a million little bricks the unofficial illustrated history of the lego phenomenon

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A Million Little Bricks

Author : Sarah Herman
ISBN : 9781626361188
Genre : Antiques & Collectibles
File Size : 44. 20 MB
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The LEGO Group's history is as colorful as the toys it makes. This history charts the birth of the LEGO Group in the workshop of a Danish carpenter and its steady growth as a small, family-run toy manufacturer to its current position as a market-leading, award-winning brand.

Extreme Bricks

Author : Sarah Herman
ISBN : 9781628734652
Genre : Crafts & Hobbies
File Size : 51. 85 MB
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From the Great Pyramid of Giza and Stonehenge to the Colosseum and the Taj Mahal, man has never shied away from an extreme building challenge, and the LEGO builders of the twenty-first century are no different. Whether they’re re-creating the works of ancient masters in brick form, building life-size superheroes, breaking world records with skyscraping towers, or firmly adjusting their thinking caps to program plastic robots, some LEGO fans are taking their passion for plastic to the extreme. Sarah Herman, the author of A Million Little Bricks: The Unofficial Illustrated History of the LEGO Phenomenon, has brought together some of the world’s most ambitious builders in a fact-filled showcase of truly mind-blowing models for this exciting illustrated book. Extreme Bricks chronicles the first attempts at large-scale models embarked on by the LEGO Group as well as the early work of LEGOLAND artists and builders and contemporary LEGO Certified Professionals who build big for a living. It charts the rise of AFOLS (adult fans of LEGO) and their increasingly spectacular models and gargantuan collections. Packed with two hundred color photographs to shock and surprise, the book also explores the popular building competitions and includes a closer look at the shockingly smart LEGO MINDSTORMS robots that can do everything from solving a Rubik’s Cube to building their own LEGO models.

Lego Studies

Author : Mark J.P. Wolf
ISBN : 9781317935452
Genre : Social Science
File Size : 25. 84 MB
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Since the "Automatic Binding Bricks" that LEGO produced in 1949, and the LEGO "System of Play" that began with the release of Town Plan No. 1 (1955), LEGO bricks have gone on to become a global phenomenon, and the favorite building toy of children, as well as many an AFOL (Adult Fan of LEGO). LEGO has also become a medium into which a wide number of media franchises, including Star Wars, Harry Potter, Pirates of the Caribbean, Batman, Superman, Lord of the Rings, and others, have adapted their characters, vehicles, props, and settings. The LEGO Group itself has become a multimedia empire, including LEGO books, movies, television shows, video games, board games, comic books, theme parks, magazines, and even MMORPGs. LEGO Studies: Examining the Building Blocks of a Transmedial Phenomenon is the first collection to examine LEGO as both a medium into which other franchises can be adapted and a transmedial franchise of its own. Although each essay looks at a particular aspect of the LEGO phenomenon, topics such as adaptation, representation, paratexts, franchises, and interactivity intersect throughout these essays, proposing that the study of LEGO as a medium and a media empire is a rich vein barely touched upon in Media Studies.

Building A History

Author : Sarah Herman
ISBN : 1844681254
Genre : Toy industry
File Size : 67. 72 MB
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The history of LEGO from its early days making yo-yos and other wooden toys (which continued until the 1960s), a record of its toys, including the famous building bricks and Duplo and how it's adapted to the changing toy market e.g. bringing in licensed products such as Star Wars and Harry Potter. The book will also include LEGO world records, the LEGOLAND theme parks and their development, including how they commemorate world events such as President Obama's inauguration was anticipated with an impressive LEGO display. In more recent times, James May built a LEGO house, complete with flushing LEGO toilet and people have sailed in homemade LEGO boats. This fascinating book contains lots of LEGO facts including how wooden yo-yo discs were turned I to truck wheels when the yo-yo craze died, how many bricks were used in LEGOLAND's Mount Rushmore and the meaning of LEGO – 'play well' and 'I put together'. The book ends with a chapter full of practical tips and designs for making objects out of LEGO e.g. keeping balance, hollow insides to save on using bricks, waterproofing etc.

The Classic Guide To Famous Assassinations

Author : Sarah Herman
ISBN : 1780950144
Genre : Assassination
File Size : 30. 5 MB
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Discover more about the famous assassinations in history from familial betrayal to power-lust and death by umbrella. A must-read guide to some of the most famous and, frankly, bizarre assassinations ever, with a few conspiracy theories on the side.

Brick By Brick

Author : David Robertson
ISBN : 9780307951625
Genre : Business & Economics
File Size : 67. 10 MB
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Brick by Brick takes you inside the LEGO you've never seen. By following the teams that are inventing some of the world's best-loved toys, it spotlights the company's disciplined approach to harnessing creativity and recounts one of the most remarkable business transformations in recent memory. Brick by Brick reveals how LEGO failed to keep pace with the revolutionary changes in kids' lives and began sliding into irrelevance. When the company's leaders implemented some of the business world's most widely espoused prescriptions for boosting innovation, they ironically pushed the iconic toymaker to the brink of bankruptcy. The company's near-collapse shows that what works in theory can fail spectacularly in the brutally competitive global economy. It took a new LEGO management team – faced with the growing rage for electronic toys, few barriers to entry, and ultra-demanding consumers (ten-year old boys) – to reinvent the innovation rule book and transform LEGO into one of the world's most profitable, fastest-growing companies. Along the way, Brick by Brick reveals how LEGO: - Became truly customer-driven by co-creating with kids as well as its passionate adult fans - Looked beyond products and learned to leverage a full-spectrum approach to innovation - Opened its innovation process by using both the "wisdom of crowds" and the expertise of elite cliques - Discovered uncontested, "blue ocean" markets, even as it thrived in brutally competitive red oceans - Gave its world-class design teams enough space to create and direction to deliver built a culture where profitable innovation flourishes Sometimes radical yet always applicable, Brick by Brick abounds with real-world lessons for unleashing breakthrough innovation in your organization, just like LEGO. Whether you're a senior executive looking to make your company grow, an entrepreneur building a startup from scratch, or a fan who wants to instill some of that LEGO magic in your career, you'll learn how to build your own innovation advantage, brick by brick.

Fifty Years Of The Lego Brick

Author : Christian Humberg
ISBN : 3898808874
Genre : Antiques & Collectibles
File Size : 32. 95 MB
Format : PDF, ePub, Docs
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A work officially licensed by the Lego gruppe, describes the invention and development of LEGO toys.

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