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Author : Michael Evamy
ISBN : 1856698947
Genre : Design
File Size : 43. 9 MB
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Logotype is the definitive modern collection of logotypes, monograms, and other text-based corporate marks. Featuring more than 1,300 international typographic identities, by around 250 design studios, this is an indispensable handbook for every design studio, providing a valuable resource to draw on in branding and corporate identity projects. Retaining the striking black-and-white aesthetic and structure of Logo (also by Michael Evamy) and Symbol, Logotype is an important and essential companion volume.

Marketing Communications

Author : Micael Dahlen
ISBN : 9780470319925
Genre : Business & Economics
File Size : 52. 92 MB
Format : PDF, ePub, Docs
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Marketing Communications: A Brand Narrative Approach is a mainstream, student-driven text which gives prominence to the driving force of all Marketing Communications: the imperative of Branding. The book aims to engage students in an entertaining, informative way, setting the conceptual mechanics of Marketing Communications in a contemporary, dynamic context. It includes key current trends such as: Brand narrative approach - Cases such as Dove, Harley-Davidson, Nike and World of War Craft feature real-life, salient examples which are engaging for students and reflect the growth of co-authored brand ‘stories’ to help build and maintain brands by customer engagement through meaningful dialogues. Media neutral/multi-media approach - This text has a sound exploration of online and offline synergy combining one-message delivery and multi-media exposures, through examples of companies and political campaigns using ‘non-traditional’ media to reach groups not locking into ‘normal channels’. This brand new text features an impressive mixture of real-life brand case studies underpinned with recent academic research and market place dynamics. The format is structured into three sections covering analysis, planning and implementation and control of Marketing Communications. Using full colour examples of brands, and student-friendly diagrams, the book acknowledges that the modern student learns visually as well as through text.

Fonts Logos

Author : Doyald Young
ISBN : 0967331609
Genre : Lettering.
File Size : 84. 66 MB
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Code Of Federal Regulations

Author :
ISBN : OSU:32437121326272
Genre : Administrative law
File Size : 87. 13 MB
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Special edition of the Federal Register, containing a codification of documents of general applicability and future effect ... with ancillaries.

The Code Of Federal Regulations Of The United States Of America

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ISBN : STANFORD:36105063628114
Genre : Administrative law
File Size : 62. 9 MB
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The Code of Federal Regulations is the codification of the general and permanent rules published in the Federal Register by the executive departments and agencies of the Federal Government.

Communications Writing And Design

Author : John DiMarco
ISBN : 9781119118916
Genre : Design
File Size : 59. 93 MB
Format : PDF, ePub
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Communications Writing and Design is an integrated, project-based introduction to effective writing and design across the persuasive domains of communication. Build a strong foundation of core writing and design skills using professionally-designed examples that illustrate and reinforce key principles Readers learn and analyze techniques by creating 15 projects in marketing, advertising, PR, and social media with the help of strategy suggestions, practical tips, and professional production techniques Written by an experienced professional and teacher, with a focus on the cross-disciplinary nature of contemporary communication work Learning is reinforced through a variety of pedagogical features: learning objectives, helpful mnemonics, real-life projects and applications, chapter references for further study, and end-of-chapter summaries and exercises A companion website with multimedia slides, exam questions, learning videos, and design guides provides additional learning tools for students and instructors

The Genera Of Fishes And A Classification Of Fishes

Author : David Starr Jordan
ISBN : 0804702012
Genre : Nature
File Size : 65. 98 MB
Format : PDF
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