fantasy sports and the changing sports media industry

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Fantasy Sports And The Changing Sports Media Industry

Author : Nicholas David Bowman
ISBN : 9781498504898
Genre : Language Arts & Disciplines
File Size : 32. 59 MB
Format : PDF, Mobi
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This edited collection examines how fantasy sports play has established a prominent and promising foothold in the larger sports ecology. Often considered an isolated activity for the hardcore sports fan, fantasy sports play have since been incorporated into sports broadcasting and editorial coverage, sports marketing and promotions, and even into the very sports themselves with athletes and teams using the activities to draw fans further into the sports experience. This edited collection invites leading scholars and sports professionals from several different fields to share historical and emerging perspectives on the importance of fantasy sports as an artifact of theoretical and empirical importance to larger issues of sport and society. \

Sport Beyond Television

Author : Brett Hutchins
ISBN : 9780415887182
Genre : Language Arts & Disciplines
File Size : 24. 82 MB
Format : PDF, ePub, Docs
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Television is no longer the only screen delivering footage and news to people about sport. Computers, the Internet, Web, mobile and other digital media are increasingly important technologies in the production and consumption of sports media. Sport Beyond Television analyzes the changes that have given rise to this situation, combining theoretical insights with original evidence collected through extensive research and interviews with people working in the media and sport industries. It locates sports media as a pivotal component in online content economies and cultures, and counteracts the scant scholarly attention to sports media when compared to music, film and publishing in convergent media cultures. An expanding array of popular sports media – industry, user, club, athlete and fan produced – is now available and accessible in networked digital communications environments. This change is confounding the thinking of major sports organizations that have lived off the generous revenue flowing from exclusive broadcast contracts with free-to-air and subscription television networks for the last five decades. These developments are creating commercial and policy confusion, particularly as sports audiences and the advertising market fragment in line with the proliferation of niche channels and sources of digital sports media. Chapters in this title examine the shift from broadcast to online sports media markets, the impact of social networking platforms like Twitter and Facebook, evolving user and fan practices, the changing character of sports journalism, and the rise of sports computer gaming. Each chapter traces the socio-cultural implications of trends and trajectories in media sport.

Sports Marketing

Author : Matthew D. Shank
ISBN : 9781317743446
Genre : Business & Economics
File Size : 53. 26 MB
Format : PDF, ePub, Docs
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Now in a fully revised and updated 5th edition, Sports Marketing: A Strategic Perspective is the most authoritative, comprehensive and engaging introduction to sports marketing currently available. It is the only introductory textbook to adopt a strategic approach, explaining clearly how every element of the marketing process should be designed and managed, from goal-setting and planning to implementation and control. Covering all the key topics in the sports marketing curriculum, including consumer behavior, market research, promotions, products, pricing, sponsorship, business ethics, technology and e-marketing, the book introduces core theory and concepts, explains best practice, and surveys the rapidly-changing, international sports business environment. Every chapter contains extensive real-world case studies and biographies of key industry figures and challenging review exercises which encourage the reader to reflect critically on their own knowledge and professional practice. The book’s companion website offers additional resources for instructors and students, including an instructors' guide, test bank, presentation slides and useful weblinks. Sports Marketing: A Strategic Perspective is an essential foundation for any sports marketing or sports business course, and an invaluable reference for any sports marketing practitioner looking to improve their professional practice.

Routledge Handbook Of Sport And New Media

Author : Andrew C Billings
ISBN : 9781136292125
Genre : Social Science
File Size : 90. 33 MB
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New media technologies have become a central part of the sports media landscape. Sports fans use new media to watch games, discuss sports transactions, form fan-based communities, and secure minutiae about their favorite players and teams. Never before have fans known so much about athletes, whether that happens via Twitter feeds, fan sites, or blogs, and never before have the lines between producer, consumer, enactor, fan and athlete been more blurred. The Internet has made virtually everything available for sports media consumption; it has also made understanding sports media substantially more complex. The Routledge Handbook of Sport and New Media is the most comprehensive and in-depth study of the impact of new media in sport ever to be published. Adopting a broad, interdisciplinary approach, the book explores new media in sport as a cultural, social, commercial, economic, and technological phenomenon, examining the profound impact of digital technologies on that the way that sport is produced, consumed and understood. There is no aspect of social life or commercial activity in general that is not being radically influenced by the rise of new media forms, and by offering a "state of the field" survey of work in this area, the Routledge Handbook of Sport and New Media is important reading for any advanced student, researcher or practitioner with an interest in sports studies, media studies or communication studies.

