marketers ruin everything plus five more things i learned from gary vaynerchuk

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Jab Jab Jab Right Hook

Author : Gary Vaynerchuk
ISBN : 9780062273079
Genre : Business & Economics
File Size : 20. 75 MB
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New York Times bestselling author and social media expert Gary Vaynerchuk shares hard-won advice on how to connect with customers and beat the competition. A mash-up of the best elements of Crush It! and The Thank You Economy with a fresh spin, Jab, Jab, Jab, Right Hook is a blueprint to social media marketing strategies that really works. When managers and marketers outline their social media strategies, they plan for the “right hook”—their next sale or campaign that’s going to knock out the competition. Even companies committed to jabbing—patiently engaging with customers to build the relationships crucial to successful social media campaigns—want to land the punch that will take down their opponent or their customer’s resistance in one blow. Right hooks convert traffic to sales and easily show results. Except when they don’t. Thanks to massive change and proliferation in social media platforms, the winning combination of jabs and right hooks is different now. Vaynerchuk shows that while communication is still key, context matters more than ever. It’s not just about developing high-quality content, but developing high-quality content perfectly adapted to specific social media platforms and mobile devices—content tailor-made for Facebook, Instagram, Pinterest, Twitter, and Tumblr.

Then We Came To The End

Author : Joshua Ferris
ISBN : 9780141917627
Genre : Fiction
File Size : 45. 25 MB
Format : PDF, Kindle
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Joshua Ferris's Then We Came to the End is one of the most acutely observed, dazzling American debuts of recent years. They spend their days - and too many of their nights - at work. Away from friends and family, they share a stretch of stained carpet with a group of strangers they call colleagues. There's Chris Yop, clinging to his ergonomic chair; Lynn Mason, the boss, whose breast cancer everyone pretends not to talk about; Carl Garbedian, secretly taking someone else's medication; Marcia Dwyer, whose hair is stuck in the eighties; and Benny, who's just - well, just Benny. Amidst the boredom, redundancies, water cooler moments, meetings, flirtations and pure rage, life is happening, to their great surprise, all around them. Then We Came to the End is about sitting all morning next to someone you cross the road to avoid at lunch. It's the story of your life and mine. 'Very funny, intense and exhilarating . . . For the first time in fiction, it has truly captured the way we work' The Times 'As dazzling as Franzen's The Corrections and as confident as Tartt's The Secret History . . . Exceptional, very funny' Daily Telegraph 'Slick, sophisticated and very funny, Ferris's cracking debut has modern Everyman fighting for his identity in an increasingly impersonal world' Daily Mail Joshua Ferris was born in Illinois in 1974. He is the author of Then We Came to the End (2007), which was nominated for the National Book Award and longlisted for the Guardian First Book Award, and the highly acclaimedThe Unnamed. In 2010 he was selected for the New Yorker's prestigious '20 under 40' list. To Rise Again at a Decent Hour was longlisted for the Man Booker Prize 2014 and the Dylan Thomas Prize 2014. He lives in New York.

Fit Nurse

Author : Gary Scholar
ISBN : 9781930538948
Genre : Health & Fitness
File Size : 58. 3 MB
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Coverage includes nutrition, exercise, sleep, and stress control.* Nurse specific issues such as how to get back to fitness if you have back pain, food plans specific for nurses' schedules, and how to chart exercise during hectic schedules.* Fun chapter titles such as ICU (Inspired Care for yoU), Starting Your Own Lifestyle Shift, and Staging Your Own Food Shopping Intervention, plus exercises and quizzes help to engage readers.

Extreme Ownership

Author : Jocko Willink
ISBN : 9781466874961
Genre : Business & Economics
File Size : 80. 8 MB
Format : PDF, Kindle
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The #1 New York Times bestseller "An incredible book... you teach guys and gals about leadership and you've helped not only military guys but families." —Megyn Kelly "You show in the book how to motivate... thanks for writing the book Extreme Ownership." —Bill O'Reilly "[Jocko] is the co-author of an incredible new book - which I've been loving. Trust me. Buy it." —Tim Ferriss "This is a life-learning lesson for everyone... the book is awesome." —Sean Hannity Sent to the most violent battlefield in Iraq, Jocko Willink and Leif Babin’s SEAL task unit faced a seemingly impossible mission: help U.S. forces secure Ramadi, a city deemed “all but lost.” In gripping firsthand accounts of heroism, tragic loss, and hard-won victories in SEAL Team Three’s Task Unit Bruiser, they learned that leadership—at every level—is the most important factor in whether a team succeeds or fails.Willink and Babin returned home from deployment and instituted SEAL leadership training that helped forge the next generation of SEAL leaders. After departing the SEAL Teams, they launched Echelon Front, a company that teaches these same leadership principles to businesses and organizations. From promising startups to Fortune 500 companies, Babin and Willink have helped scores of clients across a broad range of industries build their own high-performance teams and dominate their battlefields. Now, detailing the mind-set and principles that enable SEAL units to accomplish the most difficult missions in combat, Extreme Ownership shows how to apply them to any team, family or organization. Each chapter focuses on a specific topic such as Cover and Move, Decentralized Command, and Leading Up the Chain, explaining what they are, why they are important, and how to implement them in any leadership environment. A compelling narrative with powerful instruction and direct application, Extreme Ownership revolutionizes business management and challenges leaders everywhere to fulfill their ultimate purpose: lead and win.

