advancing ethnography in corporate environments challenges and emerging opportunities

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Advancing Ethnography In Corporate Environments

Author : Brigitte Jordan
ISBN : 9781315435442
Genre : Social Science
File Size : 55. 19 MB
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In this innovative volume, twelve leading scholars from corporate research labs and independent consultancies tackle the most fundamental and contentious issues in corporate ethnography. Organized in pairs of chapters in which two experts consider different sides of an important topic, these provocative encounters go beyond stale rehearsals of method and theory to explore the entanglements that practitioners wrestle with on a daily basis. The discussions are situated within the broader universe of ethnographic method and theory, as well as grounded in the practical realities of using ethnography to solve problems in the business world. The book represents important advances in the field and is ideal for students and scholars as well as for corporate practitioners and decision makers.

Researching Interpersonal Relationships

Author : Jimmie Manning
ISBN : 9781483314181
Genre : Language Arts & Disciplines
File Size : 85. 7 MB
Format : PDF
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Researching Interpersonal Relationships: Qualitative Methods, Studies, and Analysis, by Jimmie Manning and Adrianne Kunkel, explores and demonstrates methodological tools and theories used to guide relationships research, especially studies of interpersonal communication. Featuring chapters illustrated by research studies conducted by leading communication scholars, this book introduces both classic and cutting-edge methodological approaches to qualitative inquiry and analysis. Each chapter highlights a particular method, context, and analytical tool. Through the methodological and analytical overviews, illustrative research studies, and post-study interviews with the researchers, readers can better understand how qualitative research approaches can expand and solidify understandings of personal relationships.

Birth In Four Cultures

Author : Brigitte Jordan
ISBN : 0888310242
Genre : Health & Fitness
File Size : 41. 35 MB
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Mixed Methods Social Networks Research

Author : Silvia Dom'nguez
ISBN : 9781107027923
Genre : Political Science
File Size : 30. 89 MB
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This edited volume demonstrates the potential of mixed-methods designs for the research of social networks and the utilization of social networks for other research. Mixing methods applies to the combination and integration of qualitative and quantitative methods. In social network research, mixing methods also applies to the combination of structural and actor-oriented approaches. The volume provides readers with methodological concepts to guide mixed-method network studies with precise research designs and methods to investigate social networks of various sorts. Each chapter describes the research design used and discusses the strengths of the methods for that particular field and for specific outcomes.

Handbook Of Anthropology In Business

Author : Rita M. Denny
ISBN : 1611321727
Genre : Business & Economics
File Size : 41. 45 MB
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The first comprehensive work on the burgeoning field of business anthropology, this innovative reference book, including more than 60 international scholar-practitioners, provides a foundation for the field for years to come.

Communicating Risks And Benefits

Author : Baruch Fischhoff
ISBN : 0160901790
Genre : Health & Fitness
File Size : 49. 30 MB
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Effective risk communication is essential to the well-being of any organization and those people who depend on it. Ineffective communication can cost lives, money and reputations. Communicating Risks and Benefits: An Evidence-Based User’s Guide provides the scientific foundations for effective communications. The book authoritatively summarizes the relevant research, draws out its implications for communication design, and provides practical ways to evaluate and improve communications for any decision involving risks and benefits. Topics include the communication of quantitative information and warnings, the roles of emotion and the news media, the effects of age and literacy, and tests of how well communications meet the organization’s goals. The guide will help users in any organization, with any budget, to make the science of their communications as sound as the science that they are communicating.

Spreadable Media

Author : Henry Jenkins
ISBN : 9780814743904
Genre : Law
File Size : 87. 2 MB
Format : PDF, ePub
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Spreadable Media maps fundamental changes taking place in our contemporary media environment, a space where corporations no longer tightly control media distribution and many of us are directly involved in the circulation of content. It contrasts “stickiness”—aggregating attention in centralized places—with “spreadability”—dispersing content widely through both formal and informal networks, some approved, many unauthorized. Stickiness has been the measure of success in the broadcast era (and has been carried over to the online world), but “spreadability” describes the ways content travels through social media. Following up on the hugely influential Convergence Culture: Where Old and New Media Collide, this book challenges some of the prevailing metaphors and frameworks used to describe contemporary media, from biological metaphors like “memes” and “viral” to the concept of “Web 2.0” and the popular notion of “influencers.” Spreadable Media examines the nature of audience engagement,the environment of participation, the way appraisal creates value, and the transnational flows at the heart of these phenomena. It delineates the elements that make content more spreadable and highlights emerging media business models built for a world of participatory circulation. The book also explores the internal tensions companies face as they adapt to the new communication reality and argues for the need to shift from “hearing” to “listening” in corporate culture. Drawing on examples from film, music, games, comics, television, transmedia storytelling, advertising, and public relations industries, among others—from both the U.S. and around the world—the authors illustrate the contours of our current media environment. They highlight the vexing questions content creators must tackle and the responsibilities we all face as citizens in a world where many of us regularly circulate media content. Written for any and all of us who actively create and share media content, Spreadable Media provides a clear understanding of how people are spreading ideas and the implications these activities have for business, politics, and everyday life.

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