luxury the chinese way the emergence of a new competitive scenario

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Luxury The Chinese Way

Author : S. Rovai
ISBN : 9781137537751
Genre : Business & Economics
File Size : 54. 2 MB
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China's love for luxury is not a phenomenon brought on by the contemporary luxury market, but has been a part of Chinese culture and history for generations. The Chinese luxury industry is again re-emerging along modern cultural and socio-economic contexts, and is taking the market by storm. Luxury the Chinese Way identifies the main strengths and opportunities associated with the Chinese luxury market, explains the influence of 'Chinese characteristics' on its development and mode of operations, and reflects on the challenges associated with diverse consumption orientations. Using references from the fields and real-life data, this book provides a comprehensive overview on China's innovation in luxury, and is an important contribution to the study of the phenomenon that is the global luxury industry.

Modelling Regional Scenarios For The Enlarged Europe

Author : Roberta Capello
ISBN : 3540747370
Genre : Business & Economics
File Size : 26. 52 MB
Format : PDF
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Tackling the question of what the European territory will look like over the next fifteen years, this volume provides quali-quantitative territorial scenarios for the enlarged Europe, under different assumptions on future globalisation strategies of BRIC (Brazil, Russia, India and China) and East and West European countries. The approach is as neutral as possible vis-à-vis the results, leading to a new forecasting model, the MASST model, built by the authors.

Luxury China

Author : Michel Chevalier
ISBN : 9781118181546
Genre : Business & Economics
File Size : 71. 47 MB
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A guide to reaching and profiting from China's expanding luxury consumer class China's growing consumer base and expanding economy means more disposable income for more Chinese citizens. The Chinese market for luxury goods is expected to expand from $2 billion this year to nearly $12 billion by 2015. Today's biggest global luxury goods retailers expect China to make up a large and ever growing portion of their customers, and those businesses are responding with new stores and investments in China. Luxury China gives readers–particularly professionals in advertising, marketing, and the luxury brands industry–a deep look into the future of the Chinese luxury goods market and shows them how to tap into China's tremendous market potential.

The Bling Dynasty

Author : Erwan Rambourg
ISBN : 9781118969700
Genre : Business & Economics
File Size : 78. 52 MB
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Why the luxury market's fate rests in Chinese wallets The media has negatively focused on the Chinese political administration clamping down on gifting. Observers have come to doubt the strength of Chinese consumption as the key driver for luxury. The Bling Dynasty illustrates how doubts about Chinese consumption are ill-founded and Chinese luxury demand is on the cusp of becoming dominant. This book contains the research and expert views companies need to understand and address the new challenges posed by this dominance. Each chapter brings a different perspective, covering complex aspects of luxury consumption, with illustrations and real-world examples that support the research. Readers will gain insights through interviews with brand executives, retailers, experts, and consumers. As an economic heavyweight, China is fast realizing its role in the luxury market. Chinese consumers should be accounting for more than a third of the global luxury market today, and half, if not more, in ten year's time. The Bling Dynasty runs counter to the conventional wisdom that expanding sectors become more global. Luxury is actually becoming over-dependent on Chinese sales. Readers will: Understand how Western brands developed in Asia and the challenges they are met with, notably ubiquity Learn why Chinese are purchasing luxury items abroad and what it means for the future of the sector Gain insights on why there are no Chinese luxury brands challenging Western models Realize that Chinese consumers are becoming similar to their American peers and that luxury competition goes way beyond pre-conceptions China's big spenders are increasingly mobile and this is affecting key markets. The Bling Dynasty provides new research and a comprehensive look at the booming business of luxury and the Chinese wallet.

Time To Change

Author : Luana Carcano
ISBN : 9788823871991
Genre : Antiques & Collectibles
File Size : 65. 69 MB
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An insight into fine watchmaking that combines scientific rigor with industry expertise. Time to change is the first book to explore in depth the world of fine watchmaking from a 360Ą perspective. The book will help you to gain a comprehensive understanding of the unique rules to succeed in the market and the different values and cultures of fine watchmaking around the globe. Comprehensive and authoritative, it investigates every aspect of fine watchmaking, a core business of hard luxury, including: fine watch as a symbol with multiple meanings; Designing and implementing fine watchmaking strategies; Nurturing your company's profit engine; Learning from emerging, growing and mature markets; Facing upcoming challenges for local marketers and retailers; Fine watchmaking in the post-crisis landscape; Looking ahead to future challeng