The Thank You Economy

Author : Gary Vaynerchuk
ISBN : 9780062036445
Genre : Business & Economics
File Size : 34. 40 MB
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“Gary Vaynerchuk has seen the future of marketing. The Thank You Economy shows how it's built on both the time-honored techniques of listening to and appreciating customers and newer services like Twitter that allow you to engage directly with customers at unprecedented scale and speed. The book, like Gary, is also a lot of fun and full of passion.” —Dick Costolo, chief executive officer, Twitter Gary Vaynerchuk, the New York Times bestselling author and creator of Wine Library TV, is back with a bold and expansive look at the evolution of today's marketplace, revealing the essential factors defining and driving successful relationships between businesses and consumers. In this groundbreaking follow-up to the bestselling Crush It!, Vaynerchuk—one of Bloomberg Businessweek’s “20 People Every Entrepreneur Should Follow”—looks beyond a numbers-based analysis to explore the value of social interactions in building our economy.

The Score Takes Care Of Itself

Author : Bill Walsh
ISBN : 1101109017
Genre : Business & Economics
File Size : 54. 41 MB
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The last lecture on leadership by the NFL's greatest coach: Bill Walsh Bill Walsh is a towering figure in the history of the NFL. His advanced leadership transformed the San Francisco 49ers from the worst franchise in sports to a legendary dynasty. In the process, he changed the way football is played. Prior to his death, Walsh granted a series of exclusive interviews to bestselling author Steve Jamison. These became his ultimate lecture on leadership. Additional insights and perspective are provided by Hall of Fame quarterback Joe Montana and others. Bill Walsh taught that the requirements of successful leadership are the same whether you run an NFL franchise, a fortune 500 company, or a hardware store with 12 employees. These final words of 'wisdom by Walsh' will inspire, inform, and enlighten leaders in all professions.

Duct Tape Marketing Revised And Updated

Author : John Jantsch
ISBN : 9781418535704
Genre : Business & Economics
File Size : 29. 88 MB
Format : PDF, Mobi
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Is Your Marketing as Simple, Effective, and Affordable as Duct Tape? Let's face it, as a small business owner, you are really in the business of marketing. The problem for most small business owners is that they suffer from "marketing idea of the week" syndrome instead of implementing a systematic approach to the problem of small business marketing. In Duct Tape Marketing, renowned Small Business Marketing guru John Jantsch shows you how to develop and execute a marketing plan that will give your business the life and longevity you knew you could have when you made that decision to go out on your own. CAREFUL! Duct tape is a serious tool... it sticks where you put it. So are the ideas in this book. If you're ready to make a commitment and are willing to make something happen, John's book is a great place to start. ?Seth Godin, author of Purple Cow For all those who wonder why John Jantsch has become the leading advisor and coach to small businesses everywhere, Duct Tape Marketing is the answer. I have never read a business book that is as packed with hands-on, actionable information as this one. There are takeaways in every paragraph, and the success of John's blog is living proof that they work. Duct Tape Marketing should be required reading for anyone who is building a business, or thinking about it. ?Bo Burlingham, editor-at-large, Inc. magazine, and author of Small Giants: Companies That Choose To Be Great Instead of Big Duct Tape Marketing is a worthy addition to the growing library of how-to books on small business marketing?concise, clear, practical, and packed with great ideas to boost your bottom line. ?Bob Bly, author of The White Paper Handbook With the world suffering from depleted reserves of trust, a business that sells plenty of it every day tends to create the most value. The great thing about trust as a product feature is that it delivers exceptional returns. With this book, John Jantsch has zeroed in on exactly what small businesses need to sell every day, every hour. ?Ben McConnell, co-author of Creating Customer Evangelists: How Loyal Customers Become a Volunteer Sales Force John Jantsch has provided small businesses with the perfect perspective for maximizing all marketing activities - offline and on. Jantsch has the plan to help you thrive in the world of business today. Read it, all your competitors will. ?John Battelle, cofounding editor or Wired and author of The Search: How Google and Its Rivals Rewrote the Rules of Business and Transformed Our Culture Duct Tape Marketing is a great read for anyone in business. It has fresh ideas laid out in a practical and useable way. I highly recommend this book for growing any business. ?Dr. Ivan Misner, Founder of BNI and Co-author of the New York Times bestseller, Masters of Networking

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