essentials of marketing research

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The Essentials Of Marketing Research

Author : Lawrence S. Silver
ISBN : 9780415899291
Genre : Business & Economics
File Size : 39. 50 MB
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Identifying and assessing the ways in which changes in the marketing mix affect consumer behavior is key to a successful marketing strategy. The Essentials of Marketing Research guides the student in designing, conducting and interpreting marketing research. This comprehensive textbook covers the full range of topics, including: Secondary research and data mining Internet marketing research Qualitative and exploratory research Statistical analysis Marketing research ethics With learning objectives at the beginning of each chapter, a host of cases and a comprehensive companion website, this book offers a range of tools to help students develop and test their research and analytical skills.

Essentials Of Marketing Research

Author : Kenneth E. Clow
ISBN : 9781483315621
Genre : Business & Economics
File Size : 61. 51 MB
Format : PDF, ePub
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Essentials of Marketing Research: Putting Research into Practice, an exciting new practical guide by Kenneth E. Clow and Karen E. James offers a hands-on, applied approach to developing the fundamental data analysis skills necessary for making better management decisions using marketing research results. Each chapter opens by describing an actual research study related to the chapter content, with rich examples of contemporary research practices skillfully drawn from interviews with marketing research professionals and published practitioner studies. Clow and James explore the latest research techniques, including social media and other online methodologies, and they examine current statistical methods of analyzing data. With emphasis on how to interpret marketing research results and how to use those findings to make effective management decisions, the authors offer a unique learning-by-doing approach to understanding data analysis, interpreting data, and applying results to decision-making.

Essentials Of Marketing Research

Author : Tony Proctor
ISBN : 0273694944
Genre : Business & Economics
File Size : 26. 41 MB
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'Essentials of Marketing Research' provides a concise introduction to a subject rapidly evolving, not least through the impact of developments in information technology. New to this edition are qualitative data analysis and marketing decision-support systems.

Essentials Of Marketing Research Part I

Author :
ISBN : 9788776815721
Genre :
File Size : 45. 74 MB
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Essentials Of Marketing Research

Author : William G. Zikmund
ISBN : 0030243564
Genre : Marketing research
File Size : 39. 26 MB
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Essentials Of Marketing Research

Author : Hair
ISBN : 0078112117
Genre :
File Size : 64. 18 MB
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Essentials Of Marketing Research

Author : Robert F. Hartley
ISBN : 087814241X
Genre : Business & Economics
File Size : 52. 34 MB
Format : PDF, Kindle
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