digital wars apple google microsoft and the battle for the internet

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Digital Wars

Author : Charles Arthur
ISBN : 9780749472047
Genre : Business & Economics
File Size : 35. 67 MB
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The first time that Apple, Google and Microsoft found themselves sharing the same digital space was 1998. They were radically different companies and they would subsequently fight a series of pitched battles for control of different parts of the digital landscape. They could not know of the battles to come. But they would be world-changing. This new edition of Digital Wars looks at each of these battles in turn. Accessible and comprehensive, it analyses the very different cultures of the three companies and assesses exactly who are the victors on each front. Thoroughly updated to include information on the latest developments and rising competitors Samsung, it also include a completely new chapter on how China moved from being the assembly plant for music players and smartphones, to becoming the world's biggest smartphone business.

After The Software Wars

Author : Keith Cary Curtis
ISBN : 9780578011899
Genre : Business & Economics
File Size : 62. 61 MB
Format : PDF, Mobi
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Computers are an advancement whose importance is comparable to the invention of the wheel or movable type. While computers and the Internet have already changed many aspects of our lives, we still live in the dark ages of computing because proprietary software is still the dominant model. One might say that the richest alchemist who ever lived is my former boss, Bill Gates. (Oracle founder Larry Ellison, and Google co-founders Sergey Brin and Larry Page are close behind.) Human knowledge increasingly exists in digital form, so building new and better models requires the software to be improved. People can only share ideas when they also share the software to display and modify them. It is the expanded use of free software that will allow a greater ability for people to work together and increase the pace of progress. This book will demonstrate that a system where anyone can edit, share, and review the body of work will lead not just to something that works, but eventually to the best that the world can achieve! With better cooperation among our scientists, robot-driven cars is just one of the many inventions that will arrive -- pervasive robotics, artificial intelligence, and much faster progress in biology, all of which rely heavily on software. - Publisher.

Principles Of Internet Marketing

Author : Ward A. Hanson
ISBN : STANFORD:36105060250672
Genre : Business & Economics
File Size : 73. 55 MB
Format : PDF, Kindle
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This pioneering textbook lays the foundation for using the most exciting marketing medium in decades. It shows what makes the Internet new and different, what techniques work and which don?t, and how the Internet is creating value for customers and profits for companies. Most importantly, it shows how Internet Marketing fits into the rest of an organization?s marketing strategy.

Screen Digest

Author :
ISBN : IND:30000047340454
Genre : Audio-visual materials
File Size : 54. 9 MB
Format : PDF
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Pirates Of The Digital Millennium

Author : John Gantz
ISBN : UOM:39015060369272
Genre : Business & Economics
File Size : 76. 23 MB
Format : PDF, ePub
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Digital piracy. It's a global war -- and it's just begun.Pirates of the Digital Millenniumchronicles that war. All of it: media conglomerates vs. teenagers, tech companies vs. content providers, artists battling artists, nations vs. nations, law enforcement vs. organized crime. John Gantz and Jack Rochester cover every side and all the implications. Economics. Law. Ethics. Culture. The players. And above all, the realities -- including the exclusive new findings of a 57-country digital piracy research project. The media universe is shaking to its very foundations. This book helps you make sense of what's happening -- and what's next.

The Wall Street Journal

Author :
ISBN : STANFORD:36105127774698
Genre : Wall Street journal
File Size : 64. 50 MB
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Mediaweek

Author :
ISBN : UOM:35128002028544
Genre : Advertising media planning
File Size : 67. 38 MB
Format : PDF, Docs
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