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Start Your Own Graphic Design Business

Author : George Sheldon
ISBN : 9781599181639
Genre : Business & Economics
File Size : 21. 96 MB
Format : PDF, Kindle
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Design Something For Yourself-A Successful Business! It's time to make your mark in the world of graphic design. There's no doubt you've imagined it-placing your name and logo on business cards, taking creative control and being your own boss. Why not turn your fantasy into reality? Whether you want to start a part-time graphic design business, a full-time operation or build a substantial company with a full staff of graphic designers, everything you need to get started is at your fingertips. Learn the basic requirements, startup costs, day-to-day operations and even what to do when things don't go as planned. Industry experts and successful graphic designers share what they've learned and give you the motivation and priceless tips and tricks to help you reach success. Learn how to: Discover your market and their needs Choose a business environment that works for you Create a business brand that gets noticed Write a marketing plan that captures clients and creates referrals Develop profitable client relationships Set your fees Boost profits by expanding your specialty or your business Combine your creativity with Entrepreneur's expert advice-and design your own successful graphic design business today!

The Business Side Of Creativity

Author : Cameron S. Foote
ISBN : 0393734005
Genre : Architecture
File Size : 65. 45 MB
Format : PDF, Docs
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An update of the invaluable business companion for freelance graphic designers, art directors, illustrators, copywriters, and agency or design-shop principals.

When Talent Isn T Enough

Author : Kristen Fischer
ISBN : 1601632509
Genre : Art
File Size : 77. 64 MB
Format : PDF
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Fischer, a copywriter, journalist, author, and radio panelist, offers a step-by-step business basics guide for creatively inclined professionals such as artists, writers, designers, bloggers and web developers. Coverage includes discussion of vision, legalese, finances, clients, talking up your talent, connecting with clients, setting boundaries, the well-rounded freelancer, long-term talent, and the business side.

Burn Your Portfolio

Author : Michael Janda
ISBN : 9780133409567
Genre : Art
File Size : 59. 58 MB
Format : PDF, ePub, Mobi
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It takes more than just a design school education and a killer portfolio to succeed in a creative career. Burn Your Portfolio teaches the real-world practices, professional do's and don'ts, and unwritten rules of business that most designers, photographers, web designers, copy writers, programmers, and architects only learn after putting in years of experience on the job. Michael Janda, owner of the Utah-based design firm Riser, uses humor to dispense nugget after nugget of hard-won advice collected over the last decade from the personal successes and failures he has faced running his own agency. In this surprisingly funny, but incredibly practical advice guide, Janda's advice on teamwork and collaboration, relationship building, managing clients, bidding work, production processes, and more will resonate with creative professionals of all stripes.

Creative Inc

Author : Joy Deangdeelert Cho
ISBN : 0811879844
Genre : Business & Economics
File Size : 72. 84 MB
Format : PDF, ePub, Docs
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As the hipster classic Craft, Inc. did for crafters, this book will teach all types of creatives illustrators, photographers, graphic designers, animators, and more how to build a successful business doing what they love. Freelancing pros Meg Mateo Ilasco and Joy Deangdeelert Cho explain everything from creating a standout portfolio to navigating the legal issues of starting a business. Accessible, spunky, and packed with practical advice, Creative, Inc. is an essential for anyone ready to strike out on their own.

Work For Money Design For Love

Author : David Airey
ISBN : 9780133052756
Genre : Computers
File Size : 24. 72 MB
Format : PDF, Mobi
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Unlike other dry business books, this refreshing, straightforward guide from Logo Design Love author and international designer David Airey answers the questions all designers have when first starting out on their own. In fact, the book was inspired by the many questions David receives every day from the more than 600,000 designers who visit his three blogs (Logo Design Love, Identity Designed, and DavidAirey.com) each month. How do I find new clients? How much should I charge for my design work? When should I say no to a client? How do I handle difficult clients? What should I be sure to include in my contracts? David’s readers–a passionate and vocal group–regularly ask him these questions and many more on how to launch and run their own design careers. With this book, David finally answers their pressing questions with anecdotes, case studies, and sound advice garnered from his own experience as well as those of such well-known designers as Ivan Chermayeff, Jerry Kuyper, Maggie Macnab, Eric Karjaluoto, and Von Glitschka. Designers just starting out on their own will find this book invaluable in succeeding in today’s hyper-networked, global economy.

The Brain Audit

Author : Sean D'Souza
ISBN : 0473175045
Genre : Business & Economics
File Size : 75. 95 MB
Format : PDF, ePub, Mobi
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How the Brain Goes Through Decision-Making: Do you often wonder what your customer is thinking? Don't leave the thought process to chance and let that customer walk away. Your customers don't want to walk away. They want to buy from you. So how does the brain make decisions? And what causes it to get confused? The Brain Audit shows you how the customer takes decisions. And what you need to put in place, so that the customer feels happy to buy products or services from you. The Brain Audit isn't about persuasion or any mind tricks. Instead it shows you the information that your customers need in order to make a decision. It shows you how to present that information, and thereby enable the customer to intelligently go through a purchase sequence. The Brain Audit is designed to do the following: brain_audit_benefits 1) Enable you to spot every one of the 'seven bags' that are required to make a decision 2) Present those bags to the customer in the right sequence. 3) Enable you to get the customer to buy without needing to use pressure tactics.

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