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Author : Michael Evamy
ISBN : 1856698947
Genre : Design
File Size : 39. 49 MB
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Logotype is the definitive modern collection of logotypes, monograms, and other text-based corporate marks. Featuring more than 1,300 international typographic identities, by around 250 design studios, this is an indispensable handbook for every design studio, providing a valuable resource to draw on in branding and corporate identity projects. Retaining the striking black-and-white aesthetic and structure of Logo (also by Michael Evamy) and Symbol, Logotype is an important and essential companion volume.

Marketing Communications

Author : Micael Dahlen
ISBN : 9780470319925
Genre : Business & Economics
File Size : 34. 63 MB
Format : PDF, Kindle
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Marketing Communications: A Brand Narrative Approach is a mainstream, student-driven text which gives prominence to the driving force of all Marketing Communications: the imperative of Branding. The book aims to engage students in an entertaining, informative way, setting the conceptual mechanics of Marketing Communications in a contemporary, dynamic context. It includes key current trends such as: Brand narrative approach - Cases such as Dove, Harley-Davidson, Nike and World of War Craft feature real-life, salient examples which are engaging for students and reflect the growth of co-authored brand ‘stories’ to help build and maintain brands by customer engagement through meaningful dialogues. Media neutral/multi-media approach - This text has a sound exploration of online and offline synergy combining one-message delivery and multi-media exposures, through examples of companies and political campaigns using ‘non-traditional’ media to reach groups not locking into ‘normal channels’. This brand new text features an impressive mixture of real-life brand case studies underpinned with recent academic research and market place dynamics. The format is structured into three sections covering analysis, planning and implementation and control of Marketing Communications. Using full colour examples of brands, and student-friendly diagrams, the book acknowledges that the modern student learns visually as well as through text.

World Of Logotypes

Author : Al Cooper
ISBN : 0910158207
Genre : Logos (Symbols)
File Size : 22. 67 MB
Format : PDF, ePub, Mobi
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Provides a reference to more than three-thousand logotypes representing a wide range of companies and designs


Author : Michael Evamy
ISBN : 1780671806
Genre : Design
File Size : 46. 67 MB
Format : PDF, Mobi
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The next time you are tempted to design a logo, take a look at this book. Chances are, it has already been done. By raising the bar, this wonderful resource will make better designers of all of us." Michael Bierut of Pentagram Design The logo bible, this book provides graphic designers with an indispensable reference source for contemporary logo design. More than 1300 logos are grouped according to their focal form, symbol and graphic associations into 75 categories such as crosses, stars, crowns, animals, people, handwritten, illustrative type, etc. To emphasize the visual form of the logos, they are shown predominantly in black and white. Highlight logos are shown in colour. By sorting a vast, international array of current logotypes – ranging from those of small, design-led businesses to global brands – in this way, the book offers design consultancies a ready resource to draw upon in the research phase of identity projects. Logos are also indexed alphabetically by name of company/designer and by industrial sector, making it easy to piece together a picture of the state of the identity art in any client's marketplace.

Objects And Logotypes

Author : Buzz Spector
ISBN : UOM:39015043225955
Genre : Trademarks
File Size : 44. 28 MB
Format : PDF
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The Code Of Federal Regulations Of The United States Of America

Author :
ISBN : STANFORD:36105063628114
Genre : Administrative law
File Size : 79. 68 MB
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The Code of Federal Regulations is the codification of the general and permanent rules published in the Federal Register by the executive departments and agencies of the Federal Government.

The Genera Of Fishes And A Classification Of Fishes

Author : David Starr Jordan
ISBN : 0804702012
Genre : Nature
File Size : 68. 29 MB
Format : PDF, Kindle
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