Money Games

Author : David Carter
ISBN : 0804759553
Genre : Business & Economics
File Size : 28. 31 MB
Format : PDF
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The businesses behind Dubai Sports City, the branding of David Beckham, and the presence and popularity of fantasy sports leagues on the internet are unmistakable indicators that the sports and the entertainment industries are quickly becoming one and the same. But, you needn't travel far or be a hard core sports fan to appreciate this fact. Whether you play Madden NFL on the Wii, use Nike+ along with your iPod to monitor your workouts, or channel surf and take note of the number of athlete-driven commercials, evidence of this transformation is ubiquitous in today's sports viewing and consuming experience. In recent years, the rapid convergence of sports and entertainment has been key to the sports business industry's continued growth and financial success. Money Games not only analyzes how industry stakeholders have monetized this convergence, but also provides readers with answers to this core question: how can the sports business continue to profit from the blurring of sports and entertainment? Author David M. Carter considers a wide array of implications for television content, video gaming, athlete branding, the Internet, mobile technology, gambling, sports-anchored real estate development, venue technology, and corporate marketing—in short, those areas where business opportunities exist now that sports and entertainment have become one. Money Games is a must-read for professionals and future leaders of the sports and entertainment industries, and sports fans will also find an intriguing story about the evolution of the games that they cherish and follow.

Dueling With Kings

Author : Daniel Barbarisi
ISBN : 9781501146190
Genre : Games & Activities
File Size : 87. 13 MB
Format : PDF
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As Bringing Down the House did for card counters and Positively Fifth Street did for poker players, Daniel Barbarisi does for Daily Fantasy Sports fans in this leap down the rabbit hole of America’s latest obsession. Daniel Barbarisi quits his job as the New York Yankees beat writer for The Wall Street Journal and begins a quest: to join the top one percent of Daily Fantasy Sports (“DFS”) players, the so-called “sharks,” and figure out whether DFS is on the level—while maybe cashing in along the way. DFS is fantasy sports on steroids. It’s the domain of bitter rivals FanDuel and DraftKings, online juggernauts who turned a legal loophole into a billion-dollar industry by allowing sports fans bet piles of cash constructing fantasy teams. Yet as Barbarisi quickly realized, what should have been a fun companion to casual sports viewing was instead a ferocious environment infested with sharks, a top tier of pros wielding complex algorithms, drafting hundreds of lineups, and wagering six figures daily as they bludgeon unsuspecting amateur “fish.” Barbarisi embeds himself inside the world of DFS, befriending and joining its rogue’s gallery as he tries to beat them at their own game. In a work equal parts adventure and rigorously reported investigation, Barbarisi wades into this chaotic industry at the very moment its existence is threatened by lawmakers sick of its Wild West atmosphere and pushy advertising. All their money made FanDuel and DraftKings seem invincible; but, as Barbarisi reports, they made plenty of dubious—perhaps even scandalous—moves as they vied for market supremacy. In Dueling with Kings, Barbarisi uncovers the tumultuous inside story of DFS, all while capturing its peculiar cast of characters, from wide-eyed newly minted millionaires, to sun-starved math geeks, to bros living an endless frat party of keggers and Playboy Bunnies. Can he outwit them all and make it to the top?

The Sabermetric Revolution

Author : Benjamin Baumer
ISBN : 9780812209129
Genre : Sports & Recreation
File Size : 47. 57 MB
Format : PDF, Kindle
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From the front office to the family room, sabermetrics has dramatically changed the way baseball players are assessed and valued by fans and managers alike. Rocketed to popularity by the 2003 bestseller Moneyball and the film of the same name, the use of sabermetrics to analyze player performance has appeared to be a David to the Goliath of systemically advantaged richer teams that could be toppled only by creative statistical analysis. The story has been so compelling that, over the past decade, team after team has integrated statistical analysis into its front office. But how accurately can crunching numbers quantify a player's ability? Do sabermetrics truly level the playing field for financially disadvantaged teams? How much of the baseball analytic trend is fad and how much fact? The Sabermetric Revolution sets the record straight on the role of analytics in baseball. Former Mets sabermetrician Benjamin Baumer and leading sports economist Andrew Zimbalist correct common misinterpretations and develop new methods to assess the effectiveness of sabermetrics on team performance. Tracing the growth of front office dependence on sabermetrics and the breadth of its use today, they explore how Major League Baseball and the field of sports analytics have changed since the 2002 season. Their conclusion is optimistic, but the authors also caution that sabermetric insights will be more difficult to come by in the future. The Sabermetric Revolution offers more than a fascinating case study of the use of statistics by general managers and front office executives: for fans and fantasy leagues, this book will provide an accessible primer on the real math behind moneyball as well as new insight into the changing business of baseball.

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