99 best free internet marketing tools and resources to boost your online marketing efforts

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Visual Marketing

Author : David Langton
ISBN : 9781118143681
Genre : Business & Economics
File Size : 82. 26 MB
Format : PDF, ePub, Docs
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Effective creative strategies and campaigns for business owners or marketers Whether it's on the Web, in a book, or live in-person, the most effective solutions are those that unexpectedly grab our attention. David Langton and Anita Campbell identify eye-catching and thought-provoking marketing and PR tips, ideas, and creative "stunts." This compendium of winning ideas will inspire small business leaders, creative professionals, and students. Award-winning visual communication designer David Langton has worked for a range of businesses from Fortune 500 leaders to small businesses. Anita Campbell, an internationally known small business expert, reaches over 2 million small business owners and stakeholders annually. Through case studies, photos, and illustrations, Visual Marketing displays creative marketing campaigns that brought attention to small businesses in unique, compelling, and unexpected ways. Online visual marketing solutions may include apps, interactive games tools and modules; infographics; HTML emails / e-newsletters; widgets; YouTube videos; flash animation; social networking campaigns; websites, weblets, mini-sites; blogs; podcasts / MP3s; projected signage; PowerPoint / keynote presentations In print solutions may include brochures, flyers; annual reports; books; direct mail, post cards; newsletters; invitations; letters; press releases; infographics On-site, giveaways, exhibit, and tradeshow solutions may include live events and performances; signs; billboards; exhibits; banners; tent cards; posters; plasmas screens; kiosks; giveaways: tchotchkes, t-shirts, tote bags, etc.; floor graphics/vinyl graphic wraps With Visual Marketing, you'll discover 99 powerful strategies for capturing the attention of your potential customers.

Outrageous Advertising That S Outrageously Successful

Author : Bill Glazer
ISBN : 9780982379394
Genre : Business & Economics
File Size : 37. 96 MB
Format : PDF, Docs
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When a sprinkler malfunctioned at a Baltimore menswear store, three inches of water sat on the floor and much of the merchandise was wet. The owner, the author of this book, could have done the normal thing and sell the wet merchandise to a Jobber--a business that buys damaged goods in bulk for cheap. Instead, he did the OUTRAGEOUS thing--he advertised in a very OUTRAGEOUS way which resulted in receiving much more than he would have received from the Jobber. It was easy. Here is an OUTRAGEOUS idea--it's easy to make a lot of money from advertising. That's right, easy money! This book, OUTRAGEOUS ADVERTISING THAT'S OUTRAGEOUSLY SUCCESSFUL, explains in certain terms how to advertise and make money. Rich with examples and stories showing exactly how to implement a successful OUTRAGEOUS program, this book cracks the code on getting a return on your advertising dollars--an OUTRAGEOUS return!

Free Marketing

Author : Jim Cockrum
ISBN : 9781118120040
Genre : Business & Economics
File Size : 74. 51 MB
Format : PDF, ePub, Mobi
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Simple, powerful marketing strategies every business can afford to implement There's never been a better time to be a marketer or entrepreneur than right now. Thanks to the Internet, a new world of free and inexpensive tactics can help get the word out to the prospects of any business with a limited marketing budget. Free Marketing delivers more than 100 ideas to help any small business owner or marketer generate new revenue—with little or no marketing budget. With both Internet-based and creative offline ideas, you'll discover ways to turn your top customers into your unpaid sales force, get your competitors to help you promote your new products, and other innovative ways to get the word out. Create a "squeeze page," the most powerful one page website you'll ever build Use simple YouTube videos to grow sales Hold an eBay auction for publicity purposes (author Jim Cockrum made $30,000 and earned tons of free publicity from just one auction) and more! Grow a successful business without letting your marketing budget tell you "No." Jim Cockrum has proven that the most powerful marketing strategies are the cheapest.

The Ultimate Guide To Electronic Marketing For Small Business

Author : Tom Antion
ISBN : 047171870X
Genre : Business & Economics
File Size : 31. 7 MB
Format : PDF, ePub, Mobi
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An Internet marketing expert and business consultant shares his secrets for achieving investing success in cyberspace, discussing a series of strategies for low-risk but effective investments online. Original.

101 Ways To Promote Your Web Site

Author : Susan Sweeney
ISBN : 188506845X
Genre : Internet marketing
File Size : 26. 50 MB
Format : PDF, Kindle
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Increasing the chances of a website's success by boosting its ability to entice surfers to stop at the site, absorb what it offers, and return at a later date, this guide provides templates, checklists, and forms as well as proven techniques such as using e-mail, links, and online advertising to increase the number of initial users and repeat visitors to a website. Invaluable to entrepreneurs, small business owners, corporate marketing managers, and consultants seeking guidance to make their website successful, this resource is an important tool for those trying to maximize their Web promotion potential.

Marketing With E Mail

Author : Shannon Kinnard
ISBN : 1885068689
Genre : Computers
File Size : 63. 41 MB
Format : PDF, ePub
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E-mail offers broader reach, higher measurability, quicker delivery, and easier consumer feedback for a lower cost than any other marketing medium. So it's no wonder why e-mail has been far exceeding first class postal mail for years. Marketing with E-mail provides detailed advice on how to expand and improve marketing opportunities, communications, and online relationships with this valuable tool. Readers are guided through a step-by-step process of creating and implementing an e-mail marketing plan for their specific needs. This freshly updated Third Edition includes the latest information on e-mail newsletters, online networking, signature files, and e-mail promotions. All the technology resources have been updated and the top publications list has been expanded. Small business will appreciate information on how to level the playing field with larger competitors by leveraging the unique opportunities available through e-mail. Also discussed are the differences between unsolicited commercial e-mail, anonymous build e-mail, and valid commercial e-mail.Included with the book is your personal password necessary for accessing the companion Web site which provides up-to-the-minute Internet marketing news, expanded information, and other helpful online marketing resources.This book/Web site combination is unbeatable

Social Media Marketing A Strategic Approach

Author : Melissa Barker
ISBN : 9781285402147
Genre : Business & Economics
File Size : 72. 66 MB
Format : PDF, Kindle
Download : 798
Read : 661

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Social Media Marketing: A Strategic Approach promises to be the seminal textbook in the field with its distinctive conceptual foundation and practical approach to developing successful social media marketing plans. A proven eight-step social media planning model provides students with a cumulative learning experience, showing them how to construct social media strategies that achieve desired marketing goals. These marketing goals shape the development of tailored social media strategies. Special attention is given to the most effective techniques for identifying targeted marketing on the social web, with emphasis on the creation of personas that represent the critical online market segments for a company. Students discover how to put these well-defined personas to work in selecting the optimal social media platforms for reaching an organization's marketing goals. Students are taught rules of engagement and social media ethics for behaving properly as marketers on the social web. With these guidelines in mind, the most productive marketing tactics for each type of major social media platform are examined in depth. These platform-specific tactics, along with all the proceeding material in the book, are brought together in the final chapter to create a comprehensive social media marketing plan, with detailed explanations and illustrations from a real world plan. Extensive consideration is given to monitoring, evaluating, and tuning the implementation of social media marketing initiatives. In addition, students are introduced to the most useful quantitative and qualitative social media measurements, along with various ways to estimate an organization's return on investment in social media marketing activities. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.

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