design for online engagement seo content and design optimization for editors and designers

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Design For Online Engagement

Author : David Holston
ISBN : 9781440334481
Genre : Design
File Size : 70. 53 MB
Format : PDF
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The world changes on a daily basis. People's needs change, political, technical and social thinking changes, and your site will need to change to reflect the world around it. On a daily basis you need to be aware of any number of elements including strategy, brand, search, content, design, code, and measurement. And you need to be constantly checking to make sure you’re on course. The Web never sleeps, and neither should your site.

Show Me Don T Tell Me

Author : Dave Holston
ISBN : 9781440338977
Genre : Design
File Size : 76. 80 MB
Format : PDF
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A guide to strategic communication for stronger brands! Powerful brands succeed because of the quality of the long-term relationships they establish with customers and stakeholders. At their foundation, these relationships are built upon consistent and meaningful strategic communications. These communications are developed around a framework that defines business goals, considers the audience's needs, surveys the competitive environment, identifies a unique value proposition and establishes a metric for success. Strategic communications are also integrated, bringing together marketing, public relations and internal communications. They are accountable through measurement, and they are accountable to their stakeholders, the various publics and their customers. In this book, author David Holston takes the daunting task of smart communication and makes it manageable in just four steps. Holston has worked in the areas of marketing, advertising, communication planning, design management and public affairs for leading organizations for the past 25 years. He is also a national speaker and the author of two additional books, The Strategic Designer: Tools and Techniques for Managing the Design Process and Design for Online Engagement: SEO, Content and Design Optimization for Editors and Designers. This indispensable guide provides you with a process for developing visual strategic communications that are sure to help your brands succeed.

The Strategic Designer

Author : David Holston
ISBN : 9781440315183
Genre : Design
File Size : 51. 39 MB
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The design profession has been asking itself some important questions lately. How do designers deal with the increasing complexity of design problems? What skills do designers need to be competitive in the future? How do designers become co-creators with clients and audiences? How do designers prove their value to business? Designers are looking for ways to stay competitive in the conceptual economy and address the increasing complexity of design problems. By adopting a process that considers collaboration, context and accountability, designers move from 'makers of things' to 'design strategists.' The Strategic Designer shows designers how to build strong client relationships, elevate their standing with clients, increase project success rates, boost efficiency and enhance their creativity.

Return On Engagement

Author : Tim Frick
ISBN : 9781136030253
Genre : Language Arts & Disciplines
File Size : 65. 39 MB
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First published in 2010. Routledge is an imprint of Taylor & Francis, an informa company.

Start Your Own Blogging Business

Author : Jason R. Rich
ISBN : 9781613082744
Genre : Business & Economics
File Size : 69. 73 MB
Format : PDF
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Fully revised with new and expanded chapters, Start Your Own Blogging Business delivers the perfect startup guide for online enthusiasts. Providing valuable updates such as the latest forms of blogging including Twitter/micro-blogging, mobile blogging, and video blogging, the experts at Entrepreneur lead aspiring bloggers from planning and publishing their blog to promoting themselves and turning a profit. Also included are an appendix with Ten Proven Ways to Promote your Blog and How to Avoid the Most Common Blogging Mistakes, and a new chapter on creating creating original content to attract new and continuous followers, as well as updated interviews, insight, examples, and tips. Entrepreneurs are presented with new content ideas, fresh ways to promote their blogs, new techniques for generating revenue, and priceless advice from successful bloggers of today.


Author : Lee Odden
ISBN : 9781118167779
Genre : Business & Economics
File Size : 79. 64 MB
Format : PDF, ePub
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Outlines an approach to integrating search and social media optimization with content marketing to boost relevance, visibility, and customer engagement, covering such topics as determining creative tactics and measuring value.

Content Strategy At Work

Author : Margot Bloomstein
ISBN : 9780123919229
Genre : Business & Economics
File Size : 80. 53 MB
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Outlines the principles of content strategy, including case studies of Johns Hopkins Medicine, MINI, and Icebreaker.

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