marketing espionage how to spy on yourself your prospects and your competitors to dominate online

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The Findability Formula

Author : Heather F. Lutze
ISBN : 0470445645
Genre : Business & Economics
File Size : 88. 22 MB
Format : PDF
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To be successful in business you must be able to attract the right clients and persuade them to buy. However, on the internet, people only see what the search engines direct them to and the competition for those top spots is fierce. So how do you ensure that your business is front-and-center when prospects are searching for solutions? The answer is The Findability Formula. The Findability Formula is for anyone who wants to improve results from Internet marketing. The book is specifically written for business owners who are frustrated with a website that is not showing up in search results and not generating business. The Findability Formula will help readers understand how prospects and customers search for products and services on the Internet, and will show them, step-by-step, how to optimize their findability. The book will be a non-technical guide to effectively building and implementing, from the ground up, an Internet search marketing program that gets results. The reader will learn how paid search works, and how paid and organic search can work together to create optimum web visibility and reduce paid search costs over time. The basic message of the book is that there is a formula for findability and for converting prospects to purchasers. Readers' Benefits from The Findability Formula: * A complete step-by-step approach to search engine marketing applicable to any product or service, The Findability Formula will include easy-to-follow instruction from chapter to chapter as well as launch checklists in the appendix. * The most up-to-date search research and statistics available, including uncommon ways to connect with your online buyer. * Shows the reader how to avoid common search marketing mistakes that cost big money. How to not be bullied and take control of in-house e-commerce department strategies and SEM agencies. * A small company can compete successfully in search with larger, well-established competitors. How to work smarter to get even better search engine "findability". * Maximizes the reader's investment. The reader won't waste money by needlessly paying for "clicks" from customers who have no intention of buying. The investment in this book will be repaid thousands of times over. * Saves time, money and energy in creating in-house search marketing programs and properly tracking results by keyword. Negates the need to hire outside SEM agencies

Ultimate Spy

Author : H Keith Melton
ISBN : 9780756668181
Genre : History
File Size : 70. 20 MB
Format : PDF, Kindle
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Ultimate Spy Enhanced provides a unique opportunity to enter the secret world of espionage, revealing the stories of famous spies, recounting tales of famous spy operations, and showing an amazing range of spy paraphernalia. Throughout history, espionage has been used as a means of trying to gain advantage over the enemy. Ultimate Spy Enhanced outlines the early history of espionage. It then goes to examine key spying operations during the American Civil War, through both World Wars and the Cold War, up to the present day. This expanded edition includes a new section that looks in detail at post-Cold War spying activities, bringing the reader up to date with the rapidly evolving high-technology world of spying. Over the years, the author of Ultimate Spy Enhanced has amassed an incredible collection of spy devices, including concealed cameras, lock picks, suitcase radio, and assassination devices, many hundreds of which were shown for the first time in the original edition. For this new edition, a large number of new items are included, many never seen by the public before. They include laser listening devices, miniature satellite transmitters, new microdot cameras, and various spy cameras hidden in everyday objects, such as pens and key chains. Ultimate Spy Enhanced also includes information on how spies are chosen and recruited, the training they receive, and the tricks of the trade. A glossary explains abbreviations of important intelligence and security organizations and defines many common terms used in espionage.

No Logo

Author : Naomi Klein
ISBN : 1429956496
Genre : Business & Economics
File Size : 21. 61 MB
Format : PDF, ePub, Docs
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NO LOGO was an international bestseller and "a movement bible" (The New York Times). Naomi Klein's second book, The Shock Doctrine, was hailed as a "master narrative of our time," and has over a million copies in print worldwide. In the last decade, No Logo has become an international phenomenon and a cultural manifesto for the critics of unfettered capitalism worldwide. As America faces a second economic depression, Klein's analysis of our corporate and branded world is as timely and powerful as ever. Equal parts cultural analysis, political manifesto, mall-rat memoir, and journalistic exposé, No Logo is the first book to put the new resistance into pop-historical and clear economic perspective. Naomi Klein tells a story of rebellion and self-determination in the face of our new branded world.

Hacker Hoaxer Whistleblower Spy

Author : Gabriella Coleman
ISBN : 9781781685846
Genre : Political Science
File Size : 28. 9 MB
Format : PDF, Kindle
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Here is the ultimate book on the worldwide movement of hackers, pranksters, and activists that operates under the non-name Anonymous, by the writer the Huffington Post says “knows all of Anonymous’ deepest, darkest secrets.” Half a dozen years ago, anthropologist Gabriella Coleman set out to study the rise of this global phenomenon just as some of its members were turning to political protest and dangerous disruption (before Anonymous shot to fame as a key player in the battles over WikiLeaks, the Arab Spring, and Occupy Wall Street). She ended up becoming so closely connected to Anonymous that the tricky story of her inside–outside status as Anon confidante, interpreter, and erstwhile mouthpiece forms one of the themes of this witty and entirely engrossing book. The narrative brims with details unearthed from within a notoriously mysterious subculture, whose semi-legendary tricksters—such as Topiary, tflow, Anachaos, and Sabu—emerge as complex, diverse, politically and culturally sophisticated people. Propelled by years of chats and encounters with a multitude of hackers, including imprisoned activist Jeremy Hammond and the double agent who helped put him away, Hector Monsegur, Hacker, Hoaxer, Whistleblower, Spy is filled with insights into the meaning of digital activism and little understood facets of culture in the Internet age, including the history of “trolling,” the ethics and metaphysics of hacking, and the origins and manifold meanings of “the lulz.” From the Hardcover edition.

