marketing an introduction global edition

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Marketing An Introduction Global Edition

Author : Gary Armstrong
ISBN : 9781292146522
Genre : Business & Economics
File Size : 75. 37 MB
Format : PDF, Kindle
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For undergraduate courses on the Principles of Marketing. An Introduction to the World of Marketing Using a Proven, Practical, and Engaging Approach Marketing: An Introduction shows students how customer value–creating it and capturing it–drives every effective marketing strategy. Using an organization and learning design that includes real-world examples and information that help bring marketing to life, the text gives readers everything they need to know about marketing in an effective and engaging total learning package. The Thirteenth Edition reflects the latest trends in marketing, including new coverage on online, social media, mobile, and other digital technologies, leaving students with a richer understanding of basic marketing concepts, strategies, and practices. MyMarketingLab not included. Students, if MyMarketingLab is a recommended/mandatory component of the course, please ask your instructor for the correct ISBN and course ID. MyMarketingLab should only be purchased when required by an instructor. Instructors, contact your Pearson representative for more information. MyMarketingLab is an online homework, tutorial, and assessment product designed to personalize learning and improve results. With a wide range of interactive, engaging, and assignable activities, students are encouraged to actively learn and retain tough course concepts.

Marketing

Author :
ISBN : 1292146508
Genre :
File Size : 48. 15 MB
Format : PDF, Docs
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Marketing An Introduction

Author : Gary Armstrong
ISBN : 0536128030
Genre : Business & Economics
File Size : 49. 61 MB
Format : PDF, Mobi
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Marketing

Author : Rosalind Masterson
ISBN : 9781446297650
Genre : Business & Economics
File Size : 57. 7 MB
Format : PDF, ePub, Mobi
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*Winners - British Book Design Awards 2014 in the category Best Use of Cross Media* Get access to an interactive eBook* when you buy the paperback (Print paperback version only, ISBN 9781446296424) Watch the video walkthrough to find out how your students can make the best use of the interactive resources that come with the new edition! With each print copy of the new 3rd edition, students receive 12 months FREE access to the interactive eBook* giving them the flexibility to learn how, when and where they want. An individualized code on the inside back cover of each book gives access to an online version of the text on Vitalsource Bookshelf® and allows students to access the book from their computer, tablet, or mobile phone and make notes and highlights which will automatically sync wherever they go. Green coffee cups in the margins link students directly to a wealth of online resources. Click on the links below to see or hear an example: Watch videos to get a better understanding of key concepts and provoke in-class discussion Visit websites and templates to help guide students’ study A dedicated Pinterest page with wealth of topical real world examples of marketing that students can relate to the study A Podcast series where recent graduates and marketing professionals talk about the day-to-day of marketing and specific marketing concepts For those students always on the go, Marketing an Introduction 3rd edition is also supported by MobileStudy – a responsive revision tool which can be accessed on smartphones or tablets allowing students to revise anytime and anywhere that suits their schedule. New to the 3rd edition: Covers topics such as digital marketing, global marketing and marketing ethics Places emphasis on employability and marketing in the workplace to help students prepare themselves for life after university Fun activities for students to try with classmates or during private study to help consolidate what they have learnt (*interactivity only available through Vitalsource eBook)

Marketing An Introduction

Author : Gary Armstrong
ISBN : 9781292017549
Genre : Business & Economics
File Size : 51. 48 MB
Format : PDF
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The third European edition of this classic text has been updated with the latest ideas in marketing and with numerous new European marketing examples and case studies. The authors prompt students to discover the concepts of marketing and translate them into real commercial practice for themselves.

Global Marketing Global Edition

Author : Warren J. Keegan
ISBN : 9781292150772
Genre : Business & Economics
File Size : 79. 15 MB
Format : PDF, ePub, Mobi
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For courses in global marketing. Familiarizes Students with Global Marketing and the Global Business Environment Marking the 20th anniversary of this series of textbooks, this Ninth Edition of Global Marketing builds on the tradition and successes of previous editions. Its environmental and strategic approach outlines the major dimensions of the global business environment. In this edition, as in all previous editions, the authors’ goal has been to write a book that’s authoritative in content yet relaxed and assured in style and tone. Students have consistently praised Global Marketing for its simple, readable language and clarity. The Ninth Edition brings global marketing out of the classroom and into the real world with up-to-date examples of questions, concerns, and crises facing global markets. New cases have been added while others have been revised as the text considers recent geopolitical developments and technological changes affecting global marketing. Personalize Learning with MyMarketingLab MyMarketingLab is an online homework, tutorial, and assessment program designed to work with this text to engage students and improve results. Within its structured environment, students practice what they learn, test their understanding, and pursue a personalized study plan that helps them better absorb course material and understand difficult concepts. MyMarketingLab not included. Students, if MyMarketingLab is a recommended/mandatory component of the course, please ask your instructor for the correct ISBN and course ID. MyMarketingLab should only be purchased when required by an instructor. Instructors, contact your Pearson representative for more information.

An Introduction To Global Financial Markets

Author : Stephen Valdez
ISBN : 9780230364875
Genre : Business & Economics
File Size : 24. 89 MB
Format : PDF, ePub, Docs
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An Introduction to Global Financial Markets describes the financial world in clear, easy to understand terms. The authors provide comprehensive coverage of commercial and investment banking, foreign exchange, money and bond markets, stock markets and derivatives and an up to date analysis of the global financial crisis. Key benefits: • A new chapter on the global financial crisis and banking regulation • Updated coverage of investment banking, hedge funds and private equity • Details of controversial new market instruments: credit default stops and collateralised mortgage obligations • Expanded coverage of emerging markets, including Brazil, Russia, India and China • New companion website featuring PPT slides, interactive revision questions, case studies and exercises, bonus chapters and analytical content An Introduction to Global Financial Markets is recommended for students studying finance and financial institutions, practitioners, and those who require an understanding of the global financial system.

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