how they started how 25 good ideas became great companies

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How They Started

Author : Carol Tice
ISBN : 1780590741
Genre : Business & Economics
File Size : 75. 44 MB
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Profiles twenty-five entrepreneurs who built successful companies from simple ideas, examining how they chose their company names, challenges they faced, and how each idea and company evolved.

How They Started Digital

Author : David Lester
ISBN : 178059089X
Genre : Brand name products
File Size : 89. 19 MB
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How did Twitter get so big? Which company's idea originated because the founder was forgetful? And which digital start up's website was worth over $1 billion dollars in just 16 months? Discover what it is that make entrepreneurs succeed with these fascinating and inspirational profiles that reveal how an idea became a profitable business.

How They Started

Author : David Lester
ISBN : 1854584006
Genre : Brand name products
File Size : 49. 29 MB
Format : PDF, Kindle
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Lots of us have ideas we think would make great businesses. Most of us never do anything with those ideas. But for those that do, a world of opportunity awaits them. This book is about 30 people like you. They all had an idea, and went on to start a business. From Innocent to Cobra to Dreams to Dyson, we reveal how some of the biggest household names businesses got of the ground, and those very first steps taken by their founders. Answering questions such as: What happened first? How did they choose the name? How much did it cost to set up? Where did they find suppliers? How did they get their first customers? What problems did they run into?

Built To Last

Author : Jim Collins
ISBN : 0060516402
Genre : Business & Economics
File Size : 27. 66 MB
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Drawing upon a six-year research project at the Stanford University Graduate School of Business, James C. Collins and Jerry I. Porras took eighteen truly exceptional and long-lasting companies and studied each in direct comparison to one of its top competitors. They examined the companies from their very beginnings to the present day -- as start-ups, as midsize companies, and as large corporations. Throughout, the authors asked: "What makes the truly exceptional companies different from the comparison companies and what were the common practices these enduringly great companies followed throughout their history?" Filled with hundreds of specific examples and organized into a coherent framework of practical concepts that can be applied by managers and entrepreneurs at all levels, Built to Last provides a master blueprint for building organizations that will prosper long into the 21st century and beyond.

Disciplined Entrepreneurship

Author : Bill Aulet
ISBN : 9781118720813
Genre : Business & Economics
File Size : 33. 72 MB
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24 Steps to Success! Disciplined Entrepreneurship will change the way you think about starting a company. Many believe that entrepreneurship cannot be taught, but great entrepreneurs aren’t born with something special – they simply make great products. This book will show you how to create a successful startup through developing an innovative product. It breaks down the necessary processes into an integrated, comprehensive, and proven 24-step framework that any industrious person can learn and apply. You will learn: Why the “F” word – focus – is crucial to a startup’s success Common obstacles that entrepreneurs face – and how to overcome them How to use innovation to stand out in the crowd – it’s not just about technology Whether you’re a first-time or repeat entrepreneur, Disciplined Entrepreneurship gives you the tools you need to improve your odds of making a product people want. Author Bill Aulet is the managing director of the Martin Trust Center for MIT Entrepreneurship as well as a senior lecturer at the MIT Sloan School of Management. For more please visit

The Founder S Dilemmas

Author : Noam Wasserman
ISBN : 0691149135
Genre : Business & Economics
File Size : 48. 77 MB
Format : PDF
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Looks at whether it is a good idea to cofound with friends or relatives, how and when to split the equity within the founding team, and how to recognize when a successful founder-CEO should exit or be fired.


Author : Mikkel Svane
ISBN : 9781118980859
Genre : Business & Economics
File Size : 36. 53 MB
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The real story of what it takes to risk it all and go for broke. Conventional wisdom says most startups need to be in Silicon Valley, started by young engineers around a sexy new idea, and backed by VC funding. But as Mikkel Svane reveals in Startupland, the story of founding Zendesk was anything but conventional. Founded in a Copenhagen loft by three thirty-something friends looking to break free from corporate doldrums, Zendesk Inc. is now one of the hottest enterprise software companies, still rapidly growing with customers in 150 countries. But its success was anything but predestined. With revealing stories both funny and frank, Mikkel shares how he and his friends bravely left secure jobs to start something on their own, how he almost went broke several times, how they picked up themselves and their families to travel across the world to California and the unknown, and how the three friends were miraculously still together for Zendesk's IPO and (still growing) success. Much like Zendesk's mission itself—to remove friction, barriers, and mystery in order to make customer service easier and more approachable—Startupland removes some of the myths about startups and startup founders. Mikkel's advice, hard-won through experience, often bucks conventional wisdom and entrepreneurial tropes. He shares why failure (whether fast or slow) is awful, why a seemingly boring product or idea can be the most exciting, why giving back to the community is as important as the bottom line. From how to hire right (look for people who are not offended by swearing) to which personas generate the highest response rates, Mikkel answers the most pressing questions from the perspective of someone still in the trenches and willing to share the hard truth, warts and all. While there are books by consultants who tell you how to build businesses, or by entrepreneurs now running billion-dollar businesses, there are few books from people still in the trenches who acutely remember the difficult daily decisions, the thrill (and fears) of the early days, the problems that scale with growing a business, and the reason why they all went on the adventure in the first place. Startupland is indispensable reading for all entrepreneurs who want to make their ideas the next big thing. The book will inspire and empower you to follow your own dream and create your own story.

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