Sweating Bullets

Author : Robert Gaskins
ISBN : 9780985142421
Genre : Microsoft PowerPoint (Computer file)
File Size : 24. 68 MB
Format : PDF
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The PowerPoint quadranscentennial edition

The 4 Hour Work Week

Author : Timothy Ferriss
ISBN : 9781446490594
Genre : Business & Economics
File Size : 52. 63 MB
Format : PDF, Mobi
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A new, updated and expanded edition of this New York Times bestseller on how to reconstruct your life so it's not all about work Forget the old concept of retirement and the rest of the deferred-life plan - there is no need to wait and every reason not to, especially in unpredictable economic times. Whether your dream is escaping the rat race, experiencing high-end world travel, earning a monthly five-figure income with zero management, or just living more and working less, this book is the blueprint. This step-by step guide to luxury lifestyle design teaches: * How Tim went from $40,000 dollars per year and 80 hours per week to $40,000 per MONTH and 4 hours per week * How to outsource your life to overseas virtual assistants for $5 per hour and do whatever you want * How blue-chip escape artists travel the world without quitting their jobs * How to eliminate 50% of your work in 48 hours using the principles of a forgotten Italian economist * How to trade a long-haul career for short work bursts and frequent 'mini-retirements'. This new updated and expanded edition includes: More than 50 practical tips and case studies from readers (including families) who have doubled their income, overcome common sticking points, and reinvented themselves using the original book as a starting point * Real-world templates you can copy for eliminating email, negotiating with bosses and clients, or getting a private chef for less than £5 a meal * How lifestyle design principles can be suited to unpredictable economic times * The latest tools and tricks, as well as high-tech shortcuts, for living like a diplomat or millionaire without being either.

Acid Dreams

Author : Martin A. Lee
ISBN : 0802196063
Genre : Social Science
File Size : 81. 44 MB
Format : PDF
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Few events have had a more profound impact on the social and cultural upheavals of the Sixties than the psychedelic revolution spawned by the spread of LSD. This book for the first time tells the full and astounding story—part of it hidden till now in secret Government files—of the role the mind-altering drug played in our recent turbulent history and the continuing influence it has on our time. And what a story it is, beginning with LSD’s discovery in 1943 as the most potent drug known to science until it spilled into public view some twenty years later to set the stage for one of the great ideological wars of the decade. In the intervening years the CIA had launched a massive covert research program in the hope that LSD would serve as an espionage weapon, psychiatric pioneers came to believe that acid would shed light on the perplexing problems of mental illness, and a new generation of writers and artists had given birth to the LSD sub-culture. Acid Dreams is a complete social history of the psychedelic counter-culture that burst into full view in the Sixties. With new information obtained through the Freedom of Information Act, the authors reveal how the CIA became obsessed with LSD during the Cold War, fearing the Soviets had designs on it as well. What follows is one of the more bizarre episodes in the covert history of U.S. intelligence as the search for a “truth drug” began to resemble a James Bond scenario in which agents spied on drug-addicted prostitutes through two-way mirrors and countless unwitting citizens received acid with sometimes tragic results. The story took a new turn when Captain Al Hubbard, the first of a series of “Johnny Appleseeds” of acid, began to turn on thousands of scientists, businessmen, church figures, policemen, and others from different walks of life. Timothy Leary, Ken Kesey and his band of Merry Pranksters, Allen Ginsberg and the Beat generation, the Diggers and the Age of Golden Anarchy in Haight-Ashbury, William Mellon Hitchcock, Abbie Hoffman and the Yippies, the Beatles—these are just some of a motley cast of characters who stride through the pages of this compelling chronicle. What impact did the widespread use of LSD have on the anti-war movement of the late Sixties? Acid Dreams traces the way the drug intensified each stage of counter-cultural transition to break the “mind-forged manacles” of a new generation in rebellion. In Acid Dreams, Martin Lee and Bruce Shalin have written the history of a time still only dimly understood. The events they recount and the facts they uncover supply an important missing piece of the puzzle of a crucial decade in our recent past. Praise “Engaging throughout. . . . At once entertaining and disturbing.”—Andrew Weil, M.D., The Nation “Marvelously detailed . . . loaded with startling revelations.”—Los Angeles Daily News “Excellent. . . . Captivating. . . . A generalist’s history that should replace all others.”—San Francisco Chronicle “A landmark contribution to the sociopolitical history of the U.S. . . . Some of the liveliest, most absorbing, best-documented historical analyses to appear in recent years. . . . A seminal contribution to understanding America’s most turbulent modern decade.”—Choice “This funny and irreverent book brings it all back.”—The Washington Post “Recounts some of the most bizarre incidents in the history of U.S. intelligence.”—The Boston Globe “A monumental social history of psychedelia.”—The Village Voice “A blistering exposé of CIA drug experimentation on Americans. It’s all there.”—John Stockwell “Highly readable. . . . Well researched. . . . Filled with entertaining and bizarre episodes.”—The Detroit Free Press “An important study of cultural history. . . . The scholarship is exquisite and the methods sensible.”—Allen Ginsberg “An engrossing account of a period . . . when a tiny psychoactive molecule affected almost every aspect of Western life.”—William S. Burroughs “A missing link, a work of combat history, a devastating combination of facts and poetry that is bound to arouse controversy.”—Paul Krassner “An important historical synthesis of the spread and effects of a drug that served as a central metaphor for an era.”—John Sayles

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