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The Designer S Guide To Marketing And Pricing

Author : Ilise Benun
ISBN : 9781440313288
Genre : Design
File Size : 54. 16 MB
Format : PDF, ePub, Docs
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The Designer's Guide to Marketing and Pricing will answer all the common questions asked by designers trying to stay afloat in their creative business—and also successful designers who want to put a little more thought into their operations. Whether you're a freelancer, an aspiring entrepreneur or a seasoned small-business owner, you'll learn everything you need to know about how to market and price your services. This book shows you how to: learn which marketing tools are most effective and how to use them create a smart marketing plan that reflects your financial goals plan small actionable steps to take in reaching those financial goals determine who your ideal clients are and establish contact with them turn that initial contact into a profitable relationship for both of you talk to clients about money and the design process—without fear figure out a fair hourly rate and give an accurate estimate for a project You'll learn the ins and outs of creating and running a creative services business—the things they never taught you in school. Plus, there are useful worksheets throughout the book, so you can apply the principles and formulas to your own circumstances and create a workable business plan right away.

Interior Design Management

Author : Christine M. Piotrowski
ISBN : 0471284319
Genre : Architecture
File Size : 27. 79 MB
Format : PDF, Kindle
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Most interior designers who own - or plan to own - their own firms are at a disadvantage because they lack formal business training. This book provides them with essential information on accounting, financial analysis, revenue operation, contracts, personnel issues and more.

The Graphic Designer S Guide To Creative Marketing

Author : Linda Cooper Bowen
ISBN : 0471293148
Genre : Architecture
File Size : 32. 23 MB
Format : PDF
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You know you′ve got the talent, now let them know it–your complete guide to finding, winning, and keeping good clients Written by a graphic designer and successful marketing consultant, this book is the most complete guide available to marketing your services, with clear, practical, step–by–step instructions on every aspect of graphic design marketing, including: ∗ Developing and implementing a marketing plan ∗ Researching prospective clients ∗ Creating effective marketing materials ∗ Cold calling and follow–ups ∗ Effective communication ∗ Dressing for success ∗ Resumes, cover letters, and portfolios ∗ Proposals, bids, and contracts ∗ Keeping good clients–account management Also included are sample business forms, contracts, proposals, letters, and checklists, along with stunning full–color examples of successful self–promotion campaigns for every budget. Throughout the book, there are fascinating and instructive interviews with clients as well as graphic designers from across the country who share what they′ve learned about marketing and managing graphic design services.

Logo Design Love

Author : David Airey
ISBN : 9780321702722
Genre : Computers
File Size : 42. 70 MB
Format : PDF, Kindle
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There are a lot of books out there that show collections of logos. But David Airey’s “Logo Design Love” is something different: it’s a guide for designers (and clients) who want to understand what this mysterious business is all about. Written in reader-friendly, concise language, with a minimum of designer jargon, Airey gives a surprisingly clear explanation of the process, using a wide assortment of real-life examples to support his points. Anyone involved in creating visual identities, or wanting to learn how to go about it, will find this book invaluable. - Tom Geismar, Chermayeff & Geismar In Logo Design Love, Irish graphic designer David Airey brings the best parts of his wildly popular blog of the same name to the printed page. Just as in the blog, David fills each page of this simple, modern-looking book with gorgeous logos and real world anecdotes that illustrate best practices for designing brand identity systems that last. David not only shares his experiences working with clients, including sketches and final results of his successful designs, but uses the work of many well-known designers to explain why well-crafted brand identity systems are important, how to create iconic logos, and how to best work with clients to achieve success as a designer. Contributors include Gerard Huerta, who designed the logos for Time magazine and Waldenbooks; Lindon Leader, who created the current FedEx brand identity system as well as the CIGNA logo; and many more. Readers will learn: Why one logo is more effective than another How to create their own iconic designs What sets some designers above the rest Best practices for working with clients 25 practical design tips for creating logos that last

When Talent Isn T Enough

Author : Kristen Fischer
ISBN : 1601632509
Genre : Art
File Size : 63. 80 MB
Format : PDF, ePub
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Fischer, a copywriter, journalist, author, and radio panelist, offers a step-by-step business basics guide for creatively inclined professionals such as artists, writers, designers, bloggers and web developers. Coverage includes discussion of vision, legalese, finances, clients, talking up your talent, connecting with clients, setting boundaries, the well-rounded freelancer, long-term talent, and the business side.

The Marketing Advantage

Author : Colette P. Nassutti
ISBN : IND:30000039103415
Genre : Business & Economics
File Size : 66. 2 MB
Format : PDF, Docs
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120 Jobs That Won T Chain You To Your Desk

Author :
ISBN : 0375765980
Genre : Business & Economics
File Size : 82. 58 MB
Format : PDF, Mobi
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Furnishes in-depth profiles of a wide variety of careers that do not involve a desk job, utilizing interviews with people in the field, as well as helpful advice on training, education, salaries, job requirements, challenges and perks, and more for employment opportunities ranging from lion training to crime scene investigation. Original. 10,000 first printing.

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