before you write another blog post a content strategy guide for corporate bloggers

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Content Rules

Author : Ann Handley
ISBN : 9781118232606
Genre : Business & Economics
File Size : 22. 16 MB
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Explains how to use the art of storytelling and the science of journalism to form an authentic message for a company's product and a successful social networking site that can reach a wide audience.

The New Community Rules

Author : Tamar Weinberg
ISBN : 9781449379285
Genre : Business & Economics
File Size : 87. 66 MB
Format : PDF, Docs
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Blogs, networking sites, and other examples of the social web provide businesses with a largely untapped marketing channel for products and services. But how do you take advantage of them? With The New Community Rules, you'll understand how social web technologies work, and learn the most practical and effective ways to reach people who frequent these sites. Written by an expert in social media and viral marketing, this book cuts through the hype and jargon to give you intelligent advice and strategies for positioning your business on the social web, with case studies that show how other companies have used this approach. The New Community Rules will help you: Explore blogging and microblogging, and find out how to use applications such as Twitter to create brand awareness Learn the art of conversation marketing, and how social media thrives on honesty and transparency Manage and enhance your online reputation through the social web Tap into the increasingly influential video and podcasting market Discover which tactics work -- and which don't -- by learning about what other marketers have tried Many consumers today use the Web as a voice. The New Community Rules demonstrates how you can join the conversation, contribute to the community, and bring people to your product or service.

Corporate Blogging For Dummies

Author : Douglas Karr
ISBN : 0470901470
Genre : Business & Economics
File Size : 28. 62 MB
Format : PDF, ePub
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Establish a successful corporate blog to reach your customers Corporate blogs require careful planning and attention to legal and corporate policies in order for them to be productive and effective. This fun, friendly, and practical guide walks you through using blogging as a first line of communication to customers and explains how to protect your company and employees through privacy, disclosure, and moderation policies. Blogging guru Douglas Karr demonstrates how blogs are an ideal way to offer a conversational and approachable relationship with customers. You’ll discover how to prepare, execute, establish, and promote a corporate blogging strategy so that you can reap the rewards that corporate blogging offers. Shares best practices of corporate blogging, including tricks of the trade, what works, and traps to avoid Walks you through preparing a corporate blog, establishing a strategy, promoting that blog, and measuring its success Reviews the legalities involved with a corporate blog, such as disclaimers, terms of service, comment policies, libel and defamation, and more Features examples of successful blogging programs throughout the book Corporate Blogging For Dummies shows you how to establish a corporate blog in a safe, friendly, and successful manner.

Lonely Planet S Guide To Travel Writing

Author : Don George
ISBN : 9781743216880
Genre : Reference
File Size : 52. 37 MB
Format : PDF
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National Geographic has described Don George as a legendary travel writer and editor. Don has been exploring new frontiers as an author, editor and adventurer for more than 30 years. Currently Editor at Large and Book Columnist for National Geographic Traveler magazine, Features Editor and blogger for Gadling dot com, Editor of Recce : Literary Journeys for the Discerning Traveler and host of the Adventure Collection's blog, The Adventurous Traveler, Don has also been Global Travel Editor for Lonely Planet, Travel Editor at the San Francisco Examiner & Chronicle and founder and Editor of Salon dot com's Wanderlust travel site. Don's stories have been selected to appear in numerous collections, and he has edited nine travel anthologies, including Lonely Planet's acclaimed Better Titan Fiction, The Kindness of Strangers, By the Seat of My Pants, and Tales from Nowhere. Don has won numerous awards for his writing and editing, including the Society of American Travel Writers' Lowell Thomas Award. Don has lectured on travel writing and travel literature at conferences and workshops around the world. He has been a visiting lecturer in travel writing at the University of California, Berkeley, Graduate School of Journalism, and is the co-founder and chairman of the Book Passage Travel Writers & Photographers Conference, held annually near San Francisco. Complementing his travel writing and editing, Don often appears as a travel expert on TV and radio and in print, and hosts a national series of onstage conversations with prominent travel writers and adventurers. Don has visited more than 75 countries and has worked as a translator in Paris, a teacher in Athens, and a television talk-show host in Tokyo. He lives in the San Francisco area with his wife ; their two children are now embarked on their own worldly adventures, but still occasionally make buoyant visits home.

Online Marketing For Busy Authors

Author : Fauzia Burke
ISBN : 9781626567870
Genre : Language Arts & Disciplines
File Size : 38. 16 MB
Format : PDF, Mobi
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If You Want People to Read Your Book, Writing It Is Only the Beginning There has truly never been a better time to be an author. For the first time, authors have direct access to the public via the Internet—and can create a community eagerly awaiting their book. But where do new authors start? How do they sort through the dizzying range of online options? Where should they spend their time online and what should they be doing? Enter Fauzia Burke, a digital book marketing pioneer and friend of overwhelmed writers everywhere. She takes authors step-by-step through the process of identifying their unique personal brand, defining their audience, clarifying their aspirations and goals, and setting priorities. She offers advice on designing a successful website, building a mailing list of superfans, blogging, creating an engagement strategy for social media, and more. By following Burke's expert advice, authors can conquer the Internet and still get their next manuscript in on time.

Pinfluence

Author : Beth Hayden
ISBN : 9781118414712
Genre : Business & Economics
File Size : 32. 29 MB
Format : PDF, ePub
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How to effectively use Pinterest to market your business, product, or service Pinterest, the rapidly growing social networking site that allows users to post and share images and videos on "pinboards" (a collection of “pins,” usually with a common theme), is providing businesses and savvy entrepreneurs with a new platform to market their products and services. And, as with any new platform, learning what works best and what doesn’t when it comes to marketing can be a challenge. Pinfluence is a complete guide to Pinterest marketing that will teach you how to effectively raise awareness for your brand, product, or service, drive traffic from Pinterest to your website, and connect with current and potential customers. You will learn: How to create a powerful Pinterest profile, your Pinterest brand strategy, set up boards, pin and repin images, and get into conversations in the Pinterest user interface. Pinterest marketing techniques, including great content creation, how to optimize websites and blogs for pinning, and how to start growing your followers. How to integrate Pinterest with other social media tools (including Facebook, Twitter, and blogs) and how to track trends and monitor conversation on Pinterest. Advanced Pinterest marketing techniques, including how to grow your audience, how to use the Pinterest iPhone app, advice for special types of businesses (B2B companies and nonprofits), and how to make your pins and boards “sticky” so they capture public attention and influence people to change their behavior. Pinterest copyright issues Pinfluence is for anyone who wants to join the likes of companies like Whole Foods, Gilt, West Elm and others, and harness the marketing power of Pinterest to grow their business.

Blogging For Dummies

Author : Susannah Gardner
ISBN : 9781118239254
Genre : Computers
File Size : 41. 7 MB
Format : PDF, Docs
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