The China Factor

Author : Amy Karam
ISBN : 9781119274247
Genre : Business & Economics
File Size : 36. 43 MB
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The Innovation of Globalization – proven strategies to succeed and out-compete emerging competition Does your company know how to compete effectively in the evolving global business arena? What tactics must your company use to overcome price discounting wars that cut into your margins? What are the strategies your new rivals incorporate that may prove more valuable to customers than the superior products you offer? The China Factor equips Western businesses with a practical framework for competing successfully in today’s ever-changing global markets. Written by an expert in competitive strategy and global market expansion, this book is packed with insights gained through first-hand experience leading competitive programs at a high-tech multinational corporation and extensive research. When it comes to globalization, the rules have changed—what was once nice-to-know is now need-to-know, and this book lays it out in a clear, no-nonsense style. Based on cases with over 50 countries, you will learn why a premium product, though domestically successful, may not be well received in foreign markets. You’ll also discover the critical factors that contribute to success in both emerging and established markets. Disruptive competitors are transformed from threats to examples as you learn to recognize opportunities for re-evaluation, and shift your strategy to stay ahead of the curve. The economic rise of China and other new entrants is challenging Western companies in new ways. This book explains why, and provides actionable strategies for success in any market. Grow and maintain an Innovation Advantage using 5 models Learn from disruptors how to win your emerging markets customers Understand the power of politics in business Develop a deeper Culture IQ to expand your customer base Use a 5-part Strategic Framework to formulate new sales tactics You’re already well-aware of the global threat to Western business, and endless analysis only goes so far toward a solution. You need to know how to respond, survive, and thrive, and just how to regain the competitive edge. The truth is that Western companies must change they way they do business, and push innovation beyond the product and into every aspect of every operation – they need to be innovative in how they do business abroad. The China Factor provides a clear action plan, and case studies from global leaders like Cisco, Xiaomi, and Apple with insightful strategies for changing and winning the game. Endorsements “The China Factor is right on the mark. It addresses a real need, one that very few others are tackling—the action that US and other Western-based companies can take in response to the China challenge. Global competitiveness is a huge problem for the West and companies are ill-prepared.The China Factor goes beyond what other books do, providing an important, insightful, and practical prescription on how companies can shift their strategy…” — Ken Wilcox, former CEO and chairman, current Chairman Emeritus, Silicon Valley Bank “The China Factor’s case studies and practical resources make this book a must-read for any corporation that wants to win globally, particularly as innovation is being redefined.” —SIMON KHALAF, SVP, Yahoo Inc. “The China Factor provides a new strategic framework and an essential set of marketing guidelines for Western companies that have to compete or partner with Chinese firms in OECD countries, China or emerging market countries.” —DR. RAYMOND LEVITT, Kumagai Professor of Engineering, and Director, Global Projects Center, Stanford University “High tech companies need to shift their innovation approach when going global and The China Factor is the ultimate guide to sustainable success in Emerging Markets. Innovation does not apply solely to products but also to business strategies, especially when looking at international expansion.” — Jean-Baptiste Su, technology columnist, Forbes “A refreshing handbook for anyone interested in competing in the new global economy.” —CALESTOUS JUMA, Harvard Kennedy School, Professor of the Practice of International Development “This work is a compelling guide into the complexity and the great rewards of doing business in Emerging Markets—and for those who are looking for new growth opportunities for both products as well as services. The China Factor is the ultimate guide into sustainable success in Emerging Markets.” —ANTHONY R. VONSÉE, former Managing Director Sales, Emerging Africa, Cisco Systems “Amy Karam has done the business community a huge favor by making sense of many of the trends which are reshaping the global environment at a breathtaking rate, and then offering her thoughts on how to take advantage of the opportunities.” —BRUCE PICKERING, VP Global Programs, Asia Society, Northern California “In The China Factor, Amy Karam discusses how the way we innovate has changed and evolved. It can no longer be done in isolation but involves going beyond international borders. As she points out, learning about the culture and uniqueness of new markets and tapping into what has worked (and what has not!) in other regions is critical to success.” — Sangeeta Anand, SVP Product Management and Marketing, F5 Networks “I especially liked Karam’s advice on using U.S. Government resources—an often overlooked force multiplier for American businesses, and how best to leverage your own company’s Government Affairs groups to succeed. This is a must-read!” —FRED SCHWIEN, former Executive Secretary of the U.S. Department of Commerce and Boeing Executive “Amy was directly involved in developing a sales strategy customer by customer for several years. She lived and breathed the battle of protecting existing accounts, or winning new accounts with a competitor whose price was a fraction of Cisco’s.” — Tam Dell’ Oro, CEO of Dell’Oro Group “I loved this book. The China Factor will provide you specific guidance and invaluable insights for expanding your business and achieving success globally.” — Nanette J. Bulger, CEO, executive director of the Strategic and Competitive Intelligence Professionals (SCIP) Association “For today’s global strategists, Amy Karam’s book, The China Factor, offers compelling insights into how to effectively win in the 21st century. In addition to the traditional 4 Ps of marketing, she explores a fifth P, the P called politics, which US-based organizations need to recognize, leverage, and occasionally counteract in order to be competitive. The China Factor blazes a new trail for business to follow in striving to achieve global success.” — Dr. Juan P. Montermoso, professor of Practice in Marketing, Leavey School of Business, Santa Clara University “Amy Karam is a visionary writer! As a global mentor, not only am I going to use it myself as a reference, but will also suggest it to start-ups to use it as a guide! She has eloquently highlighted how to harness competition, partnerships and cross-cultural learning to stimulate innovation & business success.” — Hulya Koc, Serial Entrepreneur, Angel Investor & Global Mentor, co-founder of Keiretsu Forum Istanbul Chapter Amy Karam is a highly sought–after speaker, consultant, author, and corporate instructor of Stanford University courses, as well as her own workshops. As a strategy consultant, she equips startups and established corporations to succeed in global markets with actionable strategies and execution plans. She has worked with companies such as Cisco, Apple, Visa, Nationwide, Capital One, AT&T, and Bell.

The New Chinese Traveler

Author : G. Bowerman
ISBN : 9781137397331
Genre : Social Science
File Size : 46. 17 MB
Format : PDF
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This book explains the emerging trends and developments of Chinese outbound travel, alongside the motivations, desires and expectations of Chinese travelers themselves. Packed with interviews, this book will help businesses create products and services that meet the rapidly evolving and diversifying requirements of tech-savvy Chinese travelers.

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