers. It is widely employed in companies and many business schools also use this software package. This straightforward, pragmatic reference manual will help: professional marketers who use statistical procedures in in IBM® SPSS Statistics; undergraduate and postgraduate students where marketing research and research methodology are taught; all researchers analyzing survey-based data in a wide range of frontier domains like psychology, finance, accountancy, negotiation, communication, sociology, criminology, management, information systems, etc. IBM®'s next-generation business analytic solutions help organizations of all sizes make sense of information in the context of their business. You can uncover insights more quickly and easily from all types of data-even big data-and on multiple platforms and devices. And, with self-service and built-in expertise and intelligence, you have the freedom and confidence to make smarter decisions that better address your business imperatives.

A Concise Guide To Market Research

Author : Marko Sarstedt
ISBN : 9783642539657
Genre : Business & Economics
File Size : 21. 63 MB
Format : PDF
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This accessible, practice-oriented and compact text provides a hands-on introduction to market research. Using the market research process as a framework, it explains how to collect and describe data and presents the most important and frequently used quantitative analysis techniques, such as ANOVA, regression analysis, factor analysis and cluster analysis. The book describes the theoretical choices a market researcher has to make with regard to each technique, discusses how these are converted into actions in IBM SPSS version 22 and how to interpret the output. Each chapter concludes with a case study that illustrates the process using real-world data. A comprehensive Web appendix includes additional analysis techniques, datasets, video files and case studies. Tags in the text allow readers to quickly access Web content with their mobile device. The new edition features: Stronger emphasis on the gathering and analysis of secondary data (e.g., internet and social networking data) New material on data description (e.g., outlier detection and missing value analysis) Improved use of educational elements such as learning objectives, keywords, self-assessment tests, case studies, and much more Streamlined and simplified coverage of the data analysis techniques with more rules-of-thumb Uses IBM SPSS version 22

Ibm Spss Statistics 19 Made Simple

Author : Colin D. Gray
ISBN : 9781848720695
Genre : Computers
File Size : 50. 27 MB
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This new edition of one of the most widely read textbooks in its field introduces the reader to data analysis with the most powerful and versatile statistical package on the market: IBM SPSS Statistics 19. Each new release of SPSS Statistics features new options and other improvements. There remains a core of fundamental operating principles and techniques which have continued to apply to all releases issued in recent years and have been proved to be worth communicating in a small volume. This practical and informal book combines simplicity and clarity of presentation with a comprehensive treatment of the use of IBM SPSS Statistics 19 for the description, exploration and confirmation of data. As in earlier editions, coverage has been extended to address the issues raised by readers since the previous edition. In this edition, there is an introduction to the Analysis of Covariance (ANCOVA). Each statistical technique is presented in a realistic research context and is fully illustrated with annotated screen shots of SPSS dialog boxes and output. The first chapter sets the scene with a survey of typical research situations, key terms and clear signposts to the location of each technique in the book. It also offers guidance on the choice of statistical techniques, and advice (based on the American Psychological Association's guidelines) on how to report the results of a statistical analysis. The next chapters introduce the reader to the use of SPSS, beginning with the entry, description and exploration of data. There is also a full description of the capabilities of the versatile Chart Builder. Each of the remaining chapters concentrates on one particular kind of research situation and the statistical techniques that are appropriate. In summary, IBM SPSS Statistics 19 Made Simple Gets you started with SPSS. Shows you how to describe and explore a data set with the help of SPSS's extensive graphics and data-handling menus. Helps you to choose appropriate statistical techniques. Warns you of pitfalls arising from the misuse of statistics. Shows you how to report the results of a statistical analysis. Shows you how to use Syntax to implement some useful procedures and operations. Introduces the reader to the analysis of covariance (ANCOVA) Has a comprehensive glossary. Is now presented in an attractive two-colour format. The book's accompanying website contains datasets for the chapters of the book, as well as a large body of exercises (with data sets), and notes on statistical terms. Instructor resources include a PowerPoint lecture course and Multiple-Choice Question tests, which are also available free of charge to lecturers adopting the book and their students. Please visit http://www.psypress.com/spss-made-simple for more details.

Essentials Of Business Research Methods

Author : Joseph F. Hair
ISBN : 9780765630650
Genre : Business & Economics
File Size : 86. 92 MB
Format : PDF, ePub, Docs
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Managers increasingly must make decisions based on almost unlimited information. How can they navigate and organize this vast amount of data? Essentials of Business Research Methods provides research techniques for people who aren't data analysts. The authors offer a straightforward, hands-on approach to the vital managerial process of gathering and using data to make clear business decisions. They include such critical topics as the increasing role of online research, ethical issues, data mining, customer relationship management, and how to conduct information-gathering activities more effectively in a rapidly changing business environment. This is the only such book that includes a chapter on qualitative data analysis, and the coverage of quantitative data analysis is more extensive and much easier to understand than in other works. The book features a realistic continuing case throughout the text that enables students to see how business research information is used in the real world. It includes applied research examples in all chapters, as well as Ethical Dilemma mini - cases, and interactive Internet applications and exercises.

Business Research Methods

Author : S. Sreejesh
ISBN : 9783319005393
Genre : Business & Economics
File Size : 32. 47 MB
Format : PDF
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Since research is best learned by doing, this book emphasizes a hands-on, do-it yourself approach. The readers have many opportunities to see how business researches affect and support management decision. The book used a case study approach for all the chapters with interactive videos. The book gave emphasis to quantitative data analysis using a software program, IBM SPSS 20.0. The data analysis chapters illustrate in detail each step in running the software programs. The software programs files are provided for all data sets: outputs, demonstration movies, and screen captures are on the Website. This book provides students most extensive help available to learn quantitative data analysis using SPSS. Thus, the authors prepared this textbook and all the additional materials to help the students to understand the functional principles of business research and how to apply them in real-life situations.

An Introduction To Secondary Data Analysis With Ibm Spss Statistics

Author : John MacInnes
ISBN : 9781473987715
Genre : Social Science
File Size : 61. 98 MB
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Many professional, high-quality surveys collect data on people's behaviour, experiences, lifestyles and attitudes. The data they produce is more accessible than ever before. This book provides students with a comprehensive introduction to using this data, as well as transactional data and big data sources, in their own research projects. Here you will find all you need to know about locating, accessing, preparing and analysing secondary data, along with step-by-step instructions for using IBM SPSS Statistics. You will learn how to: Create a robust research question and design that suits secondary analysis Locate, access and explore data online Understand data documentation Check and 'clean' secondary data Manage and analyse your data to produce meaningful results Replicate analyses of data in published articles and books Using case studies and video animations to illustrate each step of your research, this book provides you with the quantitative analysis skills you'll need to pass your course, complete your research project and compete in the job market. Exercises throughout the book and on the book's companion website give you an opportunity to practice, check your understanding and work hands on with real data as you're learning.

Marketing Research

Author : Carl D. McDaniel
ISBN : 0470414367
Genre : Marketing research
File Size : 40. 41 MB
Format : PDF, ePub
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Real Data, Real People, Real Research. In the Eight Edition of Marketing Research, McDaniel and Gates continue to share their real–life experiences from the industry to teach students how to make critical business decisions through the study of market research. The authors’ practical approach and emphasis on being “real” has made this one of the world’s leading marketing research texts. Like no other, this text prepares students by introducing actual data samples, marketing research professionals, and real–world case problems. Filled with engaging, current examples drawn from the authors′ ongoing involvement in the field, this comprehensive text teaches students how to become effective consumers of market research